| | Annual growth |
| BrickHeadz / The LEGO Movie 2 The Second Part |
|
35.47% |
| Exclusive / BrickLink AFOL Designer Set |
|
31.92% |
| BrickHeadz / Wizarding World |
|
31.06% |
| Disney Princess / Beauty and the Beast |
|
30.88% |
| Architecture / Skylines |
|
29.44% |
| Duplo / Spider-Man |
|
28.48% |
| Promotional / Year of the Dog |
|
28.18% |
| Promotional / Cities of Wonders |
|
27.87% |
| Duplo / Cars 3 |
|
26.85% |
| The Lego Movie 2 The Second Part / Promotional |
|
26.82% |
| Speed Champions / Ford |
|
26.71% |
| Bionicle / Companions |
|
26.11% |
| Creator Expert / Modular Buildings |
|
25.84% |
| Promotional / LEGO House |
|
25.81% |
| Exclusive / Pick a Model |
|
25.46% |
| BrickHeadz / Marvel Super Heroes |
|
25.38% |
| Bionicle / Unity |
|
25.32% |
| Nexo Knights / Battle Suits |
|
25.07% |
| Harry Potter / Promotional |
|
24.86% |
| Minifigure Series / Series 19 |
|
24.77% |
| Creator Expert / Winter Village |
|
24.55% |
| BrickHeadz / Promotional |
|
24.50% |
| Duplo / Doc McStuffins |
|
24.12% |
| Promotional / Minifigure |
|
23.69% |
| Ninjago / Legacy |
|
23.39% |
| Ninjago / Spinjitzu |
|
23.16% |
| Marvel Super Heroes / Avengers Infinity War |
|
23.11% |
| Promotional / LEGO Brand Stores |
|
22.92% |
| Ninjago / Sons of Garmadon |
|
22.41% |
| Monster Fighters / Promotional |
|
22.27% |
| Minifigure Series / Team GB |
|
22.26% |
| BrickHeadz / Miscellaneous |
|
22.07% |
| Seasonal / Chinese New Year |
|
22.06% |
| Bionicle / Toa |
|
22.01% |
| Minecraft / Minifig-scale |
|
21.81% |
| Exclusive / LEGO Inside Tour Exclusive |
|
21.67% |
| Speed Champions / Porsche |
|
21.55% |
| Ninjago / The Hands of Time |
|
21.53% |
| BrickHeadz / DC Comics Super Heroes |
|
21.48% |
| Promotional / Uniqlo |
|
21.37% |
| Dacta / Town |
|
21.21% |
| Speed Champions / Ferrari |
|
21.10% |
| HERO Factory / Value Packs |
|
20.84% |
| Bionicle / Reboot Villains |
|
20.63% |
| BrickHeadz / Star Wars |
|
20.55% |
| Architecture / Landmark Series |
|
20.52% |
| BrickHeadz / Disney |
|
20.38% |
| Duplo / Sofia the First |
|
19.86% |
| Juniors / Cars 3 |
|
19.62% |
| Ninjago / Free the Dragons |
|
19.60% |
| Disney / The Little Mermaid |
|
19.57% |
| Star Wars / Rogue One |
|
19.48% |
| The LEGO Batman Movie / Promotional |
|
19.31% |
| Duplo / Disney Princess |
|
19.14% |
| Ninjago / Airjitzu |
|
19.06% |
| Star Wars / Solo |
|
18.65% |
| Star Wars / Comic-Con |
|
18.46% |
| Ideas / Astronomy |
|
18.43% |
| Creator Expert / Fairground |
|
18.17% |
| Speed Champions / Mercedes |
|
17.98% |
| Duplo / Construction |
|
17.95% |
| Mixels / Series 9 |
|
17.92% |
| Duplo / Fire |
|
17.72% |
| Star Wars / Promotional |
|
17.67% |
| Marvel Super Heroes / Guardians of the Galaxy Vol 2 |
|
17.61% |
| Exclusive / LEGO Internal |
|
17.59% |
| Minifigure Series / Wizarding World |
|
17.54% |
| BrickHeadz / Seasonal |
|
17.25% |
| Ideas / Licensed |
|
17.08% |
| Marvel Super Heroes / Comic-Con |
|
17.07% |
| Explore / Dora the Explorer |
|
16.99% |
| Minecraft / Bigfigs Series 1 |
|
16.97% |
| Nexo Knights / Season 5 |
|
16.92% |
| Duplo / Dino |
|
16.86% |
| Ninjago / Spinjitzu Masters |
|
16.67% |
| Teenage Mutant Ninja Turtles / Promotional |
|
16.56% |
| Promotional / Miscellaneous |
|
16.46% |
| Duplo / Princess Castle |
|
16.36% |
| Bionicle / Value Packs |
|
16.23% |
| Disney / Cinderella |
|
16.21% |
| Bionicle / Exclusive Masks |
|
16.02% |
| The LEGO Movie / Promotional |
|
15.97% |
| Legends of Chima / Promotional |
|
15.95% |
| Games / Heroica |
|
15.94% |
| Star Wars / Battlefront |
|
15.77% |
| Marvel Super Heroes / Age of Ultron |
|
15.71% |
| The Lord of the Rings / The Return of the King |
|
15.63% |
| Juniors / City |
|
15.60% |
| Spider-Man / Value Packs |
|
15.39% |
| Mixels / Series 1 |
|
15.38% |