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  2. Exclusive
  3. Employee Gift
  4. Toy Store Shopkeeper
Toy Store Shopkeeper Minifigure - Shopkeeper with reddish brown hair and moustache, wearing a pearl gold vest and dark red legs - hol391

Toy Store Shopkeeper Minifigure

The LEGO Exclusive Toy Store Shopkeeper minifig was first introduced in 2025 in the set 4002025 Toy Store and is currently estimated to be valued around $9 and an annual growth of about 29.3%.
hol391 Shopkeeper with reddish brown hair and moustache, wearing a pearl gold vest and dark red legs. The LEGO minifigure is exclusive.
The Toy Store Shopkeeper is a minifigure from the Toy Store set, featuring reddish brown hair and a moustache. He wears a pearl gold vest with a chain detail and dark red pants, embodying a classic shopkeeper look.

Minifig Value (New/Loose)

This represents the current value of the minifig Toy Store Shopkeeper since 2025. High accuracy

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the last 3 months of new/loose LEGO Toy Store Shopkeeper.

Sale Trends

This chart shows the sales trends (number sold) of new/loose LEGO Toy Store Shopkeeper.

Toy Store Shopkeeper Appears in the Following LEGO Set

4002025 Toy Store

Theme / Subtheme Exclusive / Employee Gift
Year 2025
Pieces / Minifigs 1,769 / 7
Availability Retired
4002025 LEGO Toy Store
Value $273.30
Annual growth 35.2%

My Collection

Toy Store Shopkeeper Reviews

7 reviews
4.8
Collectors
Investors
Review for LEGO set 4002025 Toy Store from Jays Brick Blog
“4002025 Toy Store is such a great set, and I am a little sad that such a brilliant set won’t be released to the masses as a retail LEGO set. I absolutely adore the versatility of how you display, with so many options to integrate it into your LEGO Winter Village, OR even the... More Modular Street. In a year without a “proper” Winter Village set, it’s now apparent that this could’ve and should’ve been released as the 2025 Winter Village set, which would make a lot of people very happy.”
Full review at jaysbrickblog.com

Community Stats

Toy Store Shopkeeper (hol391) currently ranks #2 out of the top owned loose minifigs that are related.
#1Santa (hol391)
#2Toy Store Shopkeeper (hol391)
#3Toy Store Postmaster (hol391)
#4Toy Store Girl (hol391)
#5Toy Store Female Elf (hol391)
#6Toy Store Elf (hol391)
#7Toy Store Boy (hol391)

About Exclusive Employee Gift

The Employee Gift minifigures come from the sets LEGO gives its own staff, most of them as holiday gifts, and many were never sold. Several are versions found nowhere else, such as an R2-D2 with a flat silver head, Ninjago's Kai, Cole, Zane, Nya and Wu in pearl gold robes, and Santa Garmadon. Classic Space is a favourite, with a red spaceman in an updated helmet, a Blacktron 1 reissue, a Classic Space droid and the Dreamer in a dark purple Classic Space suit. Elves, a snowman and Friends characters in festive outfits complete the holiday mood.
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