LEGO 1969 / Classic Sets

In 1969 LEGO released 31 Classic sets across 4 subthemes. The largest Classic set from 1969 was 1-9 Set No 1 Quaker/Life Cereal with a piece count of 301 and a retail price of $4.99.

The LEGO Classic theme comprises sets that offer a broad assortment of bricks and pieces in various colors and shapes. Unlike many other LEGO themes that revolve around specific narratives or characters, the Classic theme emphasizes open-ended creativity, allowing builders to construct whatever they envision. These sets serve as foundational building kits and include various LEGO elements and parts in a variety of packaging.

1969 LEGO Sets

With increased international expansion and sale increases, by 1969 the number of people employed by LEGO in Billund reached 843. In 1969 LEGO revisits the pre-school block and develops the fully compatible DUPLO System. It was the basis of a complete line of toys for a market previously untapped by the company: newborns through 6 years old, however in the US Samsonite entered this market with their Jumbo Bricks in previous years. LEGO also introduced a new series of red train wheels with spokes, increasing their new train systems. 1969 brought with it numerous new sets, to date, one of the largest set releases thus far, still, the primary driver of new sets was the Trains theme.