| | Annual growth |
| BrickHeadz / The LEGO Movie 2 The Second Part |
|
34.40% |
| Exclusive / LEGO Inside Tour Exclusive |
|
34.15% |
| Marvel Super Heroes / Promotional |
|
33.56% |
| Exclusive / Employee Gift |
|
33.36% |
| Promotional / Year of the Dog |
|
33.36% |
| Architecture / Skylines |
|
31.69% |
| Speed Champions / Chevrolet |
|
29.85% |
| Promotional / Cities of Wonders |
|
28.78% |
| Minifigure Series / DC Super Heroes |
|
28.71% |
| Creator Expert / Modular Buildings |
|
27.93% |
| Speed Champions / Ford |
|
27.70% |
| BrickHeadz / Wizarding World |
|
25.81% |
| Duplo / Cars 3 |
|
25.77% |
| Marvel Super Heroes / Black Panther |
|
25.57% |
| Ninjago / Free the Dragons |
|
25.46% |
| Seasonal / Chinese Traditional Festivals |
|
25.22% |
| Super Mario / Character Pack Series 2 |
|
24.92% |
| BrickHeadz / Marvel Super Heroes |
|
24.84% |
| Promotional / LEGO House |
|
24.71% |
| Nexo Knights / Battle Suits |
|
24.23% |
| Minecraft / Bigfigs Series 1 |
|
24.00% |
| Speed Champions / Porsche |
|
23.98% |
| Jurassic World / Fallen Kingdom |
|
23.78% |
| BrickHeadz / Star Wars |
|
23.49% |
| Classic / 60th Anniversary Limited Edition |
|
23.38% |
| Star Wars / Battlefront |
|
23.09% |
| Disney / Moana |
|
23.04% |
| Harry Potter / Promotional |
|
22.72% |
| Disney / Frozen II |
|
22.72% |
| Ninjago / Sons of Garmadon |
|
22.41% |
| BrickHeadz / Miscellaneous |
|
22.35% |
| Creator Expert / Vehicles |
|
22.30% |
| Exclusive / BrickLink AFOL Designer Set |
|
22.23% |
| Minecraft / Minifig-scale |
|
22.12% |
| Creator Expert / Winter Village |
|
22.06% |
| BrickHeadz / DC Comics Super Heroes |
|
21.95% |
| Marvel Super Heroes / Avengers Infinity War |
|
21.83% |
| Promotional / Minifigure |
|
21.77% |
| Marvel Super Heroes / Comic-Con |
|
21.72% |
| Bionicle / Unity |
|
21.70% |
| Speed Champions / Mercedes |
|
21.50% |
| Ninjago / Legacy |
|
21.40% |
| Bionicle / Companions |
|
21.40% |
| Minifigure Series / Series 19 |
|
21.38% |
| BrickHeadz / Disney |
|
21.35% |
| BrickHeadz / Ninjago |
|
21.17% |
| Friends / Play Cube |
|
21.04% |
| Creator Expert / Fairground |
|
20.81% |
| Juniors / Cars 3 |
|
20.58% |
| The Lord of the Rings / The Return of the King |
|
20.53% |
| Super Mario / Character Pack Series 1 |
|
20.49% |
| Minifigure Series / Series 20 |
|
20.47% |
| Star Wars / Promotional |
|
20.41% |
| Ninjago / Spinjitzu |
|
20.35% |
| Duplo / Spider-Man |
|
20.24% |
| Bionicle / Toa |
|
20.22% |
| Ninjago / The Hands of Time |
|
20.10% |
| Marvel Super Heroes / Guardians of the Galaxy Vol 2 |
|
19.94% |
| Duplo / Fire |
|
19.92% |
| Bionicle / Reboot Villains |
|
19.78% |
| Star Wars / Rogue One |
|
19.57% |
| Minifigure Series / Wizarding World |
|
19.47% |
| Exclusive / LEGO Internal |
|
19.38% |
| Ninjago / Secrets of the Forbidden Spinjitzu |
|
19.35% |
| Minifigure Series / Harry Potter Series 2 |
|
19.18% |
| Architecture / Landmark Series |
|
19.08% |
| Minifigure Series / Disney Series 2 |
|
18.94% |
| Star Wars / Comic-Con |
|
18.84% |
| The Hobbit / The Battle of the Five Armies |
|
18.80% |
| Ninjago / Airjitzu |
|
18.59% |
| Bionicle / Exclusive Masks |
|
18.53% |
| The Lego Movie 2 The Second Part / Promotional |
|
18.22% |
| HERO Factory / Value Packs |
|
18.19% |
| Disney / Disney Princess |
|
18.18% |
| Nexo Knights / Season 5 |
|
18.09% |
| Star Wars / Legends |
|
18.05% |
| Speed Champions / Ferrari |
|
18.00% |
| Jurassic World / Legend of Isla Nublar |
|
17.97% |
| Ninjago / Spinjitzu Masters |
|
17.91% |
| Promotional / LEGO Brand Stores |
|
17.72% |
| Star Wars / 4 Plus |
|
17.69% |
| Promotional / Pick a Brick |
|
17.68% |
| Star Wars / The Old Republic |
|
17.46% |
| Exclusive / Pick a Model |
|
17.40% |
| Seasonal / Chinese New Year |
|
17.29% |
| Minifigure Series / Series 18 |
|
17.26% |
| Duplo / Disney Princess |
|
17.11% |
| Marvel Super Heroes / Comics |
|
17.07% |
| Ideas / Licensed |
|
16.99% |
| Disney / Cinderella |
|
16.99% |
| The Lord of the Rings / The Two Towers |
|
16.98% |
| Dacta / Town |
|
16.91% |
| Minifigure Series / Team GB |
|
16.83% |
| Duplo / Primo |
|
16.82% |
| The LEGO Movie / Promotional |
|
16.79% |
| Duplo / Construction |
|
16.63% |