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Themes Analysis
The following is a list of the top performing LEGO themes by average annual growth rate (CAGR).
Release years:
Exclude promotional sets
Annual growth
Stranger Things
21.69%
FORMA
17.24%
BrickLink
15.57%
Vidiyo
14.11%
Brick Sketches
12.12%
Overwatch
11.09%
The Lord of the Rings
10.66%
Scooby-Doo
10.47%
SpongeBob SquarePants
10.31%
HERO Factory
10.19%
Indiana Jones
10.10%
Super Mario
10.10%
The Hobbit
10.00%
LEGO Originals
9.92%
Teenage Mutant Ninja Turtles
9.87%
Spider-Man
9.76%
Mixels
9.49%
Batman
9.18%
Bionicle
9.12%
Quatro
8.94%
Minitalia
8.92%
Pirates
8.78%
Pirates of the Caribbean
8.51%
Speed Champions
8.49%
Rock Raiders
8.37%
Western
8.27%
Architecture
8.20%
Vikings
8.18%
Dino 2010
8.10%
Castle
8.08%
BrickHeadz
7.92%
Pharaoh's Quest
7.87%
Minecraft
7.80%
Monster Fighters
7.75%
Xtra
7.47%
Samsonite
7.32%
Power Miners
7.31%
Adventurers
7.30%
Space
7.17%
Star Wars
7.15%
DREAMZzz
7.13%
Advanced Models
6.99%
Dino Attack
6.99%
Exclusive
6.99%
Ben 10
6.93%
Exo-Force
6.88%
Marvel Super Heroes
6.86%
Monkie Kid
6.78%
Hobby Set
6.75%
Dinosaurs
6.73%
Aquazone
6.69%
LEGOLAND
6.67%
Dots
6.66%
Cars
6.65%
Mickey Mouse
6.61%
Elves
6.54%
Fabuland
6.48%
Aqua Raiders
6.46%
System i Leg
6.45%
Ninjago
6.45%
The Angry Birds Movie
6.42%
The Lone Ranger
6.41%
Promotional
6.40%
Minions
6.34%
Classic
6.32%
Building Set with People
6.29%
Legoland
6.22%
The LEGO Ninjago Movie
6.16%
Minifigure Series
6.10%
Homemaker
6.07%
The LEGO Movie
6.06%
4 Juniors
6.04%
Seasonal
5.96%
Harry Potter
5.94%
The LEGO Batman Movie
5.77%
Duplo
5.76%
Town
5.71%
Trains
5.69%
Juniors
5.58%
Disney
5.54%
DC Comics Super Heroes
5.50%
Serious Play
5.49%
Toy Story
5.44%
Sports
5.41%
Disney Princess
5.39%
Games
5.34%
Prince of Persia
5.21%
LEGO Art
5.18%
Model Team
5.15%
Jurassic World
5.15%
Primo
5.10%
Atlantis
5.09%
Power Functions
5.05%
Racers
5.00%
Dino
4.94%
Discovery
4.93%
Jack Stone
4.93%
Studios
4.90%
Boats
4.89%
Make and Create
4.88%
Analysis
This is an analysis of LEGO themes based on the average annual growth rate of the theme's sets.
Themes Analysis
Subthemes Analysis
Years Analysis
Dig in!
Click on a theme's row to the left and dig in for deeper analysis.
Most Owned Themes
Owned sets
#1
Star Wars
#2
Minifigure Series
#3
City
#4
Icons
#5
BrickHeadz
#6
Harry Potter
#7
Marvel Super Heroes
#8
Technic
#9
Speed Champions
#10
Creator
#11
Ideas
#12
Seasonal
#13
Architecture
#14
Ninjago
#15
Promotional
#16
DC Comics Super Heroes
#17
Friends
#18
Town
#19
Gear
#20
Super Mario
#21
Disney
#22
Space
#23
Castle
#24
Minecraft
#25
Bionicle
#26
Jurassic World
#27
Dimensions
#28
Exclusive
#29
Classic
#30
Duplo
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