The LEGO Ideas theme, which started in 2008 as an offshoot of the Japanese website Cuusoo, then formally known as LEGO Cuusoo, is based around a website which allows users to submit ideas for LEGO products to be turned into potential sets available commercially. If fellow users in the LEGO Ideas community up vote the project to 10000 then LEGO Group has a committee which votes on whether to build the set and release it. If the project is approved and cleared for production, it is developed and later released as an official set under the "LEGO Ideas" banner and the original designer receives 1% of the royalties and a number of free sets. Typically, a few projects are approved a year and most are rejected due to various restrictions.
2024 LEGO Sets
In 2024, LEGO broadened its creative reach through major new licenses, digital experiences, and sustainability goals. The LEGO Dune theme debuted with the Atreides Royal Ornithopter, faithfully capturing the design of the 2021 film. A landmark collaboration with Epic Games introduced LEGO Fortnite, blending survival, building, and over 1,200 minifigure-style characters. Other notable releases included LEGO Animal Crossing and LEGO The Legend of Zelda, expanding LEGO’s Nintendo partnership, and LEGO Wicked, tied to the upcoming musical film. LEGO Despicable Me returned alongside sets for the new Despicable Me 4 movie, while LEGO Star Wars marked its 25th anniversary with commemorative editions. Sustainability remained central to LEGO’s mission as it reaffirmed goals to use 50% renewable or recycled materials by 2026 and phase out fossil-based plastics by 2032.