Licensed is where LEGO Ideas sets based on films, TV series, games, music and brands are filed. Each began as a fan design that reached 10,000 supporters on the Ideas website before LEGO reviewed it, and the fan whose design is made gets a share of the sales. Licensed ideas are harder to get made, because LEGO also needs an agreement with the owner, and many popular projects have stopped at that step.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.