The following is a list of the top performing LEGO themes / subthemes by average annual growth rate (CAGR).
Annual growth
Promotional / Houses of the World
33.20%
Exclusive / LEGO Inside Tour Exclusive
31.55%
Promotional / VIP Reward
31.19%
Vidiyo / Bandmates Series 2
30.86%
Icons / Adidas
29.25%
Exclusive / Employee Gift
28.89%
BrickHeadz / The LEGO Movie 2 The Second Part
27.16%
DREAMZzz / Promotional
27.12%
Ideas / Promotional
26.23%
Super Mario / Character Pack Series 4
26.14%
Ninjago / Arcade Pod
25.55%
Exclusive / LEGO Internal
25.53%
Minifigure Series / Disney 100
25.49%
Speed Champions / Audi
25.38%
Minifigure Series / The Muppets
24.43%
Minifigure Series / Series 24
23.76%
Icons / Promotional
22.94%
BrickLink / Designer Program
22.23%
Minifigure Series / Series 23
21.82%
BrickLink / AFOL Designer Set
21.04%
Star Wars / Helmet Collection
20.76%
Promotional / LEGO brand stores
20.14%
Teenage Mutant Ninja Turtles / Promotional
20.10%
Icons / Space
20.03%
Promotional / Year of the Dog
19.50%
Minifigure Series / Marvel Studios
19.36%
Architecture / Skylines
19.26%
Dots / Extra Dots
18.95%
Ninjago / Spinjitzu
18.93%
Bionicle / Exclusive Masks
18.60%
BrickHeadz / Miscellaneous
18.56%
Marvel Super Heroes / Comic-Con
18.55%
BrickHeadz / Wizarding World
18.41%
BrickHeadz / Marvel Super Heroes
18.38%
Super Mario / Power-Up Pack
18.38%
Disney Princess / Beauty and the Beast
18.24%
Star Wars / Comic-Con
18.21%
Star Wars / Promotional
18.16%
Marvel Super Heroes / Promotional
17.99%
DC Comics Super Heroes / Classic Batman TV Series
17.98%
Education / SPIKE Prime
17.42%
BrickHeadz / Pets
17.37%
Seasonal / Chinese New Year
17.28%
Promotional / Miscellaneous
17.25%
Marvel Super Heroes / X-Men
17.09%
Star Wars / The Old Republic
17.03%
Super Mario / Character Pack Series 1
17.00%
Promotional / LEGO House
16.88%
BrickHeadz / Promotional
16.83%
Disney / Moana
16.78%
Marvel Super Heroes / Spider-Man Far From Home
16.66%
Super Mario / Character Pack Series 5
16.63%
Speed Champions / McLaren
16.49%
BrickHeadz / Star Wars
16.43%
Marvel Super Heroes / Spider-Man
16.37%
Ninjago / Spinjitzu Masters
16.34%
Castle / Accessories
16.24%
Super Mario / Character Pack Series 3
16.22%
Minecraft / Bigfigs Series 1
16.18%
Promotional / Minifigure
16.13%
Star Wars / Battlefront
16.02%
Disney / Frozen II
15.88%
Bionicle / Unity
15.87%
Monkie Kid / Season 2
15.70%
Minifigure Series / DC Super Heroes
15.46%
Education / FIRST LEGO League Jr
15.44%
Bionicle / Reboot Villains
15.31%
Bionicle / Toa
15.31%
Speed Champions / Ford
15.28%
Promotional / Cities of Wonders
15.26%
Harry Potter / Characters Sculptures
15.09%
DC Comics Super Heroes / Comic-Con
15.04%
Star Wars / Episode II
15.02%
Bionicle / Companions
14.97%
Minions / The Rise of Gru
14.95%
DC Comics Super Heroes / Batman 1989
14.91%
BrickHeadz / DC Comics Super Heroes
14.87%
Speed Champions / Porsche
14.84%
Speed Champions / Chevrolet
14.67%
Ninjago / The Hands of Time
14.57%
Disney / Mickey and Friends
14.45%
Icons / Modular Buildings
14.41%
Star Wars / Legends
14.37%
Education / FIRST LEGO League
14.28%
Minifigure Series / Series 22
14.13%
Duplo / Dino
14.09%
Star Wars / Rebels
14.03%