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Themes Analysis
The following is a list of the top performing LEGO themes by average annual growth rate (CAGR).
Release years:
Exclude promotional sets
Annual growth
Stranger Things
22.24%
FORMA
17.18%
BrickLink
15.57%
Vidiyo
12.02%
LEGO Originals
11.29%
Overwatch
10.94%
The Lord of the Rings
10.66%
Scooby-Doo
10.47%
The Hobbit
10.40%
SpongeBob SquarePants
10.35%
Super Mario
10.31%
Indiana Jones
10.19%
HERO Factory
10.17%
Teenage Mutant Ninja Turtles
9.94%
Spider-Man
9.85%
Mixels
9.49%
Brick Sketches
9.21%
Bionicle
9.11%
Batman
9.05%
Pharaoh's Quest
9.05%
Quatro
8.93%
Minitalia
8.92%
Pirates
8.82%
Pirates of the Caribbean
8.56%
Rock Raiders
8.45%
Architecture
8.44%
Western
8.33%
Vikings
8.28%
BrickHeadz
8.19%
Castle
8.11%
Speed Champions
7.90%
Aqua Raiders
7.89%
Monster Fighters
7.66%
Dino 2010
7.65%
Minecraft
7.51%
Xtra
7.43%
Power Miners
7.36%
Samsonite
7.32%
Adventurers
7.30%
Marvel Super Heroes
7.26%
Space
7.17%
Star Wars
7.15%
DREAMZzz
7.13%
Advanced Models
7.05%
Dino Attack
7.05%
Exo-Force
6.96%
Ben 10
6.95%
Mickey Mouse
6.93%
Minions
6.91%
The Lone Ranger
6.77%
Cars
6.76%
Hobby Set
6.75%
Aquazone
6.75%
Dinosaurs
6.71%
Exclusive
6.70%
LEGOLAND
6.63%
Elves
6.60%
Fabuland
6.48%
System i Leg
6.45%
The Angry Birds Movie
6.42%
Monkie Kid
6.39%
4 Juniors
6.35%
Ninjago
6.33%
Classic
6.32%
Dots
6.31%
Building Set with People
6.29%
The LEGO Movie
6.27%
Legoland
6.22%
Promotional
6.19%
Minifigure Series
6.12%
Juniors
6.09%
The LEGO Ninjago Movie
6.05%
Homemaker
5.97%
Harry Potter
5.94%
Seasonal
5.92%
Town
5.74%
The LEGO Batman Movie
5.72%
Trains
5.72%
Duplo
5.68%
Disney
5.63%
Games
5.61%
DC Comics Super Heroes
5.58%
Sports
5.54%
Toy Story
5.42%
Disney Princess
5.39%
Ideas
5.38%
Make and Create
5.32%
Prince of Persia
5.26%
Jurassic World
5.22%
LEGO Art
5.19%
Serious Play
5.17%
Model Team
5.15%
Jack Stone
5.13%
Atlantis
5.12%
Studios
5.10%
Racers
5.10%
Primo
5.10%
Nexo Knights
5.06%
Power Functions
4.99%
Boats
4.89%
Analysis
This is an analysis of LEGO themes based on the average annual growth rate of the theme's sets.
Themes Analysis
Subthemes Analysis
Years Analysis
Dig in!
Click on a theme's row to the left and dig in for deeper analysis.
Most Owned Themes
Owned sets
#1
Star Wars
#2
Minifigure Series
#3
City
#4
Icons
#5
BrickHeadz
#6
Harry Potter
#7
Marvel Super Heroes
#8
Technic
#9
Speed Champions
#10
Creator
#11
Ideas
#12
Seasonal
#13
Architecture
#14
Ninjago
#15
Promotional
#16
DC Comics Super Heroes
#17
Friends
#18
Town
#19
Gear
#20
Super Mario
#21
Disney
#22
Space
#23
Castle
#24
Minecraft
#25
Bionicle
#26
Jurassic World
#27
Dimensions
#28
Exclusive
#29
Classic
#30
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