| | Annual growth |
| BrickHeadz / The LEGO Movie 2 The Second Part |
|
35.96% |
| Exclusive / BrickLink AFOL Designer Set |
|
33.42% |
| The Lego Movie 2 The Second Part / Promotional |
|
32.38% |
| Architecture / Skylines |
|
32.03% |
| Disney Princess / Beauty and the Beast |
|
31.92% |
| BrickHeadz / Wizarding World |
|
30.57% |
| Harry Potter / Promotional |
|
29.62% |
| Bionicle / Companions |
|
29.50% |
| City / Magazine Gift |
|
29.02% |
| Promotional / Year of the Dog |
|
28.55% |
| Promotional / Cities of Wonders |
|
27.76% |
| Promotional / LEGO House |
|
27.57% |
| Marvel Super Heroes / Avengers Infinity War |
|
27.13% |
| Speed Champions / Ferrari |
|
26.83% |
| Bionicle / Unity |
|
26.75% |
| Bionicle / Toa |
|
26.22% |
| BrickHeadz / Marvel Super Heroes |
|
26.00% |
| Nexo Knights / Battle Suits |
|
25.86% |
| BrickHeadz / Miscellaneous |
|
25.80% |
| Duplo / Spider-Man |
|
25.62% |
| The LEGO Ninjago Movie / Promotional |
|
25.32% |
| Bionicle / Reboot Villains |
|
25.09% |
| The LEGO Batman Movie / Promotional |
|
24.92% |
| BrickHeadz / Disney |
|
24.91% |
| Exclusive / Pick a Model |
|
24.56% |
| Duplo / Construction |
|
24.45% |
| BrickHeadz / Star Wars |
|
24.42% |
| Speed Champions / Mercedes |
|
24.09% |
| Speed Champions / Porsche |
|
23.90% |
| Minifigure Series / Wizarding World |
|
23.55% |
| Speed Champions / Ford |
|
23.50% |
| Mixels / Series 9 |
|
23.16% |
| Nexo Knights / Magazine Gift |
|
22.89% |
| Minifigure Series / Series 19 |
|
22.70% |
| DC Comics Super Heroes / Magazine Gift |
|
22.70% |
| Promotional / Uniqlo |
|
22.59% |
| BrickHeadz / Promotional |
|
22.58% |
| Architecture / Landmark Series |
|
22.49% |
| Exclusive / LEGO Inside Tour Exclusive |
|
22.31% |
| Promotional / LEGO Brand Stores |
|
22.27% |
| The LEGO Batman Movie / Magazine Gift |
|
22.07% |
| Promotional / Miscellaneous |
|
21.65% |
| Seasonal / Chinese New Year |
|
21.52% |
| BrickHeadz / Seasonal |
|
21.40% |
| Star Wars / Magazine Gift |
|
21.40% |
| BrickHeadz / DC Comics Super Heroes |
|
21.37% |
| Dacta / Town |
|
21.33% |
| Ninjago / Spinjitzu Masters |
|
21.30% |
| Ninjago / The Hands of Time |
|
21.24% |
| Duplo / Cars 3 |
|
21.03% |
| Duplo / Disney Princess |
|
20.87% |
| Duplo / Doc McStuffins |
|
20.86% |
| Duplo / My Town |
|
20.49% |
| Ninjago / Airjitzu |
|
20.47% |
| Duplo / Disney Planes |
|
20.46% |
| Ninjago / Sons of Garmadon |
|
20.45% |
| Juniors / City |
|
20.37% |
| Promotional / Minifigure |
|
20.12% |
| Unikitty! / Collectibles Series 1 |
|
20.04% |
| HERO Factory / Value Packs |
|
20.02% |
| Star Wars / Solo |
|
20.01% |
| Minifigure Series / Team GB |
|
20.00% |
| Duplo / Sofia the First |
|
19.99% |
| Minecraft / Minifig-scale |
|
19.77% |
| Creator Expert / Winter Village |
|
19.62% |
| The LEGO Movie / Promotional |
|
19.42% |
| Duplo / Fire |
|
19.38% |
| Juniors / Super Heroes |
|
19.30% |
| Friends / Magazine Gift |
|
19.14% |
| Bionicle / Exclusive Masks |
|
19.12% |
| Legends of Chima / Legend Beasts |
|
19.10% |
| Promotional / 60 Year Classic Series |
|
19.01% |
| Disney / Miscellaneous |
|
18.84% |
| Ninjago / Magazine Gift |
|
18.77% |
| Legends of Chima / Promotional |
|
18.61% |
| Juniors / Fantasy |
|
18.57% |
| Mixels / Series 1 |
|
18.34% |
| Star Wars / Rogue One |
|
18.31% |
| Creator Expert / Fairground |
|
18.29% |
| Exclusive / LEGO Internal |
|
18.10% |
| Elves / Magazine Gift |
|
18.09% |
| Marvel Super Heroes / Age of Ultron |
|
18.02% |
| Juniors / Cars 3 |
|
17.98% |
| Jurassic World / Magazine Gift |
|
17.77% |
| Duplo / Forest Animals |
|
17.69% |
| Minifigure Series / DFB Series |
|
17.55% |