| | Annual growth |
| Ideas / Promotional |
|
33.95% |
| Exclusive / LEGO Inside Tour Exclusive |
|
31.55% |
| Exclusive / Employee Gift |
|
30.40% |
| BrickHeadz / Minecraft |
|
30.13% |
| Icons / Adidas |
|
28.75% |
| Promotional / VIP Reward |
|
28.04% |
| Ninjago / Arcade Pod |
|
26.13% |
| Icons / Space |
|
26.10% |
| Minifigure Series / Disney 100 |
|
25.89% |
| Vidiyo / Bandmates Series 2 |
|
25.88% |
| Promotional / Insiders Reward |
|
25.63% |
| Promotional / Houses of the World |
|
25.33% |
| Minifigure Series / Series 24 |
|
24.62% |
| BrickHeadz / The LEGO Movie 2 The Second Part |
|
24.44% |
| Minifigure Series / Marvel Studios Series 2 |
|
24.02% |
| Exclusive / LEGO Internal |
|
23.58% |
| Star Wars / Helmet Collection |
|
23.04% |
| DREAMZzz / Promotional |
|
22.38% |
| Minifigure Series / The Muppets |
|
21.23% |
| BrickHeadz / Miscellaneous |
|
21.21% |
| Icons / Promotional |
|
21.10% |
| Promotional / LEGO Brand Stores |
|
21.03% |
| BrickLink / Designer Program Series 1 |
|
20.56% |
| BrickLink / AFOL Designer Set |
|
20.45% |
| Minifigure Series / Series 23 |
|
20.33% |
| Education / FIRST LEGO League Jr |
|
19.57% |
| Minifigure Series / Marvel Studios |
|
19.54% |
| Disney Princess / Beauty and the Beast |
|
19.53% |
| Speed Champions / Audi |
|
19.46% |
| Harry Potter / Characters Sculptures |
|
19.45% |
| BrickLink / Designer Program |
|
19.41% |
| Super Mario / Character Pack Series 4 |
|
18.58% |
| BrickHeadz / Wizarding World |
|
18.53% |
| Super Mario / Power-Up Pack |
|
18.53% |
| Promotional / Year of the Dog |
|
18.45% |
| Speed Champions / Mercedes |
|
18.08% |
| Promotional / Minifigure |
|
17.83% |
| Star Wars / Comic-Con |
|
17.80% |
| Education / SPIKE Prime |
|
17.69% |
| Marvel Super Heroes / X-Men |
|
17.60% |
| Promotional / Miscellaneous |
|
17.50% |
| Disney / Moana |
|
17.43% |
| Minifigure Series / Series 22 |
|
17.26% |
| Architecture / Skylines |
|
16.69% |
| BrickHeadz / Star Wars |
|
16.56% |
| Seasonal / Chinese New Year |
|
16.50% |
| World City / Police and Rescue |
|
16.42% |
| Marvel Super Heroes / Comic-Con |
|
16.41% |
| Promotional / Cities of Wonders |
|
16.41% |
| Dots / Extra Dots |
|
16.28% |
| Ninjago / Core |
|
16.24% |
| Speed Champions / McLaren |
|
16.16% |
| Star Wars / The Old Republic |
|
16.14% |
| Teenage Mutant Ninja Turtles / Promotional |
|
16.14% |
| Monkie Kid / Season 3 |
|
16.11% |
| Castle / Accessories |
|
16.02% |
| BrickHeadz / Disney |
|
15.95% |
| Ideas / NASA |
|
15.87% |
| Marvel Super Heroes / Promotional |
|
15.69% |
| Vidiyo / Bandmates Series 1 |
|
15.65% |
| Bionicle / Exclusive Masks |
|
15.63% |
| Super Mario / Character Pack Series 5 |
|
15.62% |
| DC Comics Super Heroes / The Batman |
|
15.58% |
| Speed Champions / Porsche |
|
15.43% |
| BrickHeadz / Marvel Super Heroes |
|
15.39% |
| Speed Champions / Ford |
|
15.39% |
| Ninjago / Crystalized |
|
15.38% |
| Promotional / LEGO Brand Store Opening Set |
|
15.33% |
| Promotional / LEGO House |
|
15.29% |
| Bionicle / Unity |
|
15.10% |
| Bionicle / Reboot Villains |
|
14.88% |
| Ninjago / Spinjitzu |
|
14.78% |
| The Hobbit / The Battle of the Five Armies |
|
14.67% |
| Bionicle / Toa |
|
14.62% |
| Ninjago / Spinjitzu Masters |
|
14.53% |
| Speed Champions / Chevrolet |
|
14.50% |
| Ninjago / The Hands of Time |
|
14.43% |
| Bionicle / Companions |
|
14.34% |
| Star Wars / Battlefront |
|
14.33% |
| Star Wars / Promotional |
|
14.25% |
| Harry Potter / Promotional |
|
14.19% |
| Super Mario / Character Pack Series 6 |
|
14.12% |
| Ninjago / Secrets of the Forbidden Spinjitzu |
|
14.07% |
| Marvel Super Heroes / Spider-Man |
|
14.03% |
| BrickHeadz / Pets |
|
14.00% |
| BrickHeadz / Promotional |
|
13.94% |
| Star Wars / Episode II |
|
13.87% |
| Star Wars / Rebels |
|
13.83% |
| Star Wars / Legends |
|
13.70% |
| HERO Factory / Value Packs |
|
13.69% |