| | Annual growth |
| BrickLink / Designer Program |
|
36.29% |
| Vidiyo / Bandmates Series 2 |
|
35.70% |
| BrickHeadz / The LEGO Movie 2 The Second Part |
|
34.40% |
| Exclusive / LEGO Inside Tour Exclusive |
|
33.65% |
| Exclusive / Employee Gift |
|
32.63% |
| Marvel Super Heroes / Promotional |
|
31.68% |
| Super Mario / Character Pack Series 2 |
|
29.50% |
| Super Mario / Character Pack Series 3 |
|
29.20% |
| Minifigure Series / Series 21 |
|
27.72% |
| Architecture / Skylines |
|
27.32% |
| Super Mario / Character Pack Series 1 |
|
26.97% |
| Vidiyo / Bandmates Series 1 |
|
26.52% |
| Promotional / Year of the Dog |
|
26.22% |
| BrickHeadz / Wizarding World |
|
26.14% |
| Speed Champions / Ford |
|
25.92% |
| Minecraft / Bigfigs Series 1 |
|
25.74% |
| Speed Champions / Audi |
|
24.49% |
| Icons / Modular Buildings |
|
24.38% |
| Minifigure Series / Looney Tunes |
|
24.26% |
| Duplo / Cars 3 |
|
23.54% |
| Speed Champions / Chevrolet |
|
23.04% |
| Minifigure Series / Marvel Studios |
|
22.81% |
| Star Wars / Promotional |
|
22.63% |
| BrickHeadz / Marvel Super Heroes |
|
22.60% |
| Speed Champions / Porsche |
|
22.51% |
| Star Wars / Comic-Con |
|
21.53% |
| Seasonal / Chinese New Year |
|
21.38% |
| Marvel Super Heroes / Comics |
|
21.38% |
| Marvel Super Heroes / Comic-Con |
|
21.23% |
| Minifigure Series / Series 22 |
|
21.11% |
| Minifigure Series / Series 20 |
|
21.09% |
| BrickHeadz / Star Wars |
|
20.90% |
| Promotional / 60 Year Classic Series |
|
20.75% |
| Duplo / Spider-Man |
|
20.73% |
| Bionicle / Unity |
|
20.71% |
| Promotional / LEGO Brand Stores |
|
20.55% |
| BrickHeadz / Disney |
|
20.51% |
| BrickLink / AFOL Designer Set |
|
20.48% |
| Disney / Moana |
|
20.26% |
| Nexo Knights / Battle Suits |
|
20.08% |
| Marvel Super Heroes / Avengers Infinity War |
|
19.98% |
| Ninjago / Spinjitzu |
|
19.96% |
| Jurassic World / Legend of Isla Nublar |
|
19.95% |
| Classic / 60th Anniversary Limited Edition |
|
19.93% |
| Promotional / LEGO House |
|
19.92% |
| BrickHeadz / Miscellaneous |
|
19.84% |
| Jurassic World / Fallen Kingdom |
|
19.73% |
| Promotional / Cities of Wonders |
|
19.69% |
| Ninjago / The Hands of Time |
|
19.45% |
| Education / FIRST LEGO League |
|
19.36% |
| Minifigure Series / DC Super Heroes |
|
19.28% |
| HERO Factory / Value Packs |
|
19.26% |
| Speed Champions / Mercedes |
|
19.22% |
| Star Wars / The Old Republic |
|
19.16% |
| The Hobbit / The Battle of the Five Armies |
|
19.04% |
| Bionicle / Companions |
|
18.96% |
| Ninjago / Hunted |
|
18.93% |
| Duplo / Fire |
|
18.86% |
| Minecraft / Minifig-scale |
|
18.74% |
| Harry Potter / Promotional |
|
18.71% |
| Ninjago / Secrets of the Forbidden Spinjitzu |
|
18.70% |
| Disney / Frozen II |
|
18.62% |
| Star Wars / Battlefront |
|
18.49% |
| Ninjago / Legacy |
|
18.41% |
| Minifigure Series / Series 19 |
|
18.40% |
| Teenage Mutant Ninja Turtles / Promotional |
|
18.33% |
| Marvel Super Heroes / Spider-Man |
|
18.31% |
| BrickHeadz / DC Comics Super Heroes |
|
18.18% |
| The LEGO Ninjago Movie / Value Packs |
|
18.00% |
| Juniors / Cars 3 |
|
17.99% |
| The Lord of the Rings / The Return of the King |
|
17.94% |
| Exclusive / LEGO Internal |
|
17.91% |
| Minifigure Series / Harry Potter Series 2 |
|
17.82% |
| Bionicle / Toa |
|
17.57% |
| Promotional / LEGO Brand Store Opening Set |
|
17.45% |
| Minifigure Series / Team GB |
|
17.38% |
| BrickHeadz / Ninjago |
|
17.27% |
| Bionicle / Reboot Villains |
|
17.25% |
| Ninjago / Sons of Garmadon |
|
17.13% |
| Dots / Bag Tag |
|
16.93% |
| Promotional / Minifigure |
|
16.85% |
| Marvel Super Heroes / Black Panther |
|
16.82% |
| Ninjago / Spinjitzu Masters |
|
16.70% |
| Disney / Disney Princess |
|
16.50% |
| Star Wars / Legends |
|
16.49% |
| Duplo / Primo |
|
16.40% |
| Legends of Chima / Promotional |
|
16.39% |
| Star Wars / Rogue One |
|
16.31% |
| Star Wars / Episode II |
|
16.29% |
| Duplo / Construction |
|
16.23% |
| Promotional / Miscellaneous |
|
16.20% |
| Dots / Value Packs |
|
16.17% |
| Icons / Winter Village |
|
16.09% |
| Star Wars / Rebels |
|
16.08% |