| | Annual growth |
Promotional / Houses of the World |
|
33.20% |
Exclusive / LEGO Inside Tour Exclusive |
|
31.55% |
Promotional / VIP Reward |
|
31.19% |
Vidiyo / Bandmates Series 2 |
|
30.86% |
Icons / Adidas |
|
29.25% |
Exclusive / Employee Gift |
|
28.89% |
BrickHeadz / The LEGO Movie 2 The Second Part |
|
27.16% |
DREAMZzz / Promotional |
|
27.12% |
Ideas / Promotional |
|
26.23% |
Super Mario / Character Pack Series 4 |
|
26.14% |
Ninjago / Arcade Pod |
|
25.55% |
Exclusive / LEGO Internal |
|
25.53% |
Minifigure Series / Disney 100 |
|
25.49% |
Speed Champions / Audi |
|
25.38% |
Minifigure Series / The Muppets |
|
24.43% |
Minifigure Series / Series 24 |
|
23.76% |
Icons / Promotional |
|
22.94% |
BrickLink / Designer Program |
|
22.23% |
Minifigure Series / Series 23 |
|
21.82% |
BrickLink / AFOL Designer Set |
|
21.04% |
Star Wars / Helmet Collection |
|
20.76% |
Promotional / LEGO brand stores |
|
20.14% |
Teenage Mutant Ninja Turtles / Promotional |
|
20.10% |
Icons / Space |
|
20.03% |
Promotional / Year of the Dog |
|
19.50% |
Minifigure Series / Marvel Studios |
|
19.36% |
Architecture / Skylines |
|
19.26% |
Dots / Extra Dots |
|
18.95% |
Ninjago / Spinjitzu |
|
18.93% |
Bionicle / Exclusive Masks |
|
18.60% |
BrickHeadz / Miscellaneous |
|
18.56% |
Marvel Super Heroes / Comic-Con |
|
18.55% |
BrickHeadz / Wizarding World |
|
18.41% |
BrickHeadz / Marvel Super Heroes |
|
18.38% |
Super Mario / Power-Up Pack |
|
18.38% |
Disney Princess / Beauty and the Beast |
|
18.24% |
Star Wars / Comic-Con |
|
18.21% |
Star Wars / Promotional |
|
18.16% |
Marvel Super Heroes / Promotional |
|
17.99% |
DC Comics Super Heroes / Classic Batman TV Series |
|
17.98% |
Education / SPIKE Prime |
|
17.42% |
BrickHeadz / Pets |
|
17.37% |
Seasonal / Chinese New Year |
|
17.28% |
Promotional / Miscellaneous |
|
17.25% |
Marvel Super Heroes / X-Men |
|
17.09% |
Star Wars / The Old Republic |
|
17.03% |
Super Mario / Character Pack Series 1 |
|
17.00% |
Promotional / LEGO House |
|
16.88% |
BrickHeadz / Promotional |
|
16.83% |
Disney / Moana |
|
16.78% |
Marvel Super Heroes / Spider-Man Far From Home |
|
16.66% |
Super Mario / Character Pack Series 5 |
|
16.63% |
Speed Champions / McLaren |
|
16.49% |
BrickHeadz / Star Wars |
|
16.43% |
Marvel Super Heroes / Spider-Man |
|
16.37% |
Ninjago / Spinjitzu Masters |
|
16.34% |
Castle / Accessories |
|
16.24% |
Super Mario / Character Pack Series 3 |
|
16.22% |
Minecraft / Bigfigs Series 1 |
|
16.18% |
Promotional / Minifigure |
|
16.13% |
Star Wars / Battlefront |
|
16.02% |
Disney / Frozen II |
|
15.88% |
Bionicle / Unity |
|
15.87% |
Monkie Kid / Season 2 |
|
15.70% |
Minifigure Series / DC Super Heroes |
|
15.46% |
Education / FIRST LEGO League Jr |
|
15.44% |
Bionicle / Reboot Villains |
|
15.31% |
Bionicle / Toa |
|
15.31% |
Speed Champions / Ford |
|
15.28% |
Promotional / Cities of Wonders |
|
15.26% |
Harry Potter / Characters Sculptures |
|
15.09% |
DC Comics Super Heroes / Comic-Con |
|
15.04% |
Star Wars / Episode II |
|
15.02% |
Bionicle / Companions |
|
14.97% |
Minions / The Rise of Gru |
|
14.95% |
DC Comics Super Heroes / Batman 1989 |
|
14.91% |
BrickHeadz / DC Comics Super Heroes |
|
14.87% |
Speed Champions / Porsche |
|
14.84% |
Speed Champions / Chevrolet |
|
14.67% |
Ninjago / The Hands of Time |
|
14.57% |
Disney / Mickey and Friends |
|
14.45% |
Icons / Modular Buildings |
|
14.41% |
Star Wars / Legends |
|
14.37% |
Education / FIRST LEGO League |
|
14.28% |
Minifigure Series / Series 22 |
|
14.13% |
Duplo / Dino |
|
14.09% |
Star Wars / Rebels |
|
14.03% |