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Creator
Magical Unicorn

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31140 LEGO Creator Magical Unicorn

Name: LEGO Creator Magical Unicorn
Brand: LEGO
SKU: 31140-1
Rating: 4.70 (14 reviews)

Images 6Description 1

Forecast Model

This represents the expected annual growth (CAGR) based on a forecast model only.

LEGO 31140 Magical Unicorn is a 145 piece Creator set released in 2023. There are 3 models that you can build from 31140 Magical Unicorn – a peacock, a magical unicorn and a seahorse

The current retail price is $9.99, however, the average price on the secondary markets is around $11 which could indicate the set is backordered or temporarily out of stock in various regions. The set is estimated to retire sometime within mid to late 2024. Once retired, the expected annual growth will be close to 4% after the second year, which will value the set between $12 and $12 shortly after it is retired.

All regions

All regions 52
United States 38
European Union 8
Australia 2
Germany 3

For Sale (New/Sealed)

This chart shows the sales listing trends of 31140 Magical Unicorn.

	(US) Creator 3 in 1 Magical Unicorn Toy, Transforms from Unicorn to Seahorse to Peacock, R...	$8.99 -10.1%
	(US) CREATOR: Magical Unicorn (31140)	BrickEconomy Choice $8.99 -10.1%
	(US) 2023 LEGO CREATOR 3IN1: MAGICAL UNICORN, SEAHORSE, DUCK 31140, NEW & UNOPENED	$8.99 -10.1%
	(US) Creator 3 in 1 Magical Unicorn Toy Animal Playset 31140	$9.00 -10.0%
	(US) Creator 3 in 1 Magical Unicorn Playset #31140 With 145 Pieces - New 2023	$9.00 -10.0%
	(US) #31140 CREATOR 3-IN-1 MAGICAL UNICORN SET 145pcs NEW/UNOPENED	$9.95 -0.5%
	(US) New, sealed in box, box is in mint condition	$9.95 -0.5%
	(US) Creator 3 in 1 Magical Unicorn Toy to Seahorse to Peacock 31140	$9.99 -0.1%
	(US) Official LEGO Magical Unicorn	$9.99 -0.1%
	(CN) BrickLink store Peaceful brick store	$10.00
	(US) CREATOR: Magical Unicorn (31140)	$10.00
	(DE) BrickLink store Lucky-Bricks	$10.02 +0.2%
	(US) Creator 3 in 1 Magical Unicorn Toy to Seahorse to Peacock 31140	$10.03 +0.3%
	(US) Creator 3 in 1 Magical Unicorn Toy to Seahorse to Peacock 31140	$10.03 +0.3%
Show 37 more listings
	(DE) BrickLink store MT-Bricks	$10.07 +0.7%
	(AU) BrickLink store Flinders Bricks	$10.16 +1.6%
	(US) Creator 3 in 1 Magical Unicorn Toy to Seahorse to Peacock 31140	$10.25 +2.5%
	(DE) box condition 10/10 7 years special: each ordered set get a FREE randome Polybag: ye...	$10.66 +6.6%
	(US) Creator 3 in 1 Magical Unicorn Toy to Seahorse to Peacock 31140	$10.79 +7.9%
	(US) Creator 3 in 1 Magical Unicorn Toy to Seahorse to Peacock 31140	$10.79 +7.9%
	(US) 31140 LEGO Creator 3 in 1 Magical Unicorn Playset for Kids Aged 7+	$10.99 +9.9%
	(CZ) BrickLink store popishop	$11.04 +10.4%
	(GR) BrickLink store Fantasy Brick Store	$11.09 +10.9%
	(BE) BrickLink store MDSbrick.be	$11.19 +11.9%
	(AT) BrickLink store BrickComplete	$11.19 +11.9%
	(PT) BrickLink store Toys For The Boys - PT	$11.19 +11.9%
	(ES) BrickLink store Rickebrick	$11.19 +11.9%
	(IT) BrickLink store Mattoncini Prato	$11.20 +12.0%
	(AT) + 3.5% paypal fees \| if you need higher qtys please get in touch with us!	$11.20 +12.0%
	(US) Creator 3 in 1 Magical Unicorn Toy to Seahorse to Peacock 31140	$12.00 +20.0%
	(US) CREATOR: Magical Unicorn - 145pcs. (31140)	$12.99 +29.9%
	(US) 31140 Creator 3in1 Magical Unicorn Toy to Seahorse to Peacock Building Set	$13.43 +34.3%
	(US) CREATOR 3in1 Magical Unicorn, Sea Horse and Peacock set 31140!	$13.49 +34.9%
	(US) 31140 Creator 3 in1 Magical Unicorn Toy to Seahorse to Peacock Building Set	$13.64 +36.4%
	(US) Creator 3 in 1 Magical Unicorn 31140 Seahorse Peacock Rainbow Animal 2023	$14.00 +40.0%
	(US) Creator 3 in 1 Magical Unicorn Toy to Seahorse to Peacock 31140, Rainbow An	$14.80 +48.0%
	(US) 31140 Creator 3 in 1 Magical Unicorn Toy	$14.95 +49.5%
	(US) 31140 Creator 3in1 Magical Unicorn Toy to Seahorse to Peacock Building Set	$14.99 +49.9%
	(US) Creator 3 in 1 Magical Unicorn Toy to Seahorse to Peacock 31140, Rainbow An	$14.99 +49.9%
	(US) Creator 3 in 1 Magical Unicorn Toy to Seahorse to Peacock 31140, Rainbow An	$15.48 +54.8%
	(US) Magical Unicorn 31140 New Sealed	$16.00 +60.0%
	(US) Creator 3 in 1 Magical Unicorn 31140 Seahorse Peacock Rainbow Animal 2023	$16.49 +64.9%
	(US) NIB LEGO CREATOR: Magical Unicorn (31140) 7+ 145 pcs	$16.95 +69.5%
	(US) CREATOR: Magical Unicorn (31140) 3 IN 1	$16.99 +69.9%
	(US) CREATOR: Magical Unicorn (31140)	$17.00 +70.0%
	(AU) Creator Magical Unicorn	$17.26 +72.6%
	(US) CREATOR 3 In 1 Magical Unicorn 31140 Building Toy 145 Pcs Magical Unicorn	$18.95 +89.5%
	(US) CREATOR: Magical Unicorn (31140)	$18.99 +89.9%
	(US) CREATOR: Magical Unicorn (31140)	$19.00 +90.0%
	(US) 31140 Creator 3 in 1 Magical Unicorn - Seahorse - Peacock Building Set NEW	$19.79 +97.9%
	(US) Creator 3 in 1 Magical Unicorn Toy to Seahorse to Peacock 31140, Rainbow	$19.99 +99.9%
	(US) 31140 Creator 3 in 1 Magical Unicorn Seahorse Peacock Rainbow	$19.99 +99.9%

