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Promotional
LEGO Brand Stores
Iconic VIP Set

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40178 Iconic VIP Set

Name: Iconic VIP Set
Brand: LEGO
SKU: 40178-1
Rating: 4.80 (12 reviews)

Images 6

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set Iconic VIP Set since October 2017. Very high accuracy

LEGO 40178 Iconic VIP Set was a 205 piece promotional set with 2 minifigs released in 2017. This set was a free promotion item in LEGO stores and LEGO.com online with qualified purchases of $125 or more for LEGO VIP members.

The value for a new and factory sealed Iconic VIP Set is currently estimated at around $12. Iconic VIP Set can be found for sale on the secondary markets at a price range between $11 and $15. The current used prices for Iconic VIP Set can be found in the range of $9 and $12 depending on the set's condition, with an average price of $10 if it is in good overall condition.

All regions

All regions 90
United States 67
European Union 6
Canada 11
United Kingdom 2
Australia 1
Germany 3

For Sale (New/Sealed)

	(US) - 40178 - VIP Exclusive Set - Brand New Sealed	BrickEconomy Choice $8.50
	(UK) BrickLink store Cantina Bricks	$9.98 -17.5%
	(US) Promotional: Iconic VIP Set (40178)	$10.00 -17.4%
	(UK) BrickLink store BRICKTASTIC UK	$10.66 -11.9%
	(BE) BrickLink store Black Knights' Bricks	$10.72 -11.4%
	(CA) BrickLink store OntarioMinifigs	$10.97 -9.3%
	(CA) BrickLink store MarkhamBricks	$10.98 -9.3%
	(US) Promotional: Iconic VIP Set (40178)	$10.99 -9.2%
	(US) BrickLink store Buried in Bricks	$11.00 -9.1%
	(US) Promotional: Iconic VIP Set (40178)	$11.28 -6.8%
	(US) Sealed	$11.50 -5.0%
	(CA) 40178 Iconic VIP Set Exclusive NEW 205 pieces	$11.69 -3.4%
	(US) Promotional Iconic VIP Set (40178) New in Sealed Polybag, for LEGO Insiders	$11.99 -0.9%
	(US) New in Sealed Bag! No fees. Pictures available upon request.	$11.99 -0.9%
	(US) BrickLink store BumblebeeWaffles	$12.01 -0.7%
Show 74 more listings
	(US) BrickLink store Coldwater Bricks	$12.50 +3.3%
	(FR) NEW IN SEALED POLYBAG	$12.76 +5.5%
	(BE) BrickLink store Best In Sets	$12.93 +6.9%
	(CA) BrickLink store Mr. McBrick GTA	$13.17 +8.8%
	(CA) BrickLink store Brickworld QC	$13.18 +8.9%
	(CA) BrickLink store TGH Bricks	$13.18 +8.9%
	(AU) BrickLink store Itty Bitty Bricks	$13.23 +9.3%
	(US) BrickLink store Brown Box Bricks	$13.28 +9.8%
	(NL) BrickLink store Real Bricks	$13.50 +11.6%
	(AT) BrickLink store BrickBerger	$13.50 +11.6%
	(DE) // with rest from old pricetag	$13.61 +12.5%
	(DE) BrickLink store Setisfaction	$13.61 +12.5%
	(US) BrickLink store Holy City Bricks	$13.75 +13.6%
	(US) 40178 Promo Iconic VIP Set	$13.95 +15.3%
	(US) 40178 Iconic VIP Promotional Set - New and Factory Sealed!	$14.00 +15.7%
	(US) 40178 Iconic VIP Set Brand New	$14.50 +19.8%
	(CA) 40178 Iconic Lego Store VIP Set 205 pcs Polybag Minifigures New Exclusive	$14.53 +20.1%
	(CA) Iconic VIP Set Lego Store Lego Polybag 40178	$14.66 +21.2%
	(CA) Promotional: Iconic VIP Set (40178)	$14.66 +21.2%
	(US) Promotional: Iconic VIP Set (40178)	$14.99 +23.9%
	(US) Promotional: Iconic VIP Set (40178)	$14.99 +23.9%
	(US) Promotional: Iconic VIP Set (40178) - NISB	$15.00 +24.0%
	(US) Promotional: Iconic VIP Set (40178) New in Sealed Polybag	$15.00 +24.0%
	(US) Promotional Iconic VIP Set (40178) NEW SEALED	$15.00 +24.0%
	(US) NEW! LEGO (40178) VIP Polybag Set - 2017 Store Exclusive - Factory Sealed!	$15.00 +24.0%
	(DE) Lego Iconic 40178 VIP Set - Lego Store - Neu - OVP TOP	$15.16 +25.3%
