The LEGO Friends Magazine includes unique small foil packs of Friends characters in each monthly issue. The Friends magazine is designed primarily for girls aged 7-11 and features loads of fun-filled activities, competitions, comic strips, quizzes, puzzles and more. An official LEGO Friends foil pack comes with every issue.
LEGO Friends sets are designed to appeal to girls and were introduced in 2012. The Friends theme includes mini-doll figures, which are around the same size of minifigures but are more realistic. LEGO Friends pieces are fully compatible with all LEGO System bricks and sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City.