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Themes Analysis
The following is a list of the top performing LEGO themes by average annual growth rate (CAGR).
Release years:
Exclude promotional sets
Annual growth
Vidiyo
27.35%
BrickLink
26.93%
FORMA
25.29%
Stranger Things
16.94%
Super Mario
15.30%
The Hobbit
15.08%
The Lord of the Rings
14.49%
LEGO Art
13.49%
LEGO Originals
12.21%
Pirates of the Caribbean
11.32%
HERO Factory
11.08%
SpongeBob SquarePants
10.74%
Spider-Man
10.68%
Indiana Jones
10.60%
Monster Fighters
10.37%
Minecraft
10.22%
Teenage Mutant Ninja Turtles
9.58%
Speed Champions
9.53%
Mixels
9.49%
The Lone Ranger
9.39%
Architecture
9.38%
Bionicle
9.37%
Xtra
9.36%
Quatro
9.28%
Pirates
9.17%
Batman
9.08%
Minitalia
9.06%
Vikings
8.92%
Dots
8.75%
Marvel Super Heroes
8.73%
Scooby-Doo
8.70%
Elves
8.67%
Western
8.57%
Castle
8.50%
Dino 2010
8.45%
Pharaoh's Quest
8.41%
BrickHeadz
8.35%
Rock Raiders
8.10%
Overwatch
8.04%
Prince of Persia
8.01%
Space
7.84%
Adventurers
7.75%
Power Miners
7.75%
Star Wars
7.68%
Samsonite
7.36%
Exclusive
7.23%
Aquazone
7.23%
Dino Attack
7.20%
Fusion
7.17%
Advanced Models
7.15%
The LEGO Ninjago Movie
7.12%
Disney
7.02%
Hobby Set
6.95%
Fabuland
6.90%
The LEGO Movie
6.90%
LEGOLAND
6.89%
Mickey Mouse
6.86%
Juniors
6.80%
Promotional
6.77%
Dinosaurs
6.66%
Minifigure Series
6.63%
Ninjago
6.61%
Power Functions
6.60%
Exo-Force
6.58%
System i Leg
6.53%
Seasonal
6.51%
4 Juniors
6.45%
Building Set with People
6.40%
The LEGO Batman Movie
6.40%
Classic
6.38%
Ben 10
6.38%
Jurassic World
6.34%
Legoland
6.26%
Duplo
6.26%
The Angry Birds Movie
6.19%
Cars
6.17%
Toy Story
6.16%
Homemaker
6.09%
Town
5.99%
DC Comics Super Heroes
5.90%
Sports
5.87%
Games
5.86%
Agents
5.85%
Minions
5.84%
Ultra Agents
5.78%
Hidden Side
5.74%
Unikitty!
5.68%
Trains
5.66%
Dino
5.56%
Aqua Raiders
5.52%
Harry Potter
5.50%
Discovery
5.49%
Racers
5.48%
Brick Sketches
5.48%
Studios
5.38%
Boats
5.33%
Make and Create
5.33%
Technic
5.31%
Ideas
5.22%
Nexo Knights
5.22%
Analysis
This is an analysis of LEGO themes based on the average annual growth rate of the theme's sets.
Themes Analysis
Subthemes Analysis
Years Analysis
Dig in!
Click on a theme's row to the left and dig in for deeper analysis.
Most Owned Themes
Owned sets
#1
Star Wars
#2
Minifigure Series
#3
Architecture
#4
City
#5
Icons
#6
BrickHeadz
#7
Harry Potter
#8
Marvel Super Heroes
#9
Ideas
#10
Technic
#11
Speed Champions
#12
Creator
#13
Seasonal
#14
Ninjago
#15
DC Comics Super Heroes
#16
Town
#17
Promotional
#18
Friends
#19
Super Mario
#20
Gear
#21
Castle
#22
Exclusive
#23
Space
#24
Disney
#25
Minecraft
#26
Bionicle
#27
Dimensions
#28
Duplo
#29
Jurassic World
#30
Advanced Models
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