The following is a list of the top performing LEGO themes / subthemes by average annual growth rate (CAGR).
Release year:
Annual growth
BrickHeadz / The LEGO Movie 2 The Second Part
35.49%
Architecture / Skylines
33.74%
Exclusive / BrickLink AFOL Designer Set
33.38%
Disney Princess / Beauty and the Beast
30.92%
BrickHeadz / Wizarding World
29.84%
Bionicle / Companions
29.41%
Creator Expert / Modular Buildings
28.63%
Promotional / Year of the Dog
28.26%
Promotional / Cities of Wonders
27.93%
Promotional / LEGO House
27.88%
Speed Champions / Ford
27.11%
Harry Potter / Promotional
26.98%
Duplo / Spider-Man
26.79%
The Lego Movie 2 The Second Part / Promotional
26.68%
Exclusive / Pick a Model
26.47%
Marvel Super Heroes / Black Panther
25.75%
Bionicle / Unity
25.73%
Nexo Knights / Battle Suits
24.83%
Minifigure Series / Series 19
24.55%
Duplo / Doc McStuffins
24.13%
Promotional / LEGO Brand Stores
24.12%
Ninjago / Spinjitzu
24.03%
BrickHeadz / Marvel Super Heroes
23.91%
Creator Expert / Winter Village
23.78%
Speed Champions / Mercedes
23.53%
Duplo / Cars 3
23.24%
Bionicle / Toa
23.23%
Bionicle / Reboot Villains
23.18%
BrickHeadz / Disney
22.69%
BrickHeadz / Miscellaneous
22.68%
Speed Champions / Porsche
22.65%
Speed Champions / Ferrari
22.29%
Promotional / Uniqlo
22.26%
Exclusive / LEGO Inside Tour Exclusive
22.15%
Ninjago / Sons of Garmadon
21.85%
Seasonal / Chinese New Year
21.65%
BrickHeadz / DC Comics Super Heroes
21.39%
Minifigure Series / Team GB
21.25%
Dacta / Town
21.17%
Ninjago / Legacy
21.09%
Ninjago / The Hands of Time
21.01%
BrickHeadz / Promotional
20.98%
HERO Factory / Value Packs
20.70%
Duplo / Sofia the First
20.66%
Minecraft / Minifig-scale
20.49%
BrickHeadz / Star Wars
20.46%
Duplo / Disney Princess
20.38%
Promotional / Minifigure
20.30%
Juniors / City
19.95%
Ninjago / Airjitzu
19.74%
Creator Expert / Fairground
19.73%
Star Wars / Battlefront
19.61%
Architecture / Landmark Series
19.55%
Star Wars / Rogue One
19.52%
The LEGO Batman Movie / Promotional
19.41%
Minecraft / Bigfigs Series 1
19.32%
Nexo Knights / Season 5
19.15%
Mixels / Series 9
19.14%
Juniors / Cars 3
18.80%
Friends / Pop Star
18.43%
Marvel Super Heroes / Avengers Infinity War
18.28%
Promotional / Miscellaneous
18.21%
Ninjago / Free the Dragons
18.15%
Exclusive / Employee Gift
18.02%
Star Wars / Comic-Con
18.01%
Minifigure Series / Wizarding World
17.91%
Marvel Super Heroes / Comic-Con
17.67%
Marvel Super Heroes / Guardians of the Galaxy Vol 2
17.63%
The LEGO Movie / Promotional
17.55%
Ideas / Licensed
17.39%
Duplo / Construction
17.24%
Jurassic World / Fallen Kingdom
17.24%
Friends / Vet
17.16%
Star Wars / Solo
17.04%
Explore / Dora the Explorer
16.92%
Bionicle / Exclusive Masks
16.91%
Star Wars / Promotional
16.69%
Disney Princess / Tangled
16.63%
Minifigure Series / DFB Series
16.51%
Mixels / Series 1
16.41%
Legends of Chima / Promotional
16.37%
Duplo / Princess Castle
16.35%
Juniors / Friends
16.26%
Legends of Chima / Legend Beasts
16.26%
Marvel Super Heroes / Age of Ultron
16.23%
Bionicle / Value Packs
16.13%
Duplo / Mickey Mouse Clubhouse
16.12%
Duplo / Disney Planes
16.10%
Ninjago / Possession
16.08%
  • Analysis

    This is an analysis of LEGO subthemes based on the average annual growth rate of the subtheme's sets.
  • Themes Analysis
  • Subthemes Analysis
  • Years Analysis
Dig in! Click on a subtheme's row to the left and dig in for deeper analysis.