Forecast Model

This represents the expected annual growth (CAGR) based on a forecast model only.
LEGO 41728 Heartlake Downtown Diner is a 346 piece Friends set with 3 mini-doll figures released in 2023. It features a drive-through, outdoor seating, arcade game, moving jukebox, fridge with salad ingredients, 2 drinks, money, and 3 slices of bread for sandwich-making.

While the MSRP is $29.99, the current average price on the secondary markets is around $27. The set is estimated to retire sometime within mid 2025. Once retired, the expected annual growth will be close to 2% after the second year, valuing the set between $32 and $32 shortly after it is retired.
Retirement risk Retirement risk. Heartlake Downtown Diner should be retiring in most LEGO retail markets and regional LEGO.com online shops very soon. A number of regions have already retired this set.

For Sale (New/Sealed)

This chart shows the sales listing trends of 41728 Heartlake Downtown Diner.
(US) Friends Heartlake Downtown Diner Set (41728) Brand New in Box - unopened
BrickEconomy Choice
$22.50
(CA) New - LEGO Friends - Heartlake Downtown Diner #41728 $22.96
-23.4%
(US) FRIENDS: Heartlake Downtown Diner (41728) New Sealed Free Shipping $24.00
-20.0%
(US) Friends Heartlake Downtown Diner 41728 Restaurant Playset 346 Pcs New $24.90
-17.0%
(US) FRIENDS: Heartlake Downtown Diner 41728 NEW/SEALED) $24.95
-16.8%
(US) Friends Heartlake Downtown Diner Restaurant Set 41728 Brand New Sealed $24.99
-16.7%
(US) 41728 FRIENDS: Heartlake Downtown Diner Brand New Factory Sealed Case Fresh $24.99
-16.7%
(US) Friends 41728 Heartlake Downtown Diner 346 Pieces Set Aliya Liann Charli $26.00
-13.3%
(US) Friends (NEW) Heartlake Downtown Diner (SEALED BOX) Set 41728 334 Parts $26.95
-10.1%
(US) Friends Heartlake Downtown Diner Set # 41728 NEW UNOPENED FREE SHIPPING $27.00
-10.0%
(US) Friends Heartlake Downtown Diner Restaurant Set 41728 Brand New Sealed $27.59
-8.0%
(US) 41728 Friends Heartlake Downtown Diner Restaurant Set New in Box $27.99
-6.7%
(US) Friends Heartlake Downtown Diner Building Toy 41728 Kid Gift US $28.00
-6.6%
(US) Friends Heartlake Downtown Diner Restaurant Set 41728 Brand New Sealed $28.00
-6.6%
(US) FRIENDS SERIES #41728 HEARTLAKE DOWNTOWN DINER - 346 PCS (FREE SHIPPING) $29.00
-3.3%
(US) FRIENDS: Heartlake Downtown Diner (41728) New Sealed Free Shipping $29.00
-3.3%
(US) Friends 41728 Heartlake Downtown Diner 346 Pieces Ages 6+ $29.99
(US) NEW LEGO FRIENDS SEALED SET HEARTLAKE DOWNTOWN DINER 41728 3 Minifigs $29.99
(US) Official LEGO Heartlake Downtown Diner $29.99
Show 8 more listings

Mini-doll figures

Heartlake Downtown Diner contains 3 mini-doll figures. The mini-doll figure is exclusive to this set.

Sets in Friends / Heartlake City

Theme / Subtheme Friends / Heartlake City
Year 2022
Pieces / Mini-doll figures 1,682 / 8
Availability Retired
41704 LEGO Friends Heartlake City Main Street Building
Retail $159.99
Value $166.00
Growth  +3.8%
Annual growth 4.2%
Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 1,311 / 4
Availability Retail
42638 LEGO Friends Heartlake City Castle Bed and Breakfast
Retail $99.99
Available at retail
Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 1,237 / 7
Availability Retail
42604 LEGO Friends Heartlake City Shopping Mall
Retail $119.99
Available at retail
Theme / Subtheme Friends / Heartlake City
Year 2022
Pieces / Mini-doll figures 1,154 / 4
Availability Retired
41714 LEGO Friends Heartlake City Andrea's Theatre School
Retail $99.99
Value $99.95
Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 1,045 / 5
Availability Retail
42621 LEGO Friends Heartlake City Hospital
Retail $99.99
Available at retail
Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 985 / 5
Availability Retail (Retiring soon)
41731 LEGO Friends Heartlake City Heartlake International School
Retail $99.99
Available at retail
Retiring soon
Theme / Subtheme Friends / Heartlake City
Year 2022
Pieces / Mini-doll figures 844 / 3
Availability Retired
41711 LEGO Friends Heartlake City Emma's Art School
Retail $69.99
Value $83.21
Growth  +18.9%
Annual growth 16.9%
Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 830 / 5
Availability Retired
41729 LEGO Friends Heartlake City Organic Grocery Store
Retail $89.99
Value $89.21
Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 695 / 5
Availability Retail (Retiring soon)
41747 LEGO Friends Heartlake City Community Kitchen
Retail $67.99
Available at retail
Retiring soon
Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 426 / 3
Availability Retail
42618 LEGO Friends Heartlake City Cafe
Retail $29.99
Available at retail
Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 409 / 3
Availability Retail
42614 LEGO Friends Heartlake City Vintage Fashion Store
Retail $39.99
Available at retail
Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 239 / 6
Availability Retail (Retiring soon)
42636 LEGO Friends Heartlake City Preschool
Retail $49.99
Available at retail
Retiring soon
Theme / Subtheme Friends / Heartlake City
Year 2022
Pieces / Mini-doll figures 144 / 2
Availability Retired
41705 LEGO Friends Heartlake City Pizzeria
Retail $14.99
Value ~$14.99
Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 129 / 2
Availability Retail (Retiring soon)
42608 LEGO Friends Heartlake City Tiny Accessories Store
Retail $10.99
Available at retail
Retiring soon
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Kids aged 6 and up can role-play lots of restaurant stories with this LEGO® Friends Heartlake Downtown Diner (41728) building toy set. With lots of accessories to inspire creative play, they can pretend to make sandwiches or imagine being a customer at the diner. Features include a drive-through, outdoor seating, plus an arcade game and a moving jukebox. Kids can use the salad ingredients in the fridge to customize sandwiches. Other accessories include 2 drinks, money, 3 slices of bread for sandwiches, a napkin holder, a trash can and a skateboard. There’s also a mischievous cat who loves to visit the diner!

Kids make friends and discover exciting locations in the LEGO Friends universe, where they can enjoy creative play and act out real-life adventures.

Restaurant role play for kids aged 6+ – Inspire hours of creative play with this LEGO® Friends Heartlake Downtown Diner (41728) set

Includes 3 mini-dolls – This Heartlake City set comes with LEGO® Friends characters Liann,...
Description provided by LEGO©