| | Annual growth |
| BrickHeadz / The LEGO Movie 2 The Second Part |
|
35.49% |
| Architecture / Skylines |
|
33.74% |
| Exclusive / BrickLink AFOL Designer Set |
|
33.38% |
| Disney Princess / Beauty and the Beast |
|
30.92% |
| BrickHeadz / Wizarding World |
|
29.84% |
| Bionicle / Companions |
|
29.41% |
| Creator Expert / Modular Buildings |
|
28.63% |
| Promotional / Year of the Dog |
|
28.26% |
| Promotional / Cities of Wonders |
|
27.93% |
| Promotional / LEGO House |
|
27.88% |
| Speed Champions / Ford |
|
27.11% |
| Harry Potter / Promotional |
|
26.98% |
| Duplo / Spider-Man |
|
26.79% |
| The Lego Movie 2 The Second Part / Promotional |
|
26.68% |
| Exclusive / Pick a Model |
|
26.47% |
| Marvel Super Heroes / Black Panther |
|
25.75% |
| Bionicle / Unity |
|
25.73% |
| Nexo Knights / Battle Suits |
|
24.83% |
| Minifigure Series / Series 19 |
|
24.55% |
| Duplo / Doc McStuffins |
|
24.13% |
| Promotional / LEGO Brand Stores |
|
24.12% |
| Ninjago / Spinjitzu |
|
24.03% |
| BrickHeadz / Marvel Super Heroes |
|
23.91% |
| Creator Expert / Winter Village |
|
23.78% |
| Speed Champions / Mercedes |
|
23.53% |
| Duplo / Cars 3 |
|
23.24% |
| Bionicle / Toa |
|
23.23% |
| Bionicle / Reboot Villains |
|
23.18% |
| BrickHeadz / Disney |
|
22.69% |
| BrickHeadz / Miscellaneous |
|
22.68% |
| Speed Champions / Porsche |
|
22.65% |
| Speed Champions / Ferrari |
|
22.29% |
| Promotional / Uniqlo |
|
22.26% |
| Exclusive / LEGO Inside Tour Exclusive |
|
22.15% |
| Ninjago / Sons of Garmadon |
|
21.85% |
| Seasonal / Chinese New Year |
|
21.65% |
| BrickHeadz / DC Comics Super Heroes |
|
21.39% |
| Minifigure Series / Team GB |
|
21.25% |
| Dacta / Town |
|
21.17% |
| Ninjago / Legacy |
|
21.09% |
| Ninjago / The Hands of Time |
|
21.01% |
| BrickHeadz / Promotional |
|
20.98% |
| HERO Factory / Value Packs |
|
20.70% |
| Duplo / Sofia the First |
|
20.66% |
| Minecraft / Minifig-scale |
|
20.49% |
| BrickHeadz / Star Wars |
|
20.46% |
| Duplo / Disney Princess |
|
20.38% |
| Promotional / Minifigure |
|
20.30% |
| Juniors / City |
|
19.95% |
| Ninjago / Airjitzu |
|
19.74% |
| Creator Expert / Fairground |
|
19.73% |
| Star Wars / Battlefront |
|
19.61% |
| Architecture / Landmark Series |
|
19.55% |
| Star Wars / Rogue One |
|
19.52% |
| The LEGO Batman Movie / Promotional |
|
19.41% |
| Minecraft / Bigfigs Series 1 |
|
19.32% |
| Nexo Knights / Season 5 |
|
19.15% |
| Mixels / Series 9 |
|
19.14% |
| Juniors / Cars 3 |
|
18.80% |
| Friends / Pop Star |
|
18.43% |
| Marvel Super Heroes / Avengers Infinity War |
|
18.28% |
| Promotional / Miscellaneous |
|
18.21% |
| Ninjago / Free the Dragons |
|
18.15% |
| Exclusive / Employee Gift |
|
18.02% |
| Star Wars / Comic-Con |
|
18.01% |
| Minifigure Series / Wizarding World |
|
17.91% |
| Marvel Super Heroes / Comic-Con |
|
17.67% |
| Marvel Super Heroes / Guardians of the Galaxy Vol 2 |
|
17.63% |
| The LEGO Movie / Promotional |
|
17.55% |
| Ideas / Licensed |
|
17.39% |
| Duplo / Construction |
|
17.24% |
| Jurassic World / Fallen Kingdom |
|
17.24% |
| Friends / Vet |
|
17.16% |
| Star Wars / Solo |
|
17.04% |
| Explore / Dora the Explorer |
|
16.92% |
| Bionicle / Exclusive Masks |
|
16.91% |
| Star Wars / Promotional |
|
16.69% |
| Disney Princess / Tangled |
|
16.63% |
| Minifigure Series / DFB Series |
|
16.51% |
| Mixels / Series 1 |
|
16.41% |
| Legends of Chima / Promotional |
|
16.37% |
| Duplo / Princess Castle |
|
16.35% |
| Juniors / Friends |
|
16.26% |
| Legends of Chima / Legend Beasts |
|
16.26% |
| Marvel Super Heroes / Age of Ultron |
|
16.23% |
| Bionicle / Value Packs |
|
16.13% |
| Duplo / Mickey Mouse Clubhouse |
|
16.12% |
| Duplo / Disney Planes |
|
16.10% |
| Ninjago / Possession |
|
16.08% |