1. Sets
  2. Harry Potter
  3. Promotional
40289 LEGO Harry Potter Diagon Alley thumbnail image

40289 LEGO Harry Potter Diagon Alley
Images 5Description 
40289 LEGO Harry Potter Diagon Alley
  • Diagon Alley thumbnail
  • Diagon Alley thumbnail
  • Diagon Alley thumbnail
  • Diagon Alley thumbnail
  • Diagon Alley thumbnail

Set Value (New/Sealed)

This chart represents the current new/sealed value of the set Diagon Alley since November 2018. Very high accuracy
LEGO 40289 Diagon Alley was a 374 piece Harry Potter set with 1 minifig released in 2018. This micro build features Gringotts Bank, Ollivanders Wand Shop, Flourish and Blotts, Quality Quidditch Supplies and Weasleys’ Wizard Wheezes and a Mr. Ollivander minifigure.

The value for a new and factory sealed Diagon Alley is currently estimated at around $79. Diagon Alley can be found for sale on the secondary markets at a price range between $75 and $85. On the open market, a used set will fetch in the range of between $59 and $75 depending on the condition.
All regions

For Sale (New/Sealed)
(US) BrickLink store Yay Bricks
$65.00
-17.9%
(US) BrickLink store Brion's Extras... No Min..
$69.99
-11.6%
(US) NEW LEGO | Harry Potter Diagon Alley Exclusive Rare - Garrick Ollivander 40289
BrickEconomy Choice
$70.00
-11.5%
(US) NISB (box has a small crease)
$70.00
-11.5%
(US) box in excellent condition. Actual shipping cost only; no added fees. Buy from an est...
$70.00
-11.5%
(US) BrickLink store Bricks In Motion
$70.66
-10.7%
(US) Harry Potter 40289 Diagon Alley - Promotional set - new/sealed
$72.99
-7.8%
(US) BrickLink store BrixasTX
$74.00
-6.5%
(US) Harry Potter Diagon Alley 40289 New Sealed In Factory Box
$75.00
-5.2%
(US) BrickLink store Noels House of Bricks
$75.00
-5.2%
(US) NISB. Excellent condition.
$75.00
-5.2%
(US) BrickLink store Finger Lakes Bricks
$75.00
-5.2%
(US) Minor corner wear
$79.00
-0.2%
(US) BrickLink store bricks n bricks
$79.00
-0.2%
Show 47 more listings

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the last 3 months of new/sealed 40289 Diagon Alley.

Sale Trends

This chart shows the sales trends (number sold) of new/sealed 40289 Diagon Alley.

Minifigs

Diagon Alley contains 1 minifig. The minifig is unique to this set.
hp169
Garrick Ollivander
Garrick Ollivander, Hair Swept Back - hp169
Unique
Value $55.89

Sets in Harry Potter / Promotional

Harry Potter Coca Cola Gift Set

Theme / Subtheme Harry Potter / Promotional
Year 2002
Pieces 540
Availability Retired
LEGO Harry Potter Coca Cola Gift Set
promotional
Value $475.27
Annual growth 3.4%

30628 Monster Book of Monsters

Theme / Subtheme Harry Potter / Promotional
Year 2020
Pieces / Minifigs 316 / 1
Availability Retired
30628 LEGO Harry Potter Monster Book of Monsters
Retail $19.99
Value $44.68
Growth  123.5%
Annual growth 28.2%

40577 Hogwarts Grand Staircase

Theme / Subtheme Harry Potter / Promotional
Year 2022
Pieces / Minifigs 218 / 1
Availability Retired
40577 LEGO Harry Potter Hogwarts Grand Staircase
promotional
Value $73.98
Annual growth 7.3%

40598 Gringotts Vault

Theme / Subtheme Harry Potter / Promotional
Year 2023
Pieces / Minifigs 212 / 1
Availability Retired
40598 LEGO Harry Potter Gringotts Vault
promotional
Value $49.20
Annual growth 33.2%

40452 Hogwarts Gryffindor Dorms

Theme / Subtheme Harry Potter / Promotional
Year 2021
Pieces / Minifigs 148 / 2
Availability Retired
40452 LEGO Harry Potter Hogwarts Gryffindor Dorms
promotional
Value $68.14
Annual growth 5.6%

6385434 Golden Snitch

Theme / Subtheme Harry Potter / Promotional
Year 2018
Pieces 35
Availability Retired
6385434 LEGO Harry Potter Golden Snitch
promotional
Value $18.21
Annual growth 8.8%