	(US) NEW, SEALED 2017 LEGO 40178 Promotional ICONIC VIP SET - Retired 12/17	$15.99 +32.1%
	(US) # 40178 - Iconic VIP Set EXCLUSIVE Promo Polybag (NEW, Sealed & Retired)	$15.99 +32.1%
	(CA) Promotional: Iconic VIP Set (40178) NEW	$16.11 +33.1%
	(US) 40178 - Iconic VIP Set (MISP)	$16.50 +36.4%
	(US) Promotional: Iconic VIP Set (40178)	$16.90 +39.7%
	(US) 40178 Iconic VIP Lego Brand Store polybag Set	$16.95 +40.1%
	(US) Promotional: Iconic VIP Set (40178)	$16.97 +40.2%
	(US) 40178 Exclusive VIP Set (NEW - Sealed in Bag)	$16.99 +40.4%
	(US) Iconic VIP Set 40178 FACTORY SEALED Polybag Ships in Box	$16.99 +40.4%
	(US) New LEGO #40178 Exclusive VIP Polybag Set (205 Pieces)	$16.99 +40.4%
	(US) Promotional Polybag Iconic VIP Set 40178 205 pcs Brand New & Sealed	$17.90 +47.9%
	(US) Promotional - Iconic VIP Set (40178), NISB	$17.99 +48.7%
	(US) New Sealed Lego Promotional ICONIC VIP SET (40178)	$18.00 +48.8%
	(US) Iconic VIP Set Polybag 40178 - LEGO Store - New Sealed	$18.00 +48.8%
	(US) 40178 Exclusive VIP Set (NEW - Sealed in Bag)	$18.00 +48.8%
	(US) "Iconic VIP" Set 40178 (Sealed)	$18.49 +52.8%
	(US) Exclusive Limited Iconic VIP Promotional Set 40178 - New in Sealed PolyBag	$18.99 +56.9%
	(US) Promotional Iconic VIP Set (40178) Store Clerk Lego Employee	$18.99 +56.9%
	(US) 40178 Iconic Lego Store VIP Set 205 pcs Polybag Minifigures New Exclusive	$19.00 +57.0%
	(US) Iconic VIP Set Polybag (205 pcs) 40178 NEW	$19.00 +57.0%
	(US) Promotional: Iconic VIP Set (40178)	$19.35 +59.9%
	(US) 40178 VIP Exclusive Promotional Set New in Sealed Package Polybag	$19.90 +64.5%
	(US) 40178 Lego Store VIP Exclusive Polybag Promo Set NEW in Sealed Poly Bag Set	$19.95 +64.9%
	(US) Promotional: Iconic VIP Set (40178)	$19.95 +64.9%
	(US) Promotional: Iconic VIP Set (40178)	$19.95 +64.9%
	(US) Promotional ICONIC VIP SET (40178) New & Sealed	$19.98 +65.1%
	(US) Exclusive Limited Iconic VIP Promotional Set 40178 New Sealed PolyBag 205pc	$19.99 +65.2%
	(US) 2017 Iconic VIP member exclusive Set 40178 Shop New SEALED polybag 205 pcs	$19.99 +65.2%
	(US) 40178: Iconic VIP Set	$19.99 +65.2%
	(US) Promotional: Iconic VIP Set (40178)	$19.99 +65.2%
	(US) 2017 Lego Iconic VIP Exclusive Brand Store Polybag Set 40178 GWP SEALED!	$19.99 +65.2%
	(US) 40178 Iconic VIP Set	$19.99 +65.2%
	(US) 40178 Exclusive VIP Set (NEW - Sealed Polybag) RARE	$19.99 +65.2%
	(US) - Iconic VIP Set 40178 - Exclusive - New Sealed Polybag - Lego store	$19.99 +65.2%
	(US) - 40178 - VIP Exclusive Set - Minifigure - Item 6196444	$19.99 +65.2%
	(US) Exclusive Limited Iconic VIP Promotional Set 40178 - New in Sealed PolyBag	$20.00 +65.3%
	(US) NEW LEGO - 40178 - VIP Exclusive Set - Minifigure - Item 6196444	$20.00 +65.3%
	(US) Promotional: Iconic VIP Set (40178)	$20.00 +65.3%
	(US) 40178 Iconic VIP Set	$20.00 +65.3%
	(US) VIP 40178 VIP 205 Pieces Set 2017 Retired L-49	$20.99 +73.5%
	(LU) PROMOTIONAL: Iconic VIP Set (40178) NEU in OVP	$21.60 +78.5%
	(US) 40178 - 205 pieces - Iconic VIP Set FREE SHIPPING!!	$21.99 +81.7%
	(US) 40178 Iconic VIP Set Promotional New	$21.99 +81.7%
	(US) Promotional: Iconic VIP Set (40178)	$22.69 +87.5%
	(US) Exclusive Limited Iconic VIP Promotional Set 40178 - New in Sealed PolyBag	$22.88 +89.1%
	(US) SEALED LEGO Exclusive VIP Set - 40178 - Iconic VIP LEGO Store	$22.99 +90.0%
	(US) 40178 Exclusive VIP Set Polybag Brand New Factory Sealed	$23.00 +90.1%
	(US) 40178 VIP Exclusive Promotional Set New in Sealed Package Polybag	$24.98 +106.4%
	(CA) Iconic VIP Lego Store Set 40178 Exclusive - New Sealed Polybag	$24.99 +106.5%

