| | Annual growth |
| Vidiyo / Bandmates Series 2 |
|
36.17% |
| Exclusive / LEGO Inside Tour Exclusive |
|
33.42% |
| Bricklink / Designer Program |
|
33.33% |
| Marvel Super Heroes / Promotional |
|
33.08% |
| BrickHeadz / The LEGO Movie 2 The Second Part |
|
31.77% |
| Exclusive / Employee Gift |
|
30.16% |
| Minifigure Series / Looney Tunes |
|
29.27% |
| Minifigure Series / Marvel Studios |
|
28.30% |
| Icons / Adidas |
|
27.53% |
| Vidiyo / Bandmates Series 1 |
|
26.16% |
| Ideas / Promotional |
|
24.23% |
| Ninjago / Arcade Pod |
|
24.21% |
| Architecture / Skylines |
|
24.01% |
| Education / FIRST LEGO League |
|
23.27% |
| BrickHeadz / Miscellaneous |
|
22.74% |
| Exclusive / LEGO Internal |
|
22.33% |
| Minifigure Series / The Muppets |
|
22.18% |
| Promotional / LEGO House |
|
22.00% |
| Teenage Mutant Ninja Turtles / Promotional |
|
21.97% |
| Super Mario / Character Pack Series 3 |
|
21.66% |
| BrickLink / AFOL Designer Set |
|
21.45% |
| Marvel Super Heroes / Comic-Con |
|
21.44% |
| Speed Champions / Audi |
|
21.44% |
| BrickHeadz / Wizarding World |
|
21.29% |
| Super Mario / Expansion Set |
|
21.25% |
| Star Wars / Promotional |
|
21.23% |
| Minecraft / Bigfigs Series 1 |
|
20.89% |
| Minifigure Series / Series 21 |
|
20.72% |
| Super Mario / Character Pack Series 1 |
|
20.64% |
| BrickHeadz / Marvel Super Heroes |
|
20.62% |
| Star Wars / Helmet Collection |
|
20.61% |
| Ninjago / Spinjitzu |
|
20.48% |
| Promotional / LEGO Brand Stores |
|
20.35% |
| Minifigure Series / Series 22 |
|
20.24% |
| Super Mario / Character Pack Series 5 |
|
19.89% |
| Promotional / Year of the Dog |
|
19.88% |
| Marvel Super Heroes / Black Panther |
|
19.80% |
| BrickHeadz / Star Wars |
|
19.59% |
| Harry Potter / General |
|
19.21% |
| Icons / Modular Buildings |
|
19.06% |
| Star Wars / Comic-Con |
|
19.04% |
| Bionicle / Unity |
|
18.83% |
| Disney / Moana |
|
18.66% |
| Duplo / Cars 3 |
|
18.43% |
| BrickHeadz / DC Comics Super Heroes |
|
18.28% |
| Bionicle / Reboot Villains |
|
18.25% |
| BrickHeadz / Disney |
|
18.20% |
| Marvel Super Heroes / Spider-Man |
|
18.19% |
| Speed Champions / Ford |
|
18.09% |
| Speed Champions / Mercedes |
|
18.06% |
| Minifigure Series / DC Super Heroes |
|
18.01% |
| Promotional / Miscellaneous |
|
17.78% |
| The Hobbit / The Battle of the Five Armies |
|
17.70% |
| Star Wars / Battlefront |
|
17.44% |
| The Lord of the Rings / The Return of the King |
|
17.42% |
| Star Wars / The Old Republic |
|
17.34% |
| Disney / Frozen II |
|
17.31% |
| Dots / Accessories |
|
17.23% |
| Ninjago / Secrets of the Forbidden Spinjitzu |
|
17.16% |
| Ninjago / The Hands of Time |
|
17.11% |
| Minifigure Series / Series 23 |
|
16.98% |
| Bionicle / Companions |
|
16.98% |
| Disney Princess / Beauty and the Beast |
|
16.84% |
| Minifigure Series / Series 20 |
|
16.83% |
| Speed Champions / Chevrolet |
|
16.81% |
| Nexo Knights / Battle Suits |
|
16.70% |
| Bionicle / Toa |
|
16.70% |
| BrickHeadz / Promotional |
|
16.67% |
| Speed Champions / Porsche |
|
16.61% |
| Marvel Super Heroes / Spider-Man Far From Home |
|
16.42% |
| Marvel Super Heroes / X-Men |
|
16.41% |
| Promotional / 60 Year Classic Series |
|
16.26% |
| Seasonal / Chinese New Year |
|
16.17% |
| Promotional / Minifigure |
|
16.16% |
| Star Wars / Rogue One |
|
16.14% |
| Classic / 60th Anniversary Limited Edition |
|
16.11% |
| Star Wars / Rebels |
|
16.07% |
| Promotional / LEGO Brand Store Opening Set |
|
15.98% |
| Star Wars / Legends |
|
15.79% |
| Education / SPIKE Prime |
|
15.72% |
| Ninjago / Spinjitzu Masters |
|
15.69% |
| Minecraft / Minifig-scale |
|
15.66% |
| Harry Potter / Promotional |
|
15.62% |
| Minifigure Series / Team GB |
|
15.58% |
| Marvel Super Heroes / Avengers Infinity War |
|
15.55% |
| Ninjago / Hunted |
|
15.54% |
| Nexo Knights / Season 4 |
|
15.48% |
| BrickHeadz / Ninjago |
|
15.47% |
| Nexo Knights / Season 5 |
|
15.46% |
| DC Comics Super Heroes / Batman 1989 |
|
15.41% |
| The Lord of the Rings / The Fellowship of the Ring |
|
15.41% |
| Super Mario / Character Pack Series 2 |
|
15.38% |