Golden Snitch

Theme / Subtheme Harry Potter / Promotional
Year 2019
Pieces 35
Availability Retired
LEGO Harry Potter Golden Snitch
promotional
Value $26.37
Annual growth 10.8%

6482525 Wand

Theme / Subtheme Harry Potter / Promotional
Year 2023
Pieces 26
Availability Retired
6482525 LEGO Harry Potter Wand
promotional
Value $30.00
Annual growth 2.3%

5005254 Harry Potter Minifigure Collection

Theme / Subtheme Harry Potter / Promotional
Year 2018
Pieces / Minifigs 25 / 4
Availability Retired
5005254 LEGO Harry Potter Minifigure Collection
Retail $7.99
Value $33.98
Growth  325.3%
Annual growth 13.0%

Harry Potter Minifigure Collection Gallery 3

Theme / Subtheme Harry Potter / Promotional
Year 2002
Pieces / Minifigs 23 / 4
Availability Retired
LEGO Harry Potter Minifigure Collection Gallery 3
promotional
Value $1,089.77
Annual growth 14.4%

Harry Potter Minifigure Collection Gallery 4

Theme / Subtheme Harry Potter / Promotional
Year 2002
Pieces / Minifigs 23 / 5
Availability Retired
LEGO Harry Potter Minifigure Collection Gallery 4
promotional
Value $56.61
Annual growth 20.2%

Harry Potter Minifigure Collection Gallery 1

Theme / Subtheme Harry Potter / Promotional
Year 2002
Pieces / Minifigs 20 / 4
Availability Retired
LEGO Harry Potter Minifigure Collection Gallery 1
promotional
Value $40.14
Annual growth 18.3%

Harry Potter Minifigure Collection Gallery 2

Theme / Subtheme Harry Potter / Promotional
Year 2002
Pieces / Minifigs 17 / 4
Availability Retired
LEGO Harry Potter Minifigure Collection Gallery 2
promotional
Value $93.94
Annual growth 7.3%

San Diego Comic-Con Harry Potter Minifigure

Theme / Subtheme Harry Potter / Promotional
Year 2011
Pieces 5
Availability Retired
LEGO San Diego Comic-Con Harry Potter Minifigure
promotional
Value $23.60
Annual growth 6.5%

San Diego Comic-Con Voldemort Minifigure

Theme / Subtheme Harry Potter / Promotional
Year 2011
Pieces 5
Availability Retired
LEGO Harry Potter San Diego Comic-Con Voldemort Minifigure
promotional
Value $87.03
Annual growth 38.4%
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs include, but are not limited to, LEGO, eBay and others. Please read our disclosure policy.

My Collection

Diagon Alley Reviews

44 reviews
5.0
Collectors
Investors
Jay’s Brick Blog
“If you were on the fence about this set, I cannot recommend this set enough. It’s a great display piece, fun to build and isn’t too cost-prohibitive as its essentially free! As the set contains 374 pieces, it’s definitely one of the more substantial promotional sets, even if... More those 374 pieces are mostly studs and plates.”
Full review at jaysbrickblog.com
True North Bricks
“As a freebie, Diagon Alley is worth it for the bricks, but mostly for the Minifigure of Mr. Ollivander. If it had not been free, it still would have been a good value set. But, I would not have paid for it. I am not impressed with the look of the micro-build.”
Full review at truenorthbricks.com
The Brick Fan
“If you're a LEGO Harry Potter fan, there's no question if you want to pick up the LEGO Harry Potter Diagon Alley (40289) or not. It's a pretty fun build to pass the time but the details are somewhat limited because it is in the microscale scale. That doesn't mean there... More aren't details with the set. For me, the best one is in front of Weasleys' Wizard Wheezes and the printed cobblestone tiles. The exclusive minifigure of Mr. Ollivander is also a bonus.”
Full review at www.thebrickfan.com

About Harry Potter Promotional

LEGO Harry Potter is a LEGO theme licensed from Warner Bros. and based on the book series by J. K. Rowling. Harry Potter was initially introduced in 2001 and released sets with each of the 8 movies. Each theme contained a subtheme that directly related to each of the films in the franchise.

Promotional currently consists of 16 sets that as of now has run from 2002 to 2023. As of today, Harry Potter Minifigure Collection Gallery 3 is the most valuable Promotional set with an estimated new/factory sealed value of $1,090.
Read more
Recreate the magic of Diagon Alley™ with this magical LEGO® micro build featuring Gringotts™ Bank, Ollivanders™ Wand Shop, Flourish and Blotts, Quality Quidditch™ Supplies and Weasleys’ Wizard Wheezes, plus a Mr. Ollivander minifigure with a wand.
Description provided by LEGO©