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My Collection

I own this set

I want this set

Set Details

Set number

31140-1

Name

Magical Unicorn

Theme

Creator

Year

2023

Released

March 2023

Availability

Retail

Pieces

145 (PPP $0.07)

Set Pricing

Retail price

$9.99

Market price

$10.75+7.1%

Still available at retail

Prices are currently high for this set

$11 is high

$10

This LEGO set typically sells between $10-$10 locally. The average price is higher than the retail price of the set.

Quick Buy

LEGO Store

Buy

Price

$9.99

eBay

Buy

Lowest price

$8.99

Highest price

$19.99

Amazon

Buy

Average price

$8.99

Bricklink

Buy

Lowest price

$9.95

Highest price

$11.20

*Listings are for new/sealed sets.

Set Predictions

Retirement

End of 2024 79.8%

Retirement pop

+10.88%

Annual growth

+4.37% (first year)

+3.72% (second year)

Set Facts

This 3in1 set features a trot across a rainbow with a Magical Unicorn, swim with a seahorse or play with a peacock.
Set Designers: George Gilliatt (unicorn), Matthew Ashton (peacock), Irma Svenningsson (Seahorse)
Magical Unicorn was designed by LEGO designer George Gilliatt.

Regional Retail Prices (LEGO.com/Store)

United States

$9.99

United Kingdom

£8.99

Canada

$13.99

Europe

€9.99

Australia

$15.99

Barcodes

UPC

673419374866

EAN

5702017415932

Magical Unicorn Reviews

14 reviews

4.7

Collectors

Investors

Jays Brick Blog

“I had an absolute blast with 31140 Magical Unicorn, and I consider this a shining example of all that’s great with Creator 3-in-1. Each different model has their own quirks and they all look pretty good, although I have to say that I’m partial to the Peacock because of his... More sass levels. The Magical Unicorn is a superb model, with mesmerizing colors, and plenty of articulation that simply invites you to play and put it in all sorts of funny poses.”

Full review at jaysbrickblog.com

Theme Analysis

Creator

Sets

513

Years

2001 - 2023

Lifespan

19 mos (this set 9 mos)

Annual growth

+5.02%

Community Stats

Magical Unicorn currently ranks #66 out of the top most owned sets in Creator.

#1Roses

#2Pirate Ship

#3Medieval Castle

#4Tuk Tuk

#5Tulips

#66Magical Unicorn

#67Christmas Train

#68Changing Seasons

About Creator

The LEGO Creator theme consists of a variety of subthemes that revolve around sets that focus on buildings, creatures, vehicles, robots and recently more specialized sets such as botanical and even the Chinese New Year. Many of these sets have fallen under the 3-in-1 label which include instructions in a single set to provide multiple alternative models. Originally created in 2001 with a focus on larger bucket sets, the LEGO Creator theme has expanded outside just bricks to later include minifigures.

Imaginative kids aged 7+ can be transported to a mythical land for enthralling action with this 3in1 Magical Unicorn (31140) building set. It features a unicorn toy with a golden horn, colorful tail, and posable legs and hooves. It can be presented in 2 different positions: standing on 4 legs or reared up on its 2 hind legs for an iconic pose and displayed on the set’s rainbow stand.

Build colorful animals from LEGO® bricks
The mythical action never stops with 3 different magical creatures for little builders to assemble in this LEGO Creator 3in1 set. They can build a posable Magical Unicorn, rebuild it into a posable seahorse toy with a seabed stand, turn it into a posable magical peacock with a colorful tail, or even use the bricks to create another enchanting creature.

3 magical creatures in 1 set – Little builders can build and rebuild 3 different colorful models with this LEGO® Creator 3in1 Magical Unicorn (31140) playset

Long-lasting play value – Kids can enjoy fun...

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