| | Annual growth |
| BrickHeadz / The LEGO Movie 2 The Second Part |
|
34.40% |
| Exclusive / LEGO Inside Tour Exclusive |
|
33.19% |
| Exclusive / Employee Gift |
|
32.49% |
| Super Mario / Character Pack Series 1 |
|
32.36% |
| Marvel Super Heroes / Promotional |
|
32.10% |
| BrickHeadz / Wizarding World |
|
30.94% |
| BrickLink / Designer Program |
|
30.44% |
| Speed Champions / Ford |
|
30.12% |
| Promotional / Year of the Dog |
|
29.22% |
| Promotional / Cities of Wonders |
|
28.70% |
| Architecture / Skylines |
|
28.41% |
| Creator Expert / Modular Buildings |
|
28.23% |
| Promotional / LEGO House |
|
25.82% |
| Ninjago / Free the Dragons |
|
25.74% |
| Disney / Frozen II |
|
25.69% |
| Duplo / Cars 3 |
|
25.34% |
| Duplo / Spider-Man |
|
25.28% |
| Education / FIRST LEGO League |
|
25.22% |
| Super Mario / Character Pack Series 2 |
|
24.92% |
| Creator Expert / Winter Village |
|
24.54% |
| Harry Potter / Promotional |
|
24.48% |
| BrickHeadz / Ninjago |
|
24.30% |
| Minecraft / Bigfigs Series 1 |
|
24.23% |
| BrickHeadz / Marvel Super Heroes |
|
24.06% |
| Classic / 60th Anniversary Limited Edition |
|
23.85% |
| Speed Champions / Chevrolet |
|
23.77% |
| Speed Champions / Porsche |
|
23.74% |
| Minifigure Series / DC Super Heroes |
|
23.73% |
| Jurassic World / Legend of Isla Nublar |
|
23.45% |
| Star Wars / Promotional |
|
23.12% |
| Jurassic World / Fallen Kingdom |
|
23.11% |
| Minifigure Series / Series 20 |
|
22.97% |
| BrickHeadz / Star Wars |
|
22.75% |
| Star Wars / Battlefront |
|
22.67% |
| Marvel Super Heroes / Avengers Infinity War |
|
22.55% |
| Ninjago / Spinjitzu |
|
22.08% |
| Minecraft / Minifig-scale |
|
21.84% |
| BrickHeadz / DC Comics Super Heroes |
|
21.79% |
| Exclusive / LEGO Internal |
|
21.69% |
| Creator Expert / Fairground |
|
21.66% |
| Marvel Super Heroes / Comic-Con |
|
21.40% |
| BrickHeadz / Disney |
|
21.39% |
| BrickHeadz / Miscellaneous |
|
21.39% |
| Promotional / Minifigure |
|
21.07% |
| Creator Expert / Vehicles |
|
21.07% |
| Nexo Knights / Battle Suits |
|
20.89% |
| BrickLink / AFOL Designer Set |
|
20.82% |
| Bionicle / Exclusive Masks |
|
20.81% |
| Disney / Moana |
|
20.75% |
| Minifigure Series / Harry Potter series 2 |
|
20.73% |
| Ninjago / Sons of Garmadon |
|
20.69% |
| Ninjago / The Hands of Time |
|
20.50% |
| Speed Champions / Mercedes |
|
20.19% |
| Star Wars / 4 Plus |
|
20.13% |
| Bionicle / Unity |
|
20.11% |
| Star Wars / Rogue One |
|
19.97% |
| Super Mario / Expansion Set |
|
19.96% |
| Marvel Super Heroes / Black Panther |
|
19.91% |
| Speed Champions / Ferrari |
|
19.68% |
| The Hobbit / The Battle of the Five Armies |
|
19.40% |
| Star Wars / Comic-Con |
|
19.37% |
| Juniors / Cars 3 |
|
19.35% |
| Bionicle / Companions |
|
19.28% |
| The Lord of the Rings / The Return of the King |
|
19.27% |
| Speed Champions / Audi |
|
19.18% |
| Ninjago / Secrets of the Forbidden Spinjitzu |
|
19.13% |
| Marvel Super Heroes / Guardians of the Galaxy Vol 2 |
|
18.97% |
| Bionicle / Toa |
|
18.93% |
| Bionicle / Reboot Villains |
|
18.68% |
| Minifigure Series / Series 19 |
|
18.52% |
| Marvel Super Heroes / Spider-Man |
|
18.38% |
| Nexo Knights / Season 5 |
|
18.12% |
| Star Wars / The Rise of Skywalker |
|
18.04% |
| Minifigure Series / Wizarding World |
|
18.04% |
| Seasonal / Chinese Traditional Festivals |
|
17.91% |
| Duplo / Construction |
|
17.86% |
| Ninjago / Airjitzu |
|
17.82% |
| Friends / Play Cube |
|
17.68% |
| Ninjago / Legacy |
|
17.63% |
| Architecture / Landmark Series |
|
17.56% |
| Duplo / Fire |
|
17.53% |
| Star Wars / Legends |
|
17.44% |
| Star Wars / The Old Republic |
|
17.31% |
| Ninjago / Spinjitzu Masters |
|
17.26% |
| Duplo / Disney Princess |
|
17.02% |
| Disney / Sleeping Beauty |
|
16.96% |
| Legends of Chima / Promotional |
|
16.85% |
| The Lego Movie 2 The Second Part / Promotional |
|
16.83% |
| Ninjago / Arcade Pod |
|
16.73% |
| Disney Princess / Beauty and the Beast |
|
16.68% |
| Ideas / Licensed |
|
16.64% |
| Teenage Mutant Ninja Turtles / Promotional |
|
16.62% |
| The Lord of the Rings / The Two Towers |
|
16.56% |
| HERO Factory / Value Packs |
|
16.54% |
| Marvel Super Heroes / Comics |
|
16.42% |