Exxon Co-Branded LEGO Sets

6696 Fuel Tanker

Theme / Subtheme Town / Vehicles
Year 1984
Pieces / Minifigs 106 / 1
Availability Retired
6696 LEGO Fuel Tanker
Retail $12.75
Value $635.53
Growth  4884.5%
Annual growth 5.1%

6375-2 Exxon Gas Station

Theme / Subtheme Town / Shops and Services
Year 1980
Pieces / Minifigs 267 / 3
Availability Retired
6375-2 LEGO Exxon Gas Station
Retail $19.99
Value $2,184.36
Growth  10827.3%
Annual growth 5.8%

6679-2 Exxon Tow Truck

Theme / Subtheme Town / Vehicles
Year 1980
Pieces / Minifigs 79 / 1
Availability Retired
6679-2 LEGO Exxon Tow Truck
Retail $7.50
Value $307.08
Growth  3994.4%
Annual growth 8.8%

554 Exxon Fuel Tanker

Theme / Subtheme Town / Classic
Year 1979
Pieces / Minifigs 79 / 1
Availability Retired
554 LEGO Exxon Fuel Tanker
Retail $3.89
Value $344.08
Growth  8745.2%
Annual growth 6.5%
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Details

Co-branding
Exxon
Sets
4   (all retired)
Years
1979 - 1984

Pricing

Retail
$44.13
Value
$3,471.05
Annual growth
+5.69%

About Exxon

LEGO and Exxon, an American multinational oil and gas corporation, had a promotional partnership in the 1970s and 1980s. During this period, Exxon-branded LEGO sets, primarily from the Town theme, were released. These sets often featured Exxon gas stations and vehicles prominently displaying the Exxon logo. The collaboration was a form of co-branding, with LEGO sets serving as promotional items that helped increase brand visibility for Exxon in the toy market.

LEGO Co-Branded Sets

Esso
Shell