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31140 LEGO Creator 3 in 1 Magical Unicorn thumbnail image

31140 LEGO Creator 3 in 1 Magical Unicorn
Images 6Description 
31140 LEGO Creator 3 in 1 Magical Unicorn
  • Magical Unicorn thumbnail
  • Magical Unicorn thumbnail
  • Magical Unicorn thumbnail
  • Magical Unicorn thumbnail
  • Magical Unicorn thumbnail
  • Magical Unicorn thumbnail

LEGO 31140 Magical Unicorn is a Creator set currently available at retail for $9.99 and is projected to retire in mid and late 2026. Current new-sealed secondary market prices range from $10 to $15, with the average above MSRP at $11.

Forecast Model

This represents the expected annual growth (CAGR) based solely on a forecast model.
LEGO 31140 Magical Unicorn is a Creator 3-in-1 set released in 2023, containing 145 pieces. It offers three build options: a unicorn, a peacock, or a seahorse. The unicorn model was designed by George Gilliatt, the peacock by Matthew Ashton, and the seahorse by Irma Svenningsson.

Once retired, the expected annual growth will be close to 3% after the second year, valuing the set between $11 and $12 shortly after it is retired.
Retirement risk.Magical Unicorn has been available for 39 months. Based on the average lifespan of other sets in this theme (21 months), this set may be at risk of retiring in the coming months.
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For Sale (New/Sealed)

This chart shows the sales listing trends of 31140 Magical Unicorn.
 (US) CREATOR 31140 MAGICAL UNICORN NEW & SEALED BUILDING TOY
BrickEconomy Choice
$7.94
(US) CREATOR: Magical Unicorn (31140) New sealed $7.99
-20.0%
(US) Creator 3-in-1: Magical Unicorn (31140) NIB $8.98
-10.1%
(US) 31140 Creator 3 in 1 Magical Unicorn 145 pcs NEW in Box $8.99
-10.0%
(US) CREATOR Set #31140 Magical Unicorn 3 in 1 Sealed Box NEW $9.00
-9.9%
(US) #31140 CREATOR 3-IN-1 MAGICAL UNICORN SET 145pcs NEW/UNOPENED $9.95
-0.4%
(TH) NEW LEGO Creator 3 in 1 Magical Unicorn Seahorse Peacock Toy Set 31140 FAST SHIP $9.97
-0.2%
(US) Magical Unicorn Lego 3-in-1 Creator New Sealed 31140 $9.97
-0.2%
(US) CREATOR: Magical Unicorn (31140) $9.98
-0.1%
(US) Creator 3 in 1 Magical Unicorn 31140 145 Pieces $9.99
(US) CREATOR 3 In 1: Magical Unicorn (31140) $9.99
(US) Official LEGO Magical Unicorn $9.99
(US) 31140 Creator 3-in-1 Magical Unicorn Peacock Seahorse New Factory Sealed ++ $10.99
+10.0%
(US) 31140 CREATOR 3-in-One : Magical Unicorn/Sea-Horse .NEW in BOX FREE SHIP $10.99
+10.0%
Show 29 more listings

For Sale (Used)

 (US) LEGO 31140 Creator 3-in-1 Magical Unicorn Peacock Seahorse Used Complete Manual $7.99

Contained In Sets

66801 Springtime Animal Play Pack

Theme / Subtheme Seasonal / Easter
Year 2025
Pieces 382
Availability Retired
66801 LEGO Easter Springtime Animal Play Pack
Retail $15.00
Value $22.71
Growth  +51.4%
Annual growth 26.2%

66783 Colorful Animals Play Pack

Theme / Subtheme Exclusive / Value Packs
Year 2024
Pieces 444
Availability Retail
66783 LEGO Colorful Animals Play Pack
Retail $18.18
Available at retail

Sets in Creator / 3 in 1

31141 Main Street

Theme / Subtheme Creator / 3 in 1
Year 2023
Pieces / Minifigs 1,459 / 6
Availability Retired
31141 LEGO Creator 3 in 1 Main Street
Retail $139.