The following is a list of the top performing LEGO themes / subthemes by average annual growth rate (CAGR).
Annual growth
Marvel Super Heroes / Promotional
36.27%
BrickHeadz / The LEGO Movie 2 The Second Part
34.63%
Exclusive / BrickLink AFOL Designer Set
34.47%
Exclusive / LEGO Inside Tour Exclusive
34.15%
Promotional / Year of the Dog
33.70%
Exclusive / Employee Gift
33.49%
Duplo / Cars 3
30.99%
Classic / 60th Anniversary Limited Edition
29.08%
Promotional / Cities of Wonders
29.00%
Duplo / Spider-Man
28.79%
Marvel Super Heroes / Black Panther
28.57%
BrickHeadz / Wizarding World
28.32%
Speed Champions / Ford
28.05%
Architecture / Skylines
27.99%
Minifigure Series / Series 19
27.70%
Minifigure Series / DC Super Heroes
26.98%
Creator Expert / Modular Buildings
26.98%
BrickHeadz / Marvel Super Heroes
26.36%
Jurassic World / Fallen Kingdom
25.71%
Speed Champions / Porsche
25.54%
Minecraft / Bigfigs Series 1
25.54%
Disney / Frozen II
25.07%
BrickHeadz / Miscellaneous
24.92%
Ninjago / Sons of Garmadon
24.78%
Creator Expert / Vehicles
24.57%
Minecraft / Minifig-scale
24.11%
BrickHeadz / Star Wars
23.89%
Promotional / LEGO House
23.66%
The Lego Movie 2 The Second Part / Promotional
23.48%
Ninjago / Free the Dragons
23.37%
Nexo Knights / Battle Suits
23.18%
Creator Expert / Fairground
23.06%
BrickHeadz / DC Comics Super Heroes
22.93%
Star Wars / Rogue One
22.88%
Marvel Super Heroes / Avengers Infinity War
22.78%
Speed Champions / Ferrari
22.51%
BrickHeadz / Disney
22.50%
Seasonal / Chinese Traditional Festivals
22.42%
Bionicle / Unity
22.38%
Creator Expert / Winter Village
22.31%
Bionicle / Companions
22.25%
Speed Champions / Mercedes
22.08%
Promotional / Minifigure
21.85%
Ninjago / Arcade Pod
21.36%
Jurassic World / Legend of Isla Nublar
21.21%
Ninjago / Spinjitzu
21.13%
Star Wars / Battlefront
20.97%
Ninjago / The Hands of Time
20.87%
Juniors / Cars 3
20.86%
Bionicle / Reboot Villains
20.82%
Bionicle / Toa
20.75%
Seasonal / Chinese New Year
20.57%
Super Mario / Character Pack Series 1
20.49%
Ninjago / Legacy
20.31%
Promotional / LEGO Brand Stores
20.31%
Star Wars / 4 Plus
20.15%
Harry Potter / Promotional
19.94%
Star Wars / Promotional
19.91%
The Lord of the Rings / The Return of the King
19.87%
Ninjago / Spinjitzu Slam
19.78%
Disney / Moana
19.67%
Architecture / Landmark Series
19.65%
Marvel Super Heroes / Comic-Con
19.63%
Disney / Cinderella
19.59%
Marvel Super Heroes / Guardians of the Galaxy Vol 2
19.30%
HERO Factory / Value Packs
18.88%
Nexo Knights / Season 5
18.73%
Exclusive / Pick a Model
18.71%
The Hobbit / The Battle of the Five Armies
18.70%
Disney / Miscellaneous
18.69%
Star Wars / Comic-Con
18.60%
Duplo / Fire
18.32%
Star Wars / Legends
18.11%
Duplo / Construction
18.03%
Ninjago / Airjitzu
17.91%
Duplo / Doc McStuffins
17.84%
Promotional / 60 Year Classic Series
17.80%
BrickHeadz / Promotional
17.70%
Minifigure Series / Disney Series 2
17.69%
Ideas / Licensed
17.64%
Duplo / Disney Princess
17.53%
Minifigure Series / Series 18
17.50%
Legends of Chima / Promotional
17.41%
Minifigure Series / Wizarding World
17.34%
Mixels / Series 9
17.30%
Minifigure Series / Team GB
17.10%
Promotional / Miscellaneous
17.03%
The Lord of the Rings / The Two Towers
16.77%
Teenage Mutant Ninja Turtles / Promotional
16.75%
Duplo / Primo
16.74%
Juniors / Jurassic World Fallen Kingdom
16.70%
Dacta / Town
16.66%
Star Wars / The Old Republic
16.54%
Promotional / Pick a Brick
16.53%
Ideas / Astronomy
16.52%
  • Analysis

    This is an analysis of LEGO subthemes based on the average annual growth rate of the sets.
  • Themes Analysis
  • Subthemes Analysis
  • Years Analysis