The following is a list of the top performing LEGO themes / subthemes by average annual growth rate (CAGR).
Release years:
Annual growth
BrickHeadz / The LEGO Movie 2 The Second Part
35.53%
Promotional / Year of the Dog
34.21%
BrickHeadz / Wizarding World
33.63%
Exclusive / BrickLink AFOL Designer Set
31.75%
Marvel Super Heroes / Promotional
31.43%
Architecture / Skylines
30.80%
Duplo / Spider-Man
30.38%
Promotional / Cities of Wonders
29.31%
The Lego Movie 2 The Second Part / Promotional
29.12%
Speed Champions / Ford
28.66%
Creator Expert / Modular Buildings
28.38%
Duplo / Cars 3
26.54%
Minecraft / Bigfigs Series 1
26.34%
Classic / 60th Anniversary Limited Edition
26.16%
Creator Expert / Winter Village
25.78%
Bionicle / Unity
25.62%
BrickHeadz / Marvel Super Heroes
25.53%
Nexo Knights / Battle Suits
25.25%
Promotional / LEGO House
24.81%
Disney / Frozen II
24.79%
BrickHeadz / Miscellaneous
24.69%
Duplo / Doc McStuffins
24.17%
Seasonal / Chinese Traditional Festivals
24.16%
Minecraft / Minifig-scale
23.96%
Disney / Miscellaneous
23.90%
Ninjago / Sons of Garmadon
23.89%
Bionicle / Companions
23.83%
Speed Champions / Mercedes
23.73%
Speed Champions / Porsche
23.69%
BrickHeadz / Disney
23.62%
Promotional / 60 Year Classic Series
23.25%
Marvel Super Heroes / Avengers Infinity War
23.05%
Ninjago / Spinjitzu
23.02%
Ninjago / Free the Dragons
22.82%
Star Wars / Rogue One
22.46%
Speed Champions / Ferrari
22.44%
BrickHeadz / DC Comics Super Heroes
22.37%
Juniors / Cars 3
22.16%
Marvel Super Heroes / Black Panther
22.13%
Bionicle / Toa
22.00%
Star Wars / Battlefront
21.76%
Minifigure Series / Series 19
21.72%
Promotional / Minifigure
21.66%
BrickHeadz / Star Wars
21.51%
Harry Potter / Promotional
21.44%
Bionicle / Reboot Villains
21.37%
Creator Expert / Vehicles
21.15%
Architecture / Landmark Series
21.10%
Ninjago / The Hands of Time
21.08%
Promotional / LEGO Brand Stores
20.52%
Nexo Knights / Season 5
20.51%
Jurassic World / Fallen Kingdom
20.33%
Duplo / Disney Princess
20.28%
BrickHeadz / Promotional
20.06%
Promotional / Uniqlo
19.76%
Disney / The Little Mermaid
19.68%
The Lord of the Rings / The Return of the King
19.52%
Creator Expert / Fairground
19.41%
Seasonal / Chinese New Year
19.30%
Disney Princess / Beauty and the Beast
19.29%
Exclusive / LEGO Inside Tour Exclusive
19.28%
Disney / Cinderella
19.21%
Minifigure Series / Disney Series 2
18.95%
Minifigure Series / Wizarding World
18.90%
Exclusive / Pick a Model
18.83%
Ninjago / Legacy
18.80%
Marvel Super Heroes / Guardians of the Galaxy Vol 2
18.77%
Star Wars / Comic-Con
18.54%
HERO Factory / Value Packs
18.53%
Dacta / Town
18.49%
Ninjago / Airjitzu
18.48%
Ideas / Licensed
18.32%
Minifigure Series / Team GB
18.24%
Star Wars / Promotional
18.18%
Ninjago / Spinjitzu Slam
18.06%
Mixels / Series 9
17.87%
Duplo / Sofia the First
17.80%
Promotional / Miscellaneous
17.71%
Ninjago / Spinjitzu Masters
17.50%
Duplo / Construction
17.18%
Duplo / Disney Planes
17.15%
Teenage Mutant Ninja Turtles / Promotional
16.95%
Duplo / Fire
16.91%
Star Wars / Legends
16.65%
Duplo / Primo
16.55%
The Hobbit / The Battle of the Five Armies
16.44%
Ideas / Astronomy
16.37%
Star Wars / Solo
16.35%
The LEGO Batman Movie / Promotional
16.17%
Explore / Dora the Explorer
16.07%
Marvel Super Heroes / Comics
15.98%
Minifigure Series / Series 18
15.85%
  • Analysis

    This is an analysis of LEGO subthemes based on the average annual growth rate of the sets.
  • Themes Analysis
  • Subthemes Analysis
  • Years Analysis
Dig in! Click on a subtheme's row to the left and dig in for deeper analysis.