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Themes Analysis
Here is a list of the top-performing LEGO themes based on selectable growth rates, including total, annual, and rolling growth.
Choose a growth factor from the drop-down menu below.
Analysis type
Annual growth (average annual growth)
Last year growth (average 2023 growth)
Last 12 month growth (average Oct 2023 - Oct 2024 growth)
Release years:
Exclude promotional sets
Annual growth
Stranger Things
19.45%
Vidiyo
17.59%
FORMA
15.11%
Overwatch
13.21%
BrickLink
12.43%
Scooby-Doo
10.78%
The Lord of the Rings
10.62%
SpongeBob SquarePants
10.58%
Teenage Mutant Ninja Turtles
10.33%
The Hobbit
10.07%
Spider-Man
9.79%
Batman
9.70%
HERO Factory
9.65%
Indiana Jones
9.63%
Quatro
9.04%
Minitalia
8.97%
Mixels
8.97%
Bionicle
8.94%
Super Mario
8.68%
LEGO Art
8.42%
LEGO Originals
8.33%
Rock Raiders
8.27%
Xtra
8.26%
Pirates
8.16%
Vikings
8.11%
Brick Sketches
8.01%
Western
7.91%
Pharaoh's Quest
7.85%
Castle
7.82%
Monkie Kid
7.64%
Architecture
7.43%
Samsonite
7.36%
Advanced Models
7.35%
Speed Champions
7.32%
BrickHeadz
7.32%
Minions
7.29%
Mickey Mouse
7.12%
Adventurers
7.11%
Space
7.10%
Dino 2010
6.95%
Power Miners
6.91%
Ben 10
6.90%
Exo-Force
6.89%
Elves
6.80%
Star Wars
6.76%
System i Leg
6.69%
The Angry Birds Movie
6.69%
Promotional
6.62%
Pirates of the Caribbean
6.60%
Exclusive
6.59%
DREAMZzz
6.56%
LEGOLAND
6.51%
The Lone Ranger
6.41%
Fabuland
6.35%
Minifigure Series
6.34%
Aquazone
6.33%
Ideas
6.32%
Marvel Super Heroes
6.29%
Dots
6.26%
Homemaker
6.26%
Ninjago
6.23%
Dino Attack
6.22%
Classic
6.19%
Building Set with People
6.14%
Aqua Raiders
5.96%
Monster Fighters
5.94%
World City
5.88%
4 Juniors
5.75%
Harry Potter
5.73%
Seasonal
5.62%
The LEGO Batman Movie
5.57%
Town
5.56%
Duplo
5.56%
Cars
5.55%
DC Comics Super Heroes
5.45%
Trains
5.39%
Primo
5.36%
Juniors
5.35%
Minecraft
5.31%
Hobby Set
5.26%
Serious Play
5.18%
Atlantis
5.16%
Jurassic World
5.15%
The LEGO Ninjago Movie
5.13%
Games
5.10%
The LEGO Movie
5.08%
Sonic the Hedgehog
5.06%
Power Functions
5.05%
Agents
5.02%
Nexo Knights
4.99%
Disney Princess
4.97%
Dino
4.94%
Toy Story
4.93%
Racers
4.86%
Prince of Persia
4.82%
Belville
4.77%
Disney
4.76%
Jack Stone
4.76%
Model Team
4.73%
Creator
4.72%
Analysis
This analysis examines LEGO themes based on the growth rates of their sets.
Themes Analysis
Subthemes Analysis
Years Analysis
Dig in!
Click on a theme's row to the left and dig in for deeper analysis.
Most Owned Themes
Owned sets
#1
Star Wars
#2
Minifigure Series
#3
City
#4
Icons
#5
BrickHeadz
#6
Harry Potter
#7
Marvel Super Heroes
#8
Speed Champions
#9
Technic
#10
Creator
#11
Ideas
#12
Seasonal
#13
Ninjago
#14
Architecture
#15
Promotional
#16
DC Comics Super Heroes
#17
Friends
#18
Gear
#19
Town
#20
Disney
#21
Super Mario
#22
Space
#23
Castle
#24
Minecraft
#25
Bionicle
#26
Jurassic World
#27
Dimensions
#28
Exclusive
#29
Duplo
#30
Classic
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