| | Annual growth |
| Vidiyo / Bandmates Series 2 |
|
34.77% |
| BrickHeadz / The LEGO Movie 2 The Second Part |
|
34.40% |
| Exclusive / LEGO Inside Tour Exclusive |
|
33.69% |
| Marvel Super Heroes / Promotional |
|
32.96% |
| BrickLink / Designer Program |
|
32.91% |
| Exclusive / Employee Gift |
|
32.33% |
| Super Mario / Character Pack Series 3 |
|
30.22% |
| Minifigure Series / Looney Tunes |
|
29.62% |
| Architecture / Skylines |
|
27.58% |
| Vidiyo / Bandmates Series 1 |
|
26.43% |
| Disney / Frozen II |
|
23.32% |
| BrickHeadz / Miscellaneous |
|
22.97% |
| BrickHeadz / Wizarding World |
|
22.73% |
| Super Mario / Power-Up Pack |
|
22.67% |
| Minecraft / Bigfigs Series 1 |
|
22.12% |
| Minifigure Series / Series 22 |
|
22.03% |
| Promotional / LEGO House |
|
21.98% |
| Minifigure Series / Marvel Studios |
|
21.95% |
| Star Wars / Promotional |
|
21.91% |
| BrickLink / AFOL Designer Set |
|
21.45% |
| Teenage Mutant Ninja Turtles / Promotional |
|
21.41% |
| BrickHeadz / Marvel Super Heroes |
|
21.28% |
| Ninjago / Spinjitzu |
|
21.16% |
| Promotional / Year of the Dog |
|
21.10% |
| Exclusive / LEGO Internal |
|
21.07% |
| Education / FIRST LEGO League |
|
20.88% |
| Marvel Super Heroes / Comic-Con |
|
20.87% |
| Seasonal / Chinese New Year |
|
20.11% |
| Super Mario / Character Pack Series 1 |
|
20.08% |
| Promotional / LEGO Brand Stores |
|
19.99% |
| Speed Champions / Ford |
|
19.93% |
| Harry Potter / General |
|
19.72% |
| Ninjago / Secrets of the Forbidden Spinjitzu |
|
19.49% |
| BrickHeadz / Star Wars |
|
19.48% |
| BrickHeadz / Disney |
|
19.45% |
| Speed Champions / Porsche |
|
19.44% |
| Nexo Knights / Battle Suits |
|
19.18% |
| Minifigure Series / DC Super Heroes |
|
19.14% |
| Marvel Super Heroes / Spider-Man |
|
19.01% |
| Bionicle / Unity |
|
18.59% |
| Speed Champions / Mercedes |
|
18.56% |
| Star Wars / Comic-Con |
|
18.50% |
| The Hobbit / The Battle of the Five Armies |
|
18.44% |
| Ninjago / Legacy |
|
18.17% |
| Minifigure Series / Series 21 |
|
18.12% |
| Star Wars / Battlefront |
|
18.11% |
| Star Wars / The Old Republic |
|
18.11% |
| Minifigure Series / Series 20 |
|
17.98% |
| Speed Champions / McLaren |
|
17.91% |
| Speed Champions / Audi |
|
17.72% |
| Promotional / 60 Year Classic Series |
|
17.70% |
| Icons / Modular Buildings |
|
17.67% |
| Disney / Moana |
|
17.64% |
| Education / SPIKE Prime |
|
17.60% |
| Ninjago / Hunted |
|
17.58% |
| The Lord of the Rings / The Return of the King |
|
17.52% |
| BrickHeadz / Promotional |
|
17.50% |
| Bionicle / Companions |
|
17.42% |
| Duplo / Cars 3 |
|
17.29% |
| Super Mario / Expansion Set |
|
17.24% |
| Ninjago / The Hands of Time |
|
17.20% |
| Ninjago / Spinjitzu Masters |
|
17.15% |
| Promotional / Minifigure |
|
17.08% |
| Promotional / LEGO Brand Store Opening Set |
|
17.07% |
| BrickHeadz / DC Comics Super Heroes |
|
16.94% |
| Super Mario / Character Pack Series 2 |
|
16.90% |
| Dots / Accessories |
|
16.88% |
| Promotional / Miscellaneous |
|
16.82% |
| Minecraft / Minifig-scale |
|
16.78% |
| Promotional / Cities of Wonders |
|
16.76% |
| Ninjago / Arcade Pod |
|
16.66% |
| Bionicle / Toa |
|
16.65% |
| Minifigure Series / Series 19 |
|
16.44% |
| Speed Champions / Chevrolet |
|
16.43% |
| Classic / 60th Anniversary Limited Edition |
|
16.39% |
| HERO Factory / Value Packs |
|
16.29% |
| Bionicle / Reboot Villains |
|
16.23% |
| Harry Potter / Order of the Phoenix |
|
16.19% |
| Icons / Winter Village |
|
15.89% |
| The Lord of the Rings / The Fellowship of the Ring |
|
15.84% |
| The Hobbit / The Desolation of Smaug |
|
15.82% |
| Duplo / Spider-Man |
|
15.70% |
| Marvel Super Heroes / Avengers Infinity War |
|
15.69% |
| Bionicle / Exclusive Masks |
|
15.53% |
| Ninjago / Sons of Garmadon |
|
15.52% |
| Disney Princess / Beauty and the Beast |
|
15.43% |
| Star Wars / Rebels |
|
15.43% |
| Disney / The Little Mermaid |
|
15.43% |
| Star Wars / Episode II |
|
15.32% |
| The Lord of the Rings / The Two Towers |
|
15.32% |
| The LEGO Ninjago Movie / Value Packs |
|
15.26% |
| Star Wars / Rogue One |
|
15.18% |
| Seasonal / Chinese Traditional Festivals |
|
15.09% |