The set in the Minecraft Minecon theme was an exclusive release of a LEGO version of Steve. Minecon was an annual convention for the fans of the video game "Minecraft," developed and published by Mojang, which later became a subsidiary of Microsoft. Started in 2010, Minecon was a live event where attendees could engage in various activities, meet game developers, and celebrate their passion for "Minecraft." The convention featured panel discussions, build challenges, live gameplay, and previews of new "Minecraft" content