LEGO 2012 / Promotional / LEGO Brand Store Opening Set Sets

A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.

2012 LEGO Sets

2012 was a very important year for LEGO license themes, namely, the contract with Lucasfilm was renewed to extend Star Wars sets until at least 2022. The LEGO Group also celebrated its 80th anniversary in August of that year. 2012 also marked the year for one of the largest number of new and important themes being released which included The Hobbit, The Lord of the Rings, Marvel Super Heroes, DC Super Heroes, Monster Fighters, Friends and LEGO Friends. With the introduction of all these new themes LEGO did discontinue a number of beloved themes in 2012 which included Alien Conquest, Atlantis, Pharaoh's Quest, Kingdoms and Harry Potter which did make a return six-years later, thankfully.