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Themes Analysis
Here is a list of the top-performing LEGO themes based on selectable growth rates, including total, annual, and rolling growth.
Choose a growth factor from the drop-down menu below.
Analysis type
Annual growth (average annual growth)
Last year growth (average 2025 growth)
Last 12 month growth (average Oct 2025 - Oct 2026 growth)
Release years:
Exclude promotional sets
Annual growth
Animal Crossing
+20.2%
Scooby-Doo
+15.0%
The Lord of the Rings
+12.3%
Avatar
+12.0%
FORMA
+11.9%
Batman
+11.6%
Stranger Things
+11.3%
Overwatch
+11.0%
Mursten
+10.5%
Minions
+10.5%
Ghostbusters
+10.5%
BrickLink
+10.2%
The Hobbit
+10.0%
DUPLO
+10.0%
Fortnite
+9.86%
Teenage Mutant Ninja Turtles
+9.53%
SpongeBob SquarePants
+9.13%
The LEGO Batman Movie
+9.07%
Spider-Man
+9.00%
HERO Factory
+8.99%
Mixels
+8.94%
Sonic the Hedgehog
+8.69%
The Lone Ranger
+8.65%
Pokémon
+8.61%
Quatro
+8.57%
Power Miners
+8.52%
Minitalia
+8.48%
Bionicle
+8.10%
LEGO Art
+8.06%
BrickHeadz
+8.05%
Exo-Force
+8.00%
Pirates of the Caribbean
+7.95%
Indiana Jones
+7.89%
Architecture
+7.43%
Advanced Models
+7.27%
Samsonite
+7.19%
Pirates
+7.18%
Ninjago
+7.15%
Super Mario
+7.13%
Toy Story
+7.09%
Minifigure Series
+7.02%
DREAMZzz
+6.96%
DC Comics Super Heroes
+6.87%
System i Leg
+6.84%
Rock Raiders
+6.81%
Western
+6.80%
Dino Attack
+6.74%
Castle
+6.73%
Dino 2010
+6.73%
Botanicals
+6.62%
Adventurers
+6.62%
The LEGO Ninjago Movie
+6.62%
Aqua Raiders
+6.58%
Star Wars
+6.55%
Monster Fighters
+6.53%
Vidiyo
+6.43%
Cars
+6.43%
The Angry Birds Movie
+6.42%
Vikings
+6.23%
Marvel Super Heroes
+6.17%
Fabuland
+6.14%
Promotional
+6.10%
Space
+6.07%
Hobby Set
+5.93%
LEGOLAND
+5.88%
Pharaoh's Quest
+5.86%
Minecraft
+5.85%
Classic
+5.81%
Nexo Knights
+5.81%
The LEGO Movie
+5.78%
Homemaker
+5.76%
World City
+5.72%
Aquazone
+5.70%
Ben 10
+5.69%
Primo
+5.58%
Harry Potter
+5.51%
Elves
+5.51%
Ideas
+5.49%
Dots
+5.49%
Exclusive
+5.43%
Agents
+5.42%
Dinosaurs
+5.37%
Discovery
+5.35%
Atlantis
+5.20%
Building Set with People
+5.13%
LEGO Originals
+5.09%
Seasonal
+5.09%
Ultra Agents
+5.08%
Fusion
+5.06%
Universal Building Set
+4.98%
Jurassic World
+4.97%
Town
+4.96%
Disney
+4.90%
Gabby's Dollhouse
+4.78%
Monkie Kid
+4.78%
Power Functions
+4.73%
Dimensions
+4.71%
Trains
+4.70%
Sports
+4.69%
Mickey Mouse
+4.68%
Analysis
This analysis examines LEGO themes based on the growth rates of their sets.
Themes Analysis
Subthemes Analysis
Years Analysis
Dig in!
Click on a theme's row to the left and dig in for deeper analysis.
Most Owned Themes
Owned sets
#1
Star Wars
#2
Minifigure Series
#3
City
#4
Icons
#5
Marvel Super Heroes
#6
BrickHeadz
#7
Speed Champions
#8
Harry Potter
#9
Creator
#10
Technic
#11
Ideas
#12
Ninjago
#13
Seasonal
#14
Promotional
#15
Architecture
#16
DC Comics Super Heroes
#17
Disney
#18
Friends
#19
Gear
#20
Town
#21
Super Mario
#22
Minecraft
#23
Space
#24
Castle
#25
Bionicle
#26
Jurassic World
#27
Exclusive
#28
Duplo
#29
Dimensions
#30
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