| | Annual growth |
| Ninjago / Micro Ninjago City |
|
+34.2% |
| Animal Crossing / Promotional |
|
+33.3% |
| Promotional / Houses of the World |
|
+33.2% |
| BrickLink / Designer Program Series 7 |
|
+31.7% |
| Exclusive / LEGO Inside Tour Exclusive |
|
+30.2% |
| Promotional / Wonders of the Natural World |
|
+30.1% |
| Exclusive / Employee Gift |
|
+29.1% |
| Promotional / VIP Reward |
|
+28.4% |
| Creator / Traffic |
|
+28.0% |
| Super Mario / Power-Up Pack |
|
+27.5% |
| BrickLink / Designer Program Series 5 |
|
+27.2% |
| Exclusive / LEGO Internal |
|
+26.8% |
| Hidden Side / Promotional |
|
+26.2% |
| Ninjago / Arcade Pod |
|
+26.0% |
| Minifigure Series / Animals Series 28 |
|
+25.8% |
| Promotional / Insiders Reward |
|
+24.4% |
| Minifigure Series / Series 27 |
|
+24.3% |
| Icons / Promotional |
|
+24.3% |
| Promotional / Gift with Purchase |
|
+24.0% |
| BrickHeadz / Sonic the Hedgehog |
|
+23.8% |
| BrickLink / Designer Program Series 6 |
|
+23.6% |
| Minifigure Series / F1 Collectible Race Cars |
|
+23.6% |
| Creator / Postcard |
|
+23.6% |
| BrickLink / Designer Program Series 4 |
|
+23.3% |
| Technic / Monster Jam |
|
+23.0% |
| BrickHeadz / The Lord of the Rings |
|
+22.5% |
| Minifigure Series / Spider-Man: Across the Spider-Verse |
|
+22.3% |
| Ideas / Promotional |
|
+22.2% |
| Education / FIRST LEGO League Jr |
|
+21.8% |
| Education / FIRST LEGO League Challenge |
|
+21.5% |
| City / Jungle Exploration |
|
+21.0% |
| BrickHeadz / The LEGO Movie 2 The Second Part |
|
+20.9% |
| Ninjago / Dragons Rising Season 2 |
|
+20.3% |
| DREAMZzz / Promotional |
|
+19.5% |
| BrickLink / Designer Program Series 3 |
|
+19.4% |
| BrickHeadz / Promotional |
|
+19.4% |
| Promotional / Miscellaneous |
|
+19.2% |
| Disney / Disney 100 |
|
+18.3% |
| Promotional / Botanical Collection |
|
+18.1% |
| Exclusive / Gift with Purchase |
|
+18.0% |
| Ninjago / Crystalized |
|
+18.0% |
| Minions / Despicable Me 4 |
|
+17.8% |
| Icons / Adidas |
|
+17.5% |
| Promotional / LEGO Brand Stores |
|
+17.5% |
| Speed Champions / Mercedes |
|
+17.4% |
| Promotional / Minifigure |
|
+17.4% |
| Star Wars / Mechs |
|
+17.4% |
| Icons / Licensed |
|
+17.2% |
| BrickHeadz / Minecraft |
|
+17.2% |
| Classic / Creative |
|
+17.0% |
| Disney / Disney Parks |
|
+16.8% |
| Marvel Super Heroes / Spider-Man No Way Home |
|
+16.6% |
| Icons / Botanical Collection |
|
+16.5% |
| Ninjago / Dragons Rising Season 3 |
|
+16.5% |
| Super Mario / Miscellaneous |
|
+16.4% |
| Ninjago / Airjitzu |
|
+16.4% |
| Seasonal / Birthday |
|
+16.4% |
| Teenage Mutant Ninja Turtles / Promotional |
|
+16.3% |
| Disney / Tangled |
|
+16.3% |
| Minifigure Series / Series 26 Space |
|
+16.2% |
| Minifigure Series / Marvel Studios |
|
+16.1% |
| Icons / Space |
|
+16.1% |
| Ninjago / Rising Dragon Strike |
|
+16.1% |
| Promotional / Year of the Dog |
|
+15.9% |
| Jurassic World / Jurassic Park |
|
+15.9% |
| Ideas / NASA |
|
+15.9% |
| Star Wars / Helmet Collection |
|
+15.9% |
| The Lord of the Rings / The Two Towers |
|
+15.8% |
| Minifigure Series / The Muppets |
|
+15.8% |
| Star Wars / Promotional |
|
+15.8% |
| Minifigure Series / Marvel Studios Series 2 |
|
+15.8% |
| Promotional / Target |
|
+15.7% |
| Marvel Super Heroes / Promotional |
|
+15.7% |
| Sonic the Hedgehog / Modern Games |
|
+15.7% |
| BrickHeadz / Disney |
|
+15.6% |
| Super Mario / Character Pack Series 6 |
|
+15.5% |
| Bionicle / Unity |
|
+15.4% |
| Promotional / LEGO Brand Store Opening Set |
|
+15.4% |
| Promotional / Easter |
|
+15.4% |
| The Hobbit / The Battle of the Five Armies |
|
+15.4% |
| DC Comics Super Heroes / Batman 1989 |
|
+15.2% |
| City / Soapbox Racing |
|
+15.2% |
| Marvel Super Heroes / X-Men |
|
+15.2% |
| Speed Champions / Chevrolet |
|
+15.2% |
| Vidiyo / Bandmates Series 2 |
|
+15.2% |
| Speed Champions / Lamborghini |
|
+15.1% |
| DC Comics Super Heroes / Value Packs |
|
+15.1% |
| BrickHeadz / Marvel Super Heroes |
|
+15.1% |
| Seasonal / Chinese New Year |
|
+14.9% |
| Minifigure Series / Series 25 |
|
+14.8% |
| BrickLink / Designer Program Series 2 |
|
+14.8% |