Here is a list of the top-performing LEGO themes and subthemes based on selectable growth rates, including total, annual, and rolling growth. Choose a growth factor from the drop-down menu below.
Annual growth
Promotional / Insiders Reward
+34.3%
BrickHeadz / Sonic the Hedgehog
+33.5%
Promotional / Houses of the World
+33.2%
Exclusive / LEGO Inside Tour Exclusive
+31.8%
BrickLink / Designer Program Series 3
+30.1%
Promotional / Gift with Purchase
+29.5%
BrickHeadz / The Lord of the Rings
+28.7%
Exclusive / Employee Gift
+28.1%
Promotional / VIP Reward
+27.0%
Minifigure Series / Marvel Studios Series 2
+26.1%
Ninjago / Rising Dragon Strike
+25.9%
Exclusive / Gift with Purchase
+25.6%
Ninjago / Arcade Pod
+25.5%
Exclusive / LEGO Internal
+25.1%
Minifigure Series / Dungeons & Dragons
+25.0%
DREAMZzz / Promotional
+24.1%
Hidden Side / Promotional
+24.0%
BrickLink / Designer Program Series 2
+23.5%
Creator / Postcard
+23.5%
Minifigure Series / Series 25
+23.3%
Education / FIRST LEGO League Jr
+22.4%
BrickHeadz / Minecraft
+22.1%
Minifigure Series / The Muppets
+21.4%
Super Mario / Power-Up Pack
+21.0%
Promotional / Year of the Dog
+20.8%
Vidiyo / Bandmates Series 2
+20.7%
BrickLink / Designer Program Series 1
+20.0%
Disney / Disney 100
+19.9%
Harry Potter / Characters Sculptures
+19.7%
Speed Champions / Lamborghini
+19.6%
Minifigure Series / Disney 100
+19.5%
Star Wars / Helmet Collection
+19.5%
Architecture / Skylines
+19.3%
BrickHeadz / The LEGO Movie 2 The Second Part
+19.1%
Minifigure Series / Marvel Studios
+18.8%
BrickHeadz / Wizarding World
+18.8%
Speed Champions / Audi
+18.8%
Sonic the Hedgehog / Classic Games
+18.6%
Jurassic World / Jurassic Park
+18.4%
Promotional / LEGO Brand Stores
+18.0%
BrickLink / AFOL Designer Set
+17.9%
Promotional / Minifigure
+17.9%
Speed Champions / Mercedes
+17.8%
Super Mario / Character Pack Series 6
+17.8%
Technic / Monster Jam
+17.6%
Icons / Adidas
+17.4%
World City / Police and Rescue
+17.2%
Ideas / NASA
+17.2%
Monkie Kid / Season 4
+17.1%
Minifigure Series / Series 24
+17.1%
Ideas / Promotional
+16.9%
Promotional / Easter
+16.8%
Marvel Super Heroes / X-Men
+16.7%
DREAMZzz / Trials of the Dream Chasers
+16.7%
Marvel Super Heroes / Promotional
+16.6%
Star Wars / Comic-Con
+16.5%
Speed Champions / Porsche
+16.5%
Promotional / Miscellaneous
+16.4%
Super Mario / Character Pack Series 4
+16.4%
Ninjago / Core
+16.2%
World City / Trains
+16.0%
Ninjago / Crystalized
+16.0%
Speed Champions / Dodge
+15.9%
Speed Champions / Chevrolet
+15.9%
DC Comics Super Heroes / Batman 1989
+15.7%
Promotional / LEGO House
+15.6%
Teenage Mutant Ninja Turtles / Promotional
+15.5%
Minifigure Series / Series 23
+15.4%
BrickHeadz / Star Wars
+15.3%
Promotional / LEGO Brand Store Opening Set
+15.3%
Icons / Modular Buildings
+15.3%
BrickHeadz / Marvel Super Heroes
+15.3%
BrickHeadz / Disney
+14.9%
City / Racing
+14.8%
Ideas / Licensed
+14.6%
Dots / Extra Dots
+14.6%
City / Town
+14.5%
Bionicle / Unity
+14.5%
The Hobbit / The Battle of the Five Armies
+14.5%
Speed Champions / Ford
+14.4%
Bionicle / Reboot Villains
+14.3%
Seasonal / Chinese New Year
+14.1%
Dots / Miscellaneous
+14.1%
Bionicle / Toa
+14.1%
DC Comics Super Heroes / Value Packs
+14.0%
Promotional / Toys R Us
+13.9%
Ninjago / The Hands of Time
+13.8%
Icons / Promotional
+13.8%
Super Mario / Character Pack Series 5
+13.8%
Education / SPIKE Prime
+13.7%