
The LEGO Ideas theme, which started in 2008 as an offshoot of the Japanese website Cuusoo, then formally known as LEGO Cuusoo, is based around a website which allows users to submit ideas for LEGO products to be turned into potential sets available commercially. If fellow users in the LEGO Ideas community up vote the project to 10000 then LEGO Group has a committee which votes on whether to build the set and release it. If the project is approved and cleared for production, it is developed and later released as an official set under the "LEGO Ideas" banner and the original designer receives 1% of the royalties and a number of free sets. Typically, a few projects are approved a year and most are rejected due to various restrictions.
2021 LEGO Sets
In 2021, LEGO continued its expansion and innovation, introducing new digital-physical hybrid experiences while reinforcing its commitment to sustainability. One of the most notable additions was LEGO VIDIYO, a collaboration with Universal Music Group, designed to let users create digital music videos using augmented reality (AR) and LEGO BeatBits. The theme blended physical collectible minifigures with app-based interaction, but despite its unique concept, it was short-lived and later discontinued due to low engagement.