The LEGO Ideas theme, which started in 2008 as an offshoot of the Japanese website Cuusoo, then formally known as LEGO Cuusoo, is based around a website which allows users to submit ideas for LEGO products to be turned into potential sets available commercially. If fellow users in the LEGO Ideas community up vote the project to 10000 then LEGO Group has a committee which votes on whether to build the set and release it. If the project is approved and cleared for production, it is developed and later released as an official set under the "LEGO Ideas" banner and the original designer receives 1% of the royalties and a number of free sets. Typically, a few projects are approved a year and most are rejected due to various restrictions.
2025 LEGO Sets
In 2025, LEGO continued to captivate builders with a mix of innovation and collaboration. A major highlight was a partnership with Formula 1 celebrating the sport’s 75th anniversary, featuring sets for all ten F1 teams across LEGO City and DUPLO. The Nintendo collaboration expanded with Mario Kart sets starring Yoshi, Donkey Kong, and Princess Peach, while the Australian hit Bluey joined the LEGO portfolio through DUPLO and 4+ sets tailored for younger fans. Rounding out the year’s nostalgia, LEGO revealed a Game Boy model under its Icons line, furthering its series of Nintendo-inspired tributes.