Ideas

Ideas was introduced in 2010 and currently consists of 38 sets. Most sets were released in 2020 which accounted for 6 sets. It is comprised of 5 subthemes with the most sets in Licensed which consists of 15 sets and has an annual growth of around 15.3%. As of today, the average annual growth of all the sets in Ideas is around 15.2% per year.

The LEGO Ideas theme, which started in 2008 as an offshoot of the Japanese website Cuusoo, then formally known as LEGO Cuusoo, is based around a website which allows users to submit ideas for Lego products to be turned into potential sets available commercially. If fellow users in the LEGO Ideas community up vote the project to 10000 then LEGO Group has a committee which votes on whether to build the set and release it. If the project is approved and cleared for production, it is developed and later released as an official set under the "LEGO Ideas" banner and the original designer receives 1% of the royalties and a number of free sets. Typically, a few projects are approved a year and most are rejected due to various restrictions.