| | Annual growth |
Ideas / Promotional |
|
33.95% |
Promotional / Houses of the World |
|
33.20% |
Exclusive / LEGO Inside Tour Exclusive |
|
31.51% |
Icons / Adidas |
|
29.68% |
Promotional / VIP Reward |
|
29.23% |
Exclusive / Employee Gift |
|
29.16% |
BrickHeadz / The LEGO Movie 2 The Second Part |
|
26.93% |
Minifigure Series / Series 23 |
|
26.15% |
Vidiyo / Bandmates Series 2 |
|
25.86% |
Ninjago / Arcade Pod |
|
25.47% |
Exclusive / LEGO Internal |
|
25.33% |
Icons / Promotional |
|
24.51% |
Speed Champions / Audi |
|
24.00% |
Super Mario / Character Pack Series 4 |
|
23.35% |
Super Mario / Character Pack Series 6 |
|
22.79% |
BrickLink / Designer Program |
|
22.46% |
DREAMZzz / Promotional |
|
22.38% |
Minifigure Series / The Muppets |
|
22.20% |
Minifigure Series / Disney 100 |
|
21.78% |
BrickLink / AFOL Designer Set |
|
21.08% |
Promotional / Minifigure |
|
20.30% |
Promotional / LEGO Brand Stores |
|
20.19% |
Harry Potter / Value Packs |
|
19.94% |
Minifigure Series / Marvel Studios |
|
19.85% |
Icons / Space |
|
19.81% |
Minifigure Series / Series 24 |
|
19.72% |
Star Wars / Helmet Collection |
|
19.46% |
Teenage Mutant Ninja Turtles / Promotional |
|
19.18% |
Promotional / Year of the Dog |
|
18.69% |
Disney Princess / Beauty and the Beast |
|
18.05% |
Star Wars / Comic-Con |
|
17.99% |
Promotional / Miscellaneous |
|
17.95% |
Architecture / Skylines |
|
17.92% |
Education / SPIKE Prime |
|
17.92% |
Marvel Super Heroes / Comic-Con |
|
17.48% |
BrickHeadz / Marvel Super Heroes |
|
17.43% |
Bionicle / Exclusive Masks |
|
17.25% |
Creator / Promotional |
|
17.10% |
BrickHeadz / Wizarding World |
|
16.87% |
Minifigure Series / Series 22 |
|
16.78% |
Star Wars / The Old Republic |
|
16.74% |
Ninjago / Spinjitzu |
|
16.73% |
BrickHeadz / Miscellaneous |
|
16.67% |
Promotional / Cities of Wonders |
|
16.66% |
Speed Champions / McLaren |
|
16.56% |
Marvel Super Heroes / X-Men |
|
16.56% |
Disney / Moana |
|
16.41% |
Vidiyo / Bandmates Series 1 |
|
16.38% |
Seasonal / Chinese New Year |
|
16.35% |
Speed Champions / Chevrolet |
|
16.20% |
Speed Champions / Mercedes |
|
16.19% |
Speed Champions / Ford |
|
16.11% |
Castle / Accessories |
|
16.09% |
Ninjago / The Hands of Time |
|
16.08% |
Ninjago / Spinjitzu Masters |
|
15.93% |
Minifigure Series / Looney Tunes |
|
15.83% |
BrickHeadz / Star Wars |
|
15.67% |
Super Mario / Power-Up Pack |
|
15.59% |
Minifigure Series / DC Super Heroes |
|
15.56% |
Disney / Frozen II |
|
15.50% |
Bionicle / Unity |
|
15.36% |
Duplo / Dino |
|
15.34% |
Star Wars / Rebels |
|
15.33% |
Speed Champions / Porsche |
|
15.30% |
BrickHeadz / Promotional |
|
15.22% |
Bionicle / Toa |
|
15.21% |
Super Mario / Character Pack Series 5 |
|
15.09% |
The Lord of the Rings / The Return of the King |
|
15.09% |
Bionicle / Reboot Villains |
|
15.08% |
Dots / Extra Dots |
|
14.97% |
Star Wars / Battlefront |
|
14.87% |
Bionicle / Companions |
|
14.79% |
Harry Potter / Characters Sculptures |
|
14.78% |
Harry Potter / Promotional |
|
14.78% |
Education / FIRST LEGO League Jr |
|
14.77% |
Promotional / LEGO House |
|
14.76% |
Minecraft / Bigfigs Series 1 |
|
14.72% |
Star Wars / Promotional |
|
14.69% |
Education / FIRST LEGO League |
|
14.69% |
Dots / Bag Tag |
|
14.67% |
Marvel Super Heroes / Spider-Man |
|
14.57% |
Star Wars / Episode II |
|
14.50% |
DC Comics Super Heroes / Comic-Con |
|
14.38% |
Nexo Knights / Battle Suits |
|
14.37% |
BrickHeadz / DC Comics Super Heroes |
|
14.37% |
DC Comics Super Heroes / Classic Batman TV Series |
|
14.36% |
Star Wars / Legends |
|
14.31% |
DC Comics Super Heroes / Batman 1989 |
|
14.30% |
BrickHeadz / Pets |
|
14.24% |
BrickHeadz / Disney |
|
14.23% |
Super Mario / Character Pack Series 1 |
|
14.21% |