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the last 3 months of new/sealed 40178 Iconic VIP Set.

Sale Trends

This chart shows the sales trends (number sold) of new/sealed 40178 Iconic VIP Set.

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Minifigs

Iconic VIP Set contains 2 minifigs. All 2 minifigs are unique to this set.

Sets in Promotional / LEGO Brand Stores


	5005358 Minifigure Factory Theme / Subtheme Promotional / LEGO Brand Stores Year 2018 Pieces / Minifigs 86 / 1 Availability Retired Buy this set at Amazon eBay	promotional Value $24.43 Annual growth 4.7% I own this set I want this set

	6313092 Surfer Van Theme / Subtheme Promotional / LEGO Brand Stores Year 2019 Pieces / Minifigs 62 / 1 Availability Retired Buy this set at eBay	promotional Value $9.99 Annual growth 35.4% I own this set I want this set

	Tree in the Woods Theme / Subtheme Promotional / LEGO Brand Stores Year 2019 Pieces 53 Availability Retired Buy this set at eBay	promotional Value $41.24 Annual growth 35.4% I own this set I want this set

	40308 Leicester Lester Theme / Subtheme Promotional / LEGO Brand Stores Year 2017 Pieces / Minifigs 5 / 1 Availability Retired Buy this set at Amazon eBay Bricklink	Retail $5.99 Value $9.28 Growth 54.9% Annual growth 3.1% I own this set I want this set

	100 Stores Minifigure Theme / Subtheme Promotional / LEGO Brand Stores Year 2019 Pieces / Minifigs 1 / 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $38.42 Annual growth 34.4% I own this set I want this set

	100 Stores Minifigure Theme / Subtheme Promotional / LEGO Brand Stores Year 2019 Minifigs 1 Availability Retired Buy this set at eBay Bricklink	promotional Value $38.42 Annual growth 35.4% I own this set I want this set

	5006066 Brick Friday 2019 Brick Theme / Subtheme Promotional / LEGO Brand Stores Year 2019 Availability Retired Buy this set at eBay Bricklink	promotional Value $16.48 Annual growth 35.4% I own this set I want this set

	6244853 Lion Dance Theme / Subtheme Promotional / LEGO Brand Stores Year 2019 Availability Retired Buy this set at eBay Bricklink	promotional Value $81.63 Annual growth 5.3% I own this set I want this set

	Clermont-Ferrand 1st Anniversary Exclusive Minifigure Pack Theme / Subtheme Promotional / LEGO Brand Stores Year 2015 Availability Retired Buy this set at Bricklink	promotional Value $214.46 Annual growth 7.0% I own this set I want this set

	Three Kidsfest Minifigures Theme / Subtheme Promotional / LEGO Brand Stores Year 2018 Minifigs 3 Availability Retired Buy this set at Bricklink	promotional Value $35.00 Annual growth 34.4% I own this set I want this set

	Newcastle First Anniversary Minifigs Theme / Subtheme Promotional / LEGO Brand Stores Year 2015 Availability Retired Buy this set at Bricklink	promotional Value $332.76 Annual growth 11.7% I own this set I want this set

	The Beast's Enchanted Rose Theme / Subtheme Promotional / LEGO Brand Stores Year 2017 Availability Retired	promotional Value $190.70 Annual growth 33.4% I own this set I want this set

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My Collection

I own this set

I want this set

Set Details

Set number

40178-1

Name

Iconic VIP Set

Theme

Promotional

Subtheme

LEGO Brand Stores

Year

2017

Released

October 10, 2017

Retired

October 25, 2017

Availability

Retired

Packaging

Polybag

Pieces

205

Minifigs

2 (Value $7.08)

(All unique)

Set Pricing

Retail price

Free promotional

New/Sealed

Value

$12.10

Annual growth

+22.65% Decreasing

2023 growth

+1.94%

Future growth

+8.05% (2-3 year outlook)

90-day change

3.21%

Used

Value

$9.97

Range

$9.38 - $11.97

Quick Buy

eBay

Buy

Lowest price

$8.50

Highest price

$24.99

Amazon

Buy

Price

Check

Bricklink

Buy

Lowest price

$8.64 (DE)

Highest price

$13.75

*Listings are for new/sealed sets.

Set Predictions

1 year forecast

$12.89

5 year forecast

$16.66

$17

40178 Iconic VIP Set is estimated to be worth between $17 - $17 in 5 years (new/sealed).

Set Facts

Iconic VIP Set was designed by LEGO designer Kenneth Lylover.

Barcodes

UPC

673419276467

EAN

5702015997683

Iconic VIP Set Reviews

12 reviews

4.8

Collectors

Investors

The Brick Fan

“Overall, I feel that the VIP Set (40178) is one of the better gift-with-purchase sets that LEGO has released. The LEGO Store looks spot-on to the real one, as far as mini models go. The VIP card build also looks great as well but it does look a bit awkward when it is... More connected to the store.”

Full review at www.thebrickfan.com

“This set is a little LEGO Store diorama that is full of fun details. While it was free, this set was advertised as having a $29.99 value making it a pretty sweet freebie. The most important thing to remember about the Iconic VIP Set is that it was free. As a freebie, I... More love this little set. I especially like the VIP sign, and all of the LEGO set stickers that adorn the shelves.”

Full review at truenorthbricks.com

Subtheme Analysis

Promotional / LEGO Brand Stores

Sets

Years

2004 - 2023

Annual growth

+8.87% (this set +22.65%)

This set's annual growth (CAGR) vs. subtheme

Community Stats

Iconic VIP Set currently ranks #1 out of the top most owned sets in Promotional LEGO Brand Stores.

#1Iconic VIP Set

#2Leicester Lester

#3Minifigure Factory

#4LEGO Store Employee

#5Flying Car

#6Surfer Van

#7Brick Friday 2019 Brick

#8Buildable 2 x 2 Red Brick

About LEGO Brand Stores

Sets in the LEGO Brand Stores theme were typically given away as part of Brand Store openings or anniversaries.

LEGO Brand Stores currently consists of 43 sets that as of now has run from 2004 to 2023. As of today, Wijnegem 1st Anniversary Minifigure Pack is the most valuable LEGO Brand Stores set with an estimated new/factory sealed value of $2,053.

Set Pricing Models

BrickEconomy uses a number of methods to determine the value of a set.

New/Sealed

Machine Learning/AI Model

Value (today)

$12.10

Value (in a year)

$14.43

Value (in 2 years)

$16.21

Accuracy

0.962500 Very high

Statistical Model

Value (today)

$13.91

Value (in a year)

(Possible plateau)

Value (in two years)

(Possible plateau)

Accuracy

0.231082 Very low

Used

Machine Learning/AI Model

Value (today)

$9.97

Value (low range)

$9.38

Value (high range)

$11.97

Accuracy

0.907500 High

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