The following is a list of the top performing LEGO themes / subthemes by average annual growth rate (CAGR).
Release year:
Annual growth
BrickHeadz / The LEGO Movie 2 The Second Part
35.96%
Exclusive / BrickLink AFOL Designer Set
33.42%
The Lego Movie 2 The Second Part / Promotional
32.38%
Architecture / Skylines
32.03%
Disney Princess / Beauty and the Beast
31.92%
BrickHeadz / Wizarding World
30.57%
Harry Potter / Promotional
29.62%
Bionicle / Companions
29.50%
City / Magazine Gift
29.02%
Promotional / Year of the Dog
28.55%
Promotional / Cities of Wonders
27.76%
Promotional / LEGO House
27.57%
Marvel Super Heroes / Avengers Infinity War
27.13%
Speed Champions / Ferrari
26.83%
Bionicle / Unity
26.75%
Bionicle / Toa
26.22%
BrickHeadz / Marvel Super Heroes
26.00%
Nexo Knights / Battle Suits
25.86%
BrickHeadz / Miscellaneous
25.80%
Duplo / Spider-Man
25.62%
The LEGO Ninjago Movie / Promotional
25.32%
Bionicle / Reboot Villains
25.09%
The LEGO Batman Movie / Promotional
24.92%
BrickHeadz / Disney
24.91%
Exclusive / Pick a Model
24.56%
Duplo / Construction
24.45%
BrickHeadz / Star Wars
24.42%
Speed Champions / Mercedes
24.09%
Speed Champions / Porsche
23.90%
Minifigure Series / Wizarding World
23.55%
Speed Champions / Ford
23.50%
Mixels / Series 9
23.16%
Nexo Knights / Magazine Gift
22.89%
Minifigure Series / Series 19
22.70%
DC Comics Super Heroes / Magazine Gift
22.70%
Promotional / Uniqlo
22.59%
BrickHeadz / Promotional
22.58%
Architecture / Landmark Series
22.49%
Exclusive / LEGO Inside Tour Exclusive
22.31%
Promotional / LEGO Brand Stores
22.27%
The LEGO Batman Movie / Magazine Gift
22.07%
Promotional / Miscellaneous
21.65%
Seasonal / Chinese New Year
21.52%
BrickHeadz / Seasonal
21.40%
Star Wars / Magazine Gift
21.40%
BrickHeadz / DC Comics Super Heroes
21.37%
Dacta / Town
21.33%
Ninjago / Spinjitzu Masters
21.30%
Ninjago / The Hands of Time
21.24%
Duplo / Cars 3
21.03%
Duplo / Disney Princess
20.87%
Duplo / Doc McStuffins
20.86%
Duplo / My Town
20.49%
Ninjago / Airjitzu
20.47%
Duplo / Disney Planes
20.46%
Ninjago / Sons of Garmadon
20.45%
Juniors / City
20.37%
Promotional / Minifigure
20.12%
Unikitty! / Collectibles Series 1
20.04%
HERO Factory / Value Packs
20.02%
Star Wars / Solo
20.01%
Minifigure Series / Team GB
20.00%
Duplo / Sofia the First
19.99%
Minecraft / Minifig-scale
19.77%
Creator Expert / Winter Village
19.62%
The LEGO Movie / Promotional
19.42%
Duplo / Fire
19.38%
Juniors / Super Heroes
19.30%
Friends / Magazine Gift
19.14%
Bionicle / Exclusive Masks
19.12%
Legends of Chima / Legend Beasts
19.10%
Promotional / 60 Year Classic Series
19.01%
Disney / Miscellaneous
18.84%
Ninjago / Magazine Gift
18.77%
Legends of Chima / Promotional
18.61%
Juniors / Fantasy
18.57%
Mixels / Series 1
18.34%
Star Wars / Rogue One
18.31%
Creator Expert / Fairground
18.29%
Exclusive / LEGO Internal
18.10%
Elves / Magazine Gift
18.09%
Marvel Super Heroes / Age of Ultron
18.02%
Juniors / Cars 3
17.98%
Jurassic World / Magazine Gift
17.77%
Duplo / Forest Animals
17.69%
Minifigure Series / DFB Series
17.55%
  • Analysis

    This is an analysis of LEGO subthemes based on the average annual growth rate of the subtheme's sets.
  • Themes Analysis
  • Subthemes Analysis
  • Year Analysis
Dig in! Click on a subtheme's row to the left and dig in for deeper analysis.