Minifig Facts
Merchant Jay, also known as Merchant Avatar Jay, is a LEGO Ninjago minifigure character introduced in the Prime Empire subtheme. In the digital world of Prime Empire, Jay adopts the guise of a merchant, offering items and information to aid players within the game. This variant of Jay comes equipped with accessories typical of a merchant, enhancing his role as a provider in the virtual domain. The character appears in both the LEGO sets and the related TV series, contributing to the storyline involving the digital game realm.
Common description: Jay - Merchant Jay
Merchant Jay Reviews
Is this LEGO minifigure a good investment?
“There are currently several Jay minifigs figures. This one (njo595) is exclusive to a single set, making it slightly more desirable to collectors and investors. Additionally, it’s not as widely owned as other Jay versions.”
Review brought to you by BrickEconomy Bot
About Ninjago Prime Empire

The Prime Empire subtheme includes minifigures such as Digi Jay, Digi Kai, and Unagami. The storyline revolves around the ninjas being sucked into the video game world of Prime Empire, where they must complete dangerous levels and confront Unagami, the game's rogue AI. The ninjas' digital avatars and unique weapons add a high-tech twist to their adventures.
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