The following is a list of the top performing LEGO themes / subthemes by average annual growth rate (CAGR).
Release year:
Annual growth
BrickHeadz / The LEGO Movie 2 The Second Part
35.47%
Exclusive / BrickLink AFOL Designer Set
31.92%
BrickHeadz / Wizarding World
31.06%
Disney Princess / Beauty and the Beast
30.88%
Architecture / Skylines
29.44%
Duplo / Spider-Man
28.48%
Promotional / Year of the Dog
28.18%
Promotional / Cities of Wonders
27.87%
Duplo / Cars 3
26.85%
The Lego Movie 2 The Second Part / Promotional
26.82%
Speed Champions / Ford
26.71%
Bionicle / Companions
26.11%
Creator Expert / Modular Buildings
25.84%
Promotional / LEGO House
25.81%
Exclusive / Pick a Model
25.46%
BrickHeadz / Marvel Super Heroes
25.38%
Bionicle / Unity
25.32%
Nexo Knights / Battle Suits
25.07%
Harry Potter / Promotional
24.86%
Minifigure Series / Series 19
24.77%
Creator Expert / Winter Village
24.55%
BrickHeadz / Promotional
24.50%
Duplo / Doc McStuffins
24.12%
Promotional / Minifigure
23.69%
Ninjago / Legacy
23.39%
Ninjago / Spinjitzu
23.16%
Marvel Super Heroes / Avengers Infinity War
23.11%
Promotional / LEGO Brand Stores
22.92%
Ninjago / Sons of Garmadon
22.41%
Monster Fighters / Promotional
22.27%
Minifigure Series / Team GB
22.26%
BrickHeadz / Miscellaneous
22.07%
Seasonal / Chinese New Year
22.06%
Bionicle / Toa
22.01%
Minecraft / Minifig-scale
21.81%
Exclusive / LEGO Inside Tour Exclusive
21.67%
Speed Champions / Porsche
21.55%
Ninjago / The Hands of Time
21.53%
BrickHeadz / DC Comics Super Heroes
21.48%
Promotional / Uniqlo
21.37%
Dacta / Town
21.21%
Speed Champions / Ferrari
21.10%
HERO Factory / Value Packs
20.84%
Bionicle / Reboot Villains
20.63%
BrickHeadz / Star Wars
20.55%
Architecture / Landmark Series
20.52%
BrickHeadz / Disney
20.38%
Duplo / Sofia the First
19.86%
Juniors / Cars 3
19.62%
Ninjago / Free the Dragons
19.60%
Disney / The Little Mermaid
19.57%
Star Wars / Rogue One
19.48%
The LEGO Batman Movie / Promotional
19.31%
Duplo / Disney Princess
19.14%
Ninjago / Airjitzu
19.06%
Star Wars / Solo
18.65%
Star Wars / Comic-Con
18.46%
Ideas / Astronomy
18.43%
Creator Expert / Fairground
18.17%
Speed Champions / Mercedes
17.98%
Duplo / Construction
17.95%
Mixels / Series 9
17.92%
Duplo / Fire
17.72%
Star Wars / Promotional
17.67%
Marvel Super Heroes / Guardians of the Galaxy Vol 2
17.61%
Exclusive / LEGO Internal
17.59%
Minifigure Series / Wizarding World
17.54%
BrickHeadz / Seasonal
17.25%
Ideas / Licensed
17.08%
Marvel Super Heroes / Comic-Con
17.07%
Explore / Dora the Explorer
16.99%
Minecraft / Bigfigs Series 1
16.97%
Nexo Knights / Season 5
16.92%
Duplo / Dino
16.86%
Ninjago / Spinjitzu Masters
16.67%
Teenage Mutant Ninja Turtles / Promotional
16.56%
Promotional / Miscellaneous
16.46%
Duplo / Princess Castle
16.36%
Bionicle / Value Packs
16.23%
Disney / Cinderella
16.21%
Bionicle / Exclusive Masks
16.02%
The LEGO Movie / Promotional
15.97%
Legends of Chima / Promotional
15.95%
Games / Heroica
15.94%
Star Wars / Battlefront
15.77%
Marvel Super Heroes / Age of Ultron
15.71%
The Lord of the Rings / The Return of the King
15.63%
Juniors / City
15.60%
Spider-Man / Value Packs
15.39%
Mixels / Series 1
15.38%
  • Analysis

    This is an analysis of LEGO subthemes based on the average annual growth rate of the subtheme's sets.
  • Themes Analysis
  • Subthemes Analysis
  • Years Analysis
Dig in! Click on a subtheme's row to the left and dig in for deeper analysis.