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Themes Analysis
The following is a list of the top performing LEGO themes by average annual growth rate (CAGR).
Release years:
Exclude promotional sets
Annual growth
FORMA
27.49%
Vidiyo
26.43%
Stranger Things
24.22%
BrickLink
20.60%
The Lord of the Rings
15.24%
The Hobbit
14.64%
LEGO Art
14.24%
Brick Sketches
12.68%
Super Mario
12.11%
Pirates of the Caribbean
11.52%
Spider-Man
11.20%
Minecraft
11.11%
Xtra
11.05%
LEGO Originals
10.88%
Speed Champions
10.85%
Monkie Kid
10.84%
BrickHeadz
10.67%
SpongeBob SquarePants
10.47%
HERO Factory
10.34%
Indiana Jones
10.15%
Monster Fighters
9.94%
Scooby-Doo
9.78%
Teenage Mutant Ninja Turtles
9.72%
Elves
9.72%
Pirates
9.59%
Marvel Super Heroes
9.44%
Architecture
9.39%
Vikings
9.24%
Quatro
9.20%
The Lone Ranger
9.07%
Minitalia
8.97%
Bionicle
8.92%
Dots
8.87%
Dino 2010
8.79%
Western
8.75%
Mixels
8.62%
Batman
8.55%
Overwatch
8.49%
Castle
8.32%
Hobby Set
8.28%
Rock Raiders
8.05%
Advanced Models
7.84%
Fusion
7.80%
Prince of Persia
7.78%
Star Wars
7.53%
Space
7.45%
Samsonite
7.32%
Adventurers
7.23%
Pharaoh's Quest
7.17%
Promotional
7.15%
Aquazone
7.12%
Power Miners
7.01%
Fabuland
6.98%
The Lego Movie 2 The Second Part
6.93%
LEGOLAND
6.84%
Juniors
6.76%
Exclusive
6.75%
Ben 10
6.65%
Minifigure Series
6.65%
Ninjago
6.64%
Disney Princess
6.64%
The LEGO Ninjago Movie
6.58%
The Angry Birds Movie
6.51%
Exo-Force
6.39%
Classic
6.39%
System i Leg
6.39%
Seasonal
6.35%
Building Set with People
6.34%
Aqua Raiders
6.28%
Hidden Side
6.25%
Dinosaurs
6.25%
The LEGO Movie
6.20%
Legoland
6.20%
Power Functions
6.19%
Duplo
6.07%
Dino Attack
6.06%
Cars
5.98%
Harry Potter
5.94%
Disney
5.91%
Town
5.85%
Mickey Mouse
5.84%
Minions
5.84%
Homemaker
5.83%
The LEGO Batman Movie
5.78%
Ideas
5.73%
Serious Play
5.70%
4 Juniors
5.66%
Toy Story
5.49%
Dino
5.49%
Trains
5.48%
Games
5.37%
Boats
5.36%
Technic
5.36%
Discovery
5.33%
Nexo Knights
5.30%
DC Comics Super Heroes
5.27%
World City
5.23%
Jurassic World
5.23%
Sports
5.19%
Universal Building Set
5.16%
Analysis
This is an analysis of LEGO themes based on the average annual growth rate of the theme's sets.
Themes Analysis
Subthemes Analysis
Years Analysis
Dig in!
Click on a theme's row to the left and dig in for deeper analysis.
Most Owned Themes
Owned sets
#1
Star Wars
#2
Minifigure Series
#3
City
#4
Icons
#5
BrickHeadz
#6
Harry Potter
#7
Ideas
#8
Marvel Super Heroes
#9
Technic
#10
Speed Champions
#11
Creator
#12
Architecture
#13
Seasonal
#14
Ninjago
#15
DC Comics Super Heroes
#16
Town
#17
Friends
#18
Promotional
#19
Super Mario
#20
Gear
#21
Castle
#22
Space
#23
Exclusive
#24
Minecraft
#25
Disney
#26
Bionicle
#27
Duplo
#28
Dimensions
#29
Advanced Models
#30
Jurassic World
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