| | Annual growth |
| Promotional / Insiders Reward |
|
+34.3% |
| BrickHeadz / Sonic the Hedgehog |
|
+33.5% |
| Promotional / Houses of the World |
|
+33.2% |
| Exclusive / LEGO Inside Tour Exclusive |
|
+31.8% |
| BrickLink / Designer Program Series 3 |
|
+30.1% |
| Promotional / Gift with Purchase |
|
+29.5% |
| BrickHeadz / The Lord of the Rings |
|
+28.7% |
| Exclusive / Employee Gift |
|
+28.1% |
| Promotional / VIP Reward |
|
+27.0% |
| Minifigure Series / Marvel Studios Series 2 |
|
+26.1% |
| Ninjago / Rising Dragon Strike |
|
+25.9% |
| Exclusive / Gift with Purchase |
|
+25.6% |
| Ninjago / Arcade Pod |
|
+25.5% |
| Exclusive / LEGO Internal |
|
+25.1% |
| Minifigure Series / Dungeons & Dragons |
|
+25.0% |
| DREAMZzz / Promotional |
|
+24.1% |
| Hidden Side / Promotional |
|
+24.0% |
| BrickLink / Designer Program Series 2 |
|
+23.5% |
| Creator / Postcard |
|
+23.5% |
| Minifigure Series / Series 25 |
|
+23.3% |
| Education / FIRST LEGO League Jr |
|
+22.4% |
| BrickHeadz / Minecraft |
|
+22.1% |
| Minifigure Series / The Muppets |
|
+21.4% |
| Super Mario / Power-Up Pack |
|
+21.0% |
| Promotional / Year of the Dog |
|
+20.8% |
| Vidiyo / Bandmates Series 2 |
|
+20.7% |
| BrickLink / Designer Program Series 1 |
|
+20.0% |
| Disney / Disney 100 |
|
+19.9% |
| Harry Potter / Characters Sculptures |
|
+19.7% |
| Speed Champions / Lamborghini |
|
+19.6% |
| Minifigure Series / Disney 100 |
|
+19.5% |
| Star Wars / Helmet Collection |
|
+19.5% |
| Architecture / Skylines |
|
+19.3% |
| BrickHeadz / The LEGO Movie 2 The Second Part |
|
+19.1% |
| Minifigure Series / Marvel Studios |
|
+18.8% |
| BrickHeadz / Wizarding World |
|
+18.8% |
| Speed Champions / Audi |
|
+18.8% |
| Sonic the Hedgehog / Classic Games |
|
+18.6% |
| Jurassic World / Jurassic Park |
|
+18.4% |
| Promotional / LEGO Brand Stores |
|
+18.0% |
| BrickLink / AFOL Designer Set |
|
+17.9% |
| Promotional / Minifigure |
|
+17.9% |
| Speed Champions / Mercedes |
|
+17.8% |
| Super Mario / Character Pack Series 6 |
|
+17.8% |
| Technic / Monster Jam |
|
+17.6% |
| Icons / Adidas |
|
+17.4% |
| World City / Police and Rescue |
|
+17.2% |
| Ideas / NASA |
|
+17.2% |
| Monkie Kid / Season 4 |
|
+17.1% |
| Minifigure Series / Series 24 |
|
+17.1% |
| Ideas / Promotional |
|
+16.9% |
| Promotional / Easter |
|
+16.8% |
| Marvel Super Heroes / X-Men |
|
+16.7% |
| DREAMZzz / Trials of the Dream Chasers |
|
+16.7% |
| Marvel Super Heroes / Promotional |
|
+16.6% |
| Star Wars / Comic-Con |
|
+16.5% |
| Speed Champions / Porsche |
|
+16.5% |
| Promotional / Miscellaneous |
|
+16.4% |
| Super Mario / Character Pack Series 4 |
|
+16.4% |
| Ninjago / Core |
|
+16.2% |
| World City / Trains |
|
+16.0% |
| Ninjago / Crystalized |
|
+16.0% |
| Speed Champions / Dodge |
|
+15.9% |
| Speed Champions / Chevrolet |
|
+15.9% |
| DC Comics Super Heroes / Batman 1989 |
|
+15.7% |
| Promotional / LEGO House |
|
+15.6% |
| Teenage Mutant Ninja Turtles / Promotional |
|
+15.5% |
| Minifigure Series / Series 23 |
|
+15.4% |
| BrickHeadz / Star Wars |
|
+15.3% |
| Promotional / LEGO Brand Store Opening Set |
|
+15.3% |
| Icons / Modular Buildings |
|
+15.3% |
| BrickHeadz / Marvel Super Heroes |
|
+15.3% |
| BrickHeadz / Disney |
|
+14.9% |
| City / Racing |
|
+14.8% |
| Ideas / Licensed |
|
+14.6% |
| Dots / Extra Dots |
|
+14.6% |
| City / Town |
|
+14.5% |
| Bionicle / Unity |
|
+14.5% |
| The Hobbit / The Battle of the Five Armies |
|
+14.5% |
| Speed Champions / Ford |
|
+14.4% |
| Bionicle / Reboot Villains |
|
+14.3% |
| Seasonal / Chinese New Year |
|
+14.1% |
| Dots / Miscellaneous |
|
+14.1% |
| Bionicle / Toa |
|
+14.1% |
| DC Comics Super Heroes / Value Packs |
|
+14.0% |
| Promotional / Toys R Us |
|
+13.9% |
| Ninjago / The Hands of Time |
|
+13.8% |
| Icons / Promotional |
|
+13.8% |
| Super Mario / Character Pack Series 5 |
|
+13.8% |
| Education / SPIKE Prime |
|
+13.7% |