The following is a list of the top performing LEGO themes / subthemes by average annual growth rate (CAGR).
Annual growth
Marvel Super Heroes / Promotional
36.87%
Promotional / Year of the Dog
34.85%
BrickHeadz / The LEGO Movie 2 The Second Part
34.63%
Exclusive / BrickLink AFOL Designer Set
34.54%
Exclusive / LEGO Inside Tour Exclusive
34.07%
BrickHeadz / Wizarding World
32.92%
Duplo / Spider-Man
30.78%
Classic / 60th Anniversary Limited Edition
30.14%
Creator Expert / Modular Buildings
29.49%
Promotional / Cities of Wonders
29.40%
Architecture / Skylines
28.46%
Marvel Super Heroes / Black Panther
27.37%
Speed Champions / Ford
27.31%
Duplo / Cars 3
26.68%
Minecraft / Bigfigs Series 1
26.36%
BrickHeadz / Miscellaneous
26.35%
Speed Champions / Porsche
26.27%
Minifigure Series / DC Super Heroes
26.22%
Bionicle / Unity
26.11%
BrickHeadz / Marvel Super Heroes
25.76%
Minifigure Series / Series 19
25.12%
BrickHeadz / Disney
24.95%
Nexo Knights / Battle Suits
24.93%
Jurassic World / Fallen Kingdom
24.91%
Promotional / LEGO House
24.89%
Disney / Frozen II
24.73%
The Lego Movie 2 The Second Part / Promotional
24.69%
Disney / Miscellaneous
24.63%
Creator Expert / Vehicles
24.50%
Speed Champions / Mercedes
24.46%
Minecraft / Minifig-scale
24.29%
Seasonal / Chinese Traditional Festivals
23.93%
Bionicle / Companions
23.53%
Marvel Super Heroes / Avengers Infinity War
23.33%
Super Mario / Character Pack Series 1
23.31%
Creator Expert / Winter Village
23.31%
Ninjago / Sons of Garmadon
23.28%
Star Wars / Rogue One
23.25%
BrickHeadz / DC Comics Super Heroes
23.17%
Jurassic World / Legend of Isla Nublar
23.16%
BrickHeadz / Star Wars
23.01%
Speed Champions / Ferrari
22.81%
Creator Expert / Fairground
22.77%
Bionicle / Reboot Villains
22.30%
Duplo / Doc McStuffins
22.23%
Promotional / Minifigure
22.08%
Promotional / LEGO Brand Stores
21.85%
Bionicle / Toa
21.41%
Star Wars / Battlefront
21.33%
Seasonal / Chinese New Year
21.19%
Ninjago / The Hands of Time
21.06%
Ninjago / Free the Dragons
20.82%
Juniors / Cars 3
20.82%
Harry Potter / Promotional
20.54%
Architecture / Landmark Series
20.48%
Nexo Knights / Season 5
19.82%
Star Wars / Comic-Con
19.56%
The Lord of the Rings / The Return of the King
19.33%
Duplo / Disney Princess
19.31%
Ninjago / Spinjitzu Slam
19.25%
Ninjago / Spinjitzu Masters
18.91%
Promotional / 60 Year Classic Series
18.89%
Marvel Super Heroes / Avengers Endgame
18.87%
Star Wars / Promotional
18.83%
Marvel Super Heroes / Comic-Con
18.77%
HERO Factory / Value Packs
18.74%
Ninjago / Airjitzu
18.68%
Ninjago / Spinjitzu
18.64%
Disney / Cinderella
18.60%
Ideas / Licensed
18.54%
Marvel Super Heroes / Guardians of the Galaxy Vol 2
18.43%
Exclusive / Pick a Model
18.38%
BrickHeadz / Promotional
18.37%
Mixels / Series 9
18.09%
Duplo / Fire
18.00%
Star Wars / 4 Plus
17.95%
Juniors / Jurassic World Fallen Kingdom
17.94%
Star Wars / Legends
17.93%
Legends of Chima / Promotional
17.81%
Promotional / Miscellaneous
17.78%
Duplo / Construction
17.69%
Minifigure Series / Wizarding World
17.62%
Duplo / Sofia the First
17.57%
The Hobbit / The Battle of the Five Armies
17.45%
Minifigure Series / Team GB
17.27%
Marvel Super Heroes / Comics
17.25%
Dacta / Town
16.79%
Disney / The Little Mermaid
16.73%
Minifigure Series / Series 18
16.68%
Duplo / Primo
16.62%
Ninjago / Legacy
16.41%
  • Analysis

    This is an analysis of LEGO subthemes based on the average annual growth rate of the sets.
  • Themes Analysis
  • Subthemes Analysis
  • Years Analysis