The LEGO Ideas theme, which started in 2008 as an offshoot of the Japanese website Cuusoo, then formally known as LEGO Cuusoo, is based around a website which allows users to submit ideas for LEGO products to be turned into potential sets available commercially. If fellow users in the LEGO Ideas community up vote the project to 10000 then LEGO Group has a committee which votes on whether to build the set and release it. If the project is approved and cleared for production, it is developed and later released as an official set under the "LEGO Ideas" banner and the original designer receives 1% of the royalties and a number of free sets. Typically, a few projects are approved a year and most are rejected due to various restrictions.
2017 LEGO Sets
Two films anchored 2017: The LEGO Batman Movie and The LEGO Ninjago Movie, each with extensive waves and a dedicated CMF series. BrickHeadz moved from limited releases to a full collectible line, and LEGO Boost introduced approachable coding and robotics. Several short-lived lines from prior years, including the BIONICLE reboot and Mixels, were no longer active.