The LEGO Ideas theme, which started in 2008 as an offshoot of the Japanese website Cuusoo, then formally known as LEGO Cuusoo, is based around a website which allows users to submit ideas for LEGO products to be turned into potential sets available commercially. If fellow users in the LEGO Ideas community up vote the project to 10000 then LEGO Group has a committee which votes on whether to build the set and release it. If the project is approved and cleared for production, it is developed and later released as an official set under the "LEGO Ideas" banner and the original designer receives 1% of the royalties and a number of free sets. Typically, a few projects are approved a year and most are rejected due to various restrictions.
2020 LEGO Sets
In 2020, LEGO thrived despite global disruptions, debuting several new lines for both families and adult fans. LEGO Super Mario introduced interactive, course-building play; Monkie Kid launched with a modern take on Journey to the West; and creative-focused ranges such as DOTS, LEGO Art, and Brick Sketches broadened display and craft appeal. Creator Expert (later Icons) and Ideas delivered standout display sets, anchoring a strong year for collectors.