The LEGO Ideas theme, which started in 2008 as an offshoot of the Japanese website Cuusoo, then formally known as LEGO Cuusoo, is based around a website which allows users to submit ideas for LEGO products to be turned into potential sets available commercially. If fellow users in the LEGO Ideas community up vote the project to 10000 then LEGO Group has a committee which votes on whether to build the set and release it. If the project is approved and cleared for production, it is developed and later released as an official set under the "LEGO Ideas" banner and the original designer receives 1% of the royalties and a number of free sets. Typically, a few projects are approved a year and most are rejected due to various restrictions.
2020 LEGO Sets
Even with the Covid-19 pandemic seen around the world, we are happy to see the LEGO Group was able to satisfy the thirst of the many collectors worldwide and continued to produce some amazing and highly collectable sets. In fact, some of the best investments for the future are sets released in 2020 specifically seen in the Creator Expert and Ideas themes.