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Themes Analysis
The following is a list of the top performing LEGO themes by average annual growth rate (CAGR).
Release years:
Exclude promotional sets
Annual growth
Stranger Things
20.39%
FORMA
17.24%
Vidiyo
16.21%
BrickLink
15.34%
Brick Sketches
12.59%
Overwatch
11.69%
The Lord of the Rings
11.41%
SpongeBob SquarePants
10.77%
Scooby-Doo
10.55%
Teenage Mutant Ninja Turtles
10.44%
HERO Factory
10.20%
LEGO Originals
10.20%
Indiana Jones
10.06%
The Hobbit
9.96%
Spider-Man
9.73%
Mixels
9.53%
Super Mario
9.40%
Bionicle
9.14%
Batman
9.05%
Quatro
8.95%
Minitalia
8.93%
Pirates
8.67%
Rock Raiders
8.49%
Pirates of the Caribbean
8.37%
Western
8.24%
Vikings
8.19%
Speed Champions
8.07%
Castle
8.03%
Dino 2010
8.02%
Architecture
7.90%
Monster Fighters
7.67%
Pharaoh's Quest
7.62%
Xtra
7.43%
Samsonite
7.33%
Power Miners
7.31%
Adventurers
7.31%
Minecraft
7.31%
Space
7.19%
Marvel Super Heroes
7.16%
Ben 10
7.15%
DREAMZzz
7.13%
Exo-Force
7.09%
Monkie Kid
7.05%
Advanced Models
7.04%
Star Wars
7.03%
BrickHeadz
6.96%
Aquazone
6.91%
Dinosaurs
6.88%
Dino Attack
6.83%
Hobby Set
6.74%
Elves
6.70%
Exclusive
6.66%
Minions
6.65%
LEGOLAND
6.64%
The Angry Birds Movie
6.62%
Mickey Mouse
6.53%
Homemaker
6.51%
Cars
6.51%
Fabuland
6.48%
Aqua Raiders
6.47%
System i Leg
6.46%
Classic
6.33%
Ninjago
6.31%
The Lone Ranger
6.25%
Dots
6.25%
Legoland
6.22%
Building Set with People
6.22%
Minifigure Series
6.21%
Promotional
6.17%
Serious Play
6.17%
4 Juniors
6.16%
The LEGO Movie
6.06%
Seasonal
5.77%
The LEGO Ninjago Movie
5.74%
Duplo
5.73%
Trains
5.65%
Town
5.64%
Juniors
5.64%
DC Comics Super Heroes
5.61%
Harry Potter
5.57%
Disney
5.47%
Toy Story
5.43%
Disney Princess
5.39%
Games
5.39%
Sports
5.34%
LEGO Art
5.28%
Jurassic World
5.25%
The LEGO Batman Movie
5.19%
Primo
5.11%
Prince of Persia
5.10%
Bricks and More
5.07%
Jack Stone
5.04%
Dino
5.03%
Atlantis
5.02%
Studios
5.01%
Nexo Knights
5.01%
Racers
5.00%
Boats
4.89%
Belville
4.86%
Discovery
4.79%
Analysis
This is an analysis of LEGO themes based on the average annual growth rate of the theme's sets.
Themes Analysis
Subthemes Analysis
Years Analysis
Dig in!
Click on a theme's row to the left and dig in for deeper analysis.
Most Owned Themes
Owned sets
#1
Star Wars
#2
Minifigure Series
#3
City
#4
Icons
#5
BrickHeadz
#6
Harry Potter
#7
Marvel Super Heroes
#8
Technic
#9
Speed Champions
#10
Creator
#11
Ideas
#12
Seasonal
#13
Architecture
#14
Ninjago
#15
Promotional
#16
DC Comics Super Heroes
#17
Friends
#18
Town
#19
Gear
#20
Super Mario
#21
Disney
#22
Space
#23
Castle
#24
Minecraft
#25
Bionicle
#26
Jurassic World
#27
Dimensions
#28
Exclusive
#29
Classic
#30
Duplo
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