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Themes Analysis
Here is a list of the top-performing LEGO themes based on selectable growth rates, including total, annual, and rolling growth.
Choose a growth factor from the drop-down menu below.
Analysis type
Annual growth (average annual growth)
Last year growth (average 2025 growth)
Last 12 month growth (average Jun 2025 - Jun 2026 growth)
Release years:
Exclude promotional sets
Annual growth
Sonic the Hedgehog
+16.2%
Scooby-Doo
+14.7%
Minions
+12.7%
Overwatch
+12.7%
The Lord of the Rings
+11.8%
FORMA
+11.3%
Stranger Things
+11.3%
Ghostbusters
+11.2%
Animal Crossing
+10.8%
Mursten
+10.5%
Batman
+10.2%
BrickLink
+10.2%
Avatar
+10.0%
The Hobbit
+9.79%
Teenage Mutant Ninja Turtles
+9.66%
SpongeBob SquarePants
+9.38%
HERO Factory
+9.20%
Spider-Man
+9.19%
Mixels
+9.13%
Quatro
+8.75%
Power Miners
+8.42%
Minitalia
+8.38%
Bionicle
+8.26%
Indiana Jones
+8.13%
BrickHeadz
+8.13%
LEGO Art
+8.09%
The Lone Ranger
+7.94%
Architecture
+7.82%
Exo-Force
+7.80%
DUPLO
+7.74%
Pirates of the Caribbean
+7.67%
Super Mario
+7.52%
Dreamzzz
+7.40%
The LEGO Batman Movie
+7.32%
Samsonite
+7.25%
Ninjago
+7.15%
Aqua Raiders
+7.13%
Pirates
+7.11%
Advanced Models
+7.05%
Rock Raiders
+7.03%
The Angry Birds Movie
+6.96%
System i Leg
+6.90%
Western
+6.85%
Minifigure Series
+6.80%
Mickey Mouse
+6.74%
Castle
+6.74%
Adventurers
+6.68%
Monkie Kid
+6.67%
The LEGO Ninjago Movie
+6.56%
Star Wars
+6.55%
World City
+6.50%
Vikings
+6.43%
Marvel Super Heroes
+6.42%
Dino 2010
+6.38%
Icons
+6.34%
DC Comics Super Heroes
+6.27%
Ideas
+6.27%
Vidiyo
+6.24%
Fabuland
+6.22%
Space
+6.21%
Promotional
+6.19%
Ben 10
+6.17%
Dino Attack
+6.14%
Xtra
+6.04%
Monster Fighters
+5.91%
Hobby Set
+5.91%
Toy Story
+5.88%
LEGOLAND
+5.87%
The LEGO Movie
+5.85%
Cars
+5.79%
Classic
+5.78%
Aquazone
+5.74%
Pharaoh's Quest
+5.74%
Homemaker
+5.69%
Building Set with People
+5.64%
Minecraft
+5.63%
Seasonal
+5.61%
Exclusive
+5.50%
Dinosaurs
+5.46%
Nexo Knights
+5.46%
Primo
+5.42%
Harry Potter
+5.38%
Dots
+5.32%
Jurassic World
+5.26%
Disney
+5.25%
Agents
+5.23%
Elves
+5.10%
LEGO Originals
+5.08%
The Lego Movie 2 The Second Part
+5.07%
Town
+5.06%
Fortnite
+4.95%
Power Functions
+4.82%
Sports
+4.73%
Games
+4.72%
Trains
+4.71%
Ultra Agents
+4.64%
Duplo
+4.62%
Alpha Team
+4.62%
Creator
+4.61%
Universal Building Set
+4.57%
Analysis
This analysis examines LEGO themes based on the growth rates of their sets.
Themes Analysis
Subthemes Analysis
Years Analysis
Dig in!
Click on a theme's row to the left and dig in for deeper analysis.
Most Owned Themes
Owned sets
#1
Star Wars
#2
Minifigure Series
#3
City
#4
Icons
#5
BrickHeadz
#6
Marvel Super Heroes
#7
Speed Champions
#8
Harry Potter
#9
Creator
#10
Technic
#11
Ideas
#12
Ninjago
#13
Seasonal
#14
Promotional
#15
Architecture
#16
DC Comics Super Heroes
#17
Disney
#18
Friends
#19
Gear
#20
Town
#21
Super Mario
#22
Minecraft
#23
Space
#24
Castle
#25
Bionicle
#26
Jurassic World
#27
Exclusive
#28
Dimensions
#29
Duplo
#30
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