The following is a list of the top performing LEGO themes / subthemes by average annual growth rate (CAGR).
Annual growth
Promotional / Houses of the World
33.20%
Exclusive / LEGO Inside Tour Exclusive
31.54%
Promotional / VIP Reward
29.96%
Exclusive / Employee Gift
29.21%
Icons / Adidas
29.14%
Vidiyo / Bandmates Series 2
26.76%
Ideas / Promotional
26.23%
BrickHeadz / The LEGO Movie 2 The Second Part
26.19%
Exclusive / LEGO Internal
25.65%
Super Mario / Character Pack Series 4
25.61%
Ninjago / Arcade Pod
24.94%
Minifigure Series / Disney 100
24.91%
Speed Champions / Audi
24.62%
Minifigure Series / Series 23
24.37%
Minifigure Series / The Muppets
24.13%
Star Wars / Helmet Collection
23.27%
DREAMZzz / Promotional
22.38%
BrickLink / Designer Program
22.21%
Icons / Promotional
22.01%
Minifigure Series / Series 24
21.43%
BrickLink / AFOL Designer Set
20.95%
Icons / Space
19.97%
Harry Potter / Value Packs
19.81%
Teenage Mutant Ninja Turtles / Promotional
19.80%
Seasonal / Chinese New Year
19.43%
Minifigure Series / Marvel Studios
19.32%
Promotional / Minifigure
18.78%
Promotional / Year of the Dog
18.77%
Education / FIRST LEGO League Jr
18.57%
Architecture / Skylines
18.28%
Star Wars / Promotional
18.23%
Disney Princess / Beauty and the Beast
18.17%
Star Wars / Comic-Con
17.98%
Promotional / LEGO brand stores
17.90%
Ninjago / Spinjitzu
17.89%
Marvel Super Heroes / Comic-Con
17.75%
BrickHeadz / Wizarding World
17.52%
Bionicle / Exclusive Masks
17.31%
Education / SPIKE Prime
17.24%
Promotional / Miscellaneous
16.94%
Star Wars / The Old Republic
16.70%
Speed Champions / McLaren
16.63%
Disney / Moana
16.54%
Minifigure Series / DC Super Heroes
16.25%
Promotional / Cities of Wonders
16.21%
Castle / Accessories
16.19%
Bionicle / Unity
16.18%
BrickHeadz / Marvel Super Heroes
16.15%
Marvel Super Heroes / X-Men
16.12%
BrickHeadz / Miscellaneous
16.09%
Minifigure Series / Series 22
16.06%
Ninjago / Spinjitzu Masters
16.05%
BrickHeadz / Star Wars
15.95%
Minecraft / Bigfigs Series 1
15.95%
Super Mario / Character Pack Series 5
15.90%
Speed Champions / Ford
15.62%
Super Mario / Character Pack Series 1
15.55%
Harry Potter / Characters Sculptures
15.50%
Marvel Super Heroes / Spider-Man Far From Home
15.49%
BrickHeadz / Promotional
15.47%
Dots / Extra Dots
15.45%
Speed Champions / Porsche
15.42%
Duplo / Dino
15.38%
Super Mario / Power-Up Pack
15.38%
Super Mario / Character Pack Series 3
15.37%
Star Wars / Rebels
15.35%
The Lord of the Rings / The Return of the King
15.35%
Bionicle / Reboot Villains
15.26%
Bionicle / Toa
15.20%
BrickHeadz / Pets
15.15%
Bionicle / Companions
14.89%
Star Wars / Battlefront
14.86%
Ninjago / The Hands of Time
14.82%
Marvel Super Heroes / Promotional
14.78%
Star Wars / Episode II
14.78%
DC Comics Super Heroes / Comic-Con
14.77%
Marvel Super Heroes / Spider-Man
14.74%
Disney / Frozen II
14.67%
Star Wars / The Mandalorian
14.62%
BrickHeadz / DC Comics Super Heroes
14.55%
DC Comics Super Heroes / Classic Batman TV Series
14.54%
Harry Potter / Promotional
14.52%
Education / FIRST LEGO League
14.51%
Promotional / LEGO House
14.28%
Creator / Promotional
14.14%
Dots / Bag Tag
14.07%
Star Wars / Legends
14.03%
Nexo Knights / Battle Suits
14.00%
Star Wars / Episode III
13.93%
Duplo / Cars 3
13.91%