The LEGO Ideas theme, which started in 2008 as an offshoot of the Japanese website Cuusoo, then known as LEGO Cuusoo, is based around a website which allows users to submit ideas for LEGO products to be turned into potential sets available commercially. If fellow users in the LEGO Ideas community upvote the project to 10,000 then LEGO Group has a committee which votes on whether to build the set and release it.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.