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Themes Analysis
Here is a list of the top-performing LEGO themes based on selectable growth rates, including total, annual, and rolling growth.
Choose a growth factor from the drop-down menu below.
Analysis type
Annual growth (average annual growth)
Last year growth (average 2025 growth)
Last 12 month growth (average Sep 2025 - Sep 2026 growth)
Release years:
Exclude promotional sets
Annual growth
Animal Crossing
+26.3%
Scooby-Doo
+14.9%
The Lord of the Rings
+12.4%
FORMA
+12.0%
Stranger Things
+11.8%
BrickLink
+11.3%
Avatar
+11.2%
Sonic the Hedgehog
+11.2%
Ghostbusters
+11.1%
Minions
+11.0%
Batman
+10.9%
Overwatch
+10.9%
Mursten
+10.5%
The Hobbit
+10.5%
Teenage Mutant Ninja Turtles
+10.2%
DUPLO
+9.86%
HERO Factory
+9.34%
SpongeBob SquarePants
+9.20%
Spider-Man
+9.03%
Mixels
+8.94%
The Lone Ranger
+8.70%
Pokémon
+8.63%
The LEGO Batman Movie
+8.63%
Power Miners
+8.54%
Quatro
+8.53%
Minitalia
+8.29%
Bionicle
+8.22%
Super Mario
+8.01%
BrickHeadz
+7.94%
Indiana Jones
+7.93%
Exo-Force
+7.92%
Pirates of the Caribbean
+7.75%
Architecture
+7.60%
Xtra
+7.59%
Advanced Models
+7.42%
Ninjago
+7.33%
Samsonite
+7.26%
Minifigure Series
+7.15%
LEGO Art
+7.13%
Pirates
+7.12%
DC Comics Super Heroes
+7.08%
Vidiyo
+7.03%
Rock Raiders
+6.92%
Aqua Raiders
+6.90%
The LEGO Ninjago Movie
+6.86%
System i Leg
+6.83%
Castle
+6.77%
Cars
+6.72%
Toy Story
+6.72%
Western
+6.69%
The Angry Birds Movie
+6.69%
Fortnite
+6.67%
Dino Attack
+6.67%
Dino 2010
+6.64%
Star Wars
+6.62%
Adventurers
+6.50%
Marvel Super Heroes
+6.29%
Vikings
+6.29%
Fabuland
+6.29%
Space
+6.16%
Minecraft
+6.15%
DREAMZzz
+6.11%
Promotional
+6.09%
Icons
+6.08%
Mickey Mouse
+5.96%
Hobby Set
+5.94%
Monster Fighters
+5.91%
The LEGO Movie
+5.82%
LEGOLAND
+5.82%
Classic
+5.82%
Ben 10
+5.79%
Aquazone
+5.78%
Pharaoh's Quest
+5.75%
World City
+5.72%
Homemaker
+5.71%
Ideas
+5.66%
Nexo Knights
+5.61%
Exclusive
+5.56%
Primo
+5.52%
Monkie Kid
+5.45%
Agents
+5.44%
Elves
+5.40%
Dinosaurs
+5.38%
Harry Potter
+5.37%
Dots
+5.33%
Building Set with People
+5.32%
Disney
+5.24%
Seasonal
+5.21%
Jurassic World
+5.15%
Atlantis
+5.10%
LEGO Originals
+5.09%
Ultra Agents
+5.08%
Town
+5.04%
Fusion
+5.04%
Dimensions
+4.92%
Universal Building Set
+4.87%
Trains
+4.72%
Power Functions
+4.70%
Sports
+4.69%
Duplo
+4.67%
Analysis
This analysis examines LEGO themes based on the growth rates of their sets.
Themes Analysis
Subthemes Analysis
Years Analysis
Dig in!
Click on a theme's row to the left and dig in for deeper analysis.
Most Owned Themes
Owned sets
#1
Star Wars
#2
Minifigure Series
#3
City
#4
Icons
#5
BrickHeadz
#6
Marvel Super Heroes
#7
Speed Champions
#8
Harry Potter
#9
Creator
#10
Technic
#11
Ideas
#12
Ninjago
#13
Seasonal
#14
Promotional
#15
Architecture
#16
DC Comics Super Heroes
#17
Disney
#18
Friends
#19
Gear
#20
Town
#21
Super Mario
#22
Minecraft
#23
Space
#24
Castle
#25
Bionicle
#26
Jurassic World
#27
Exclusive
#28
Dimensions
#29
Duplo
#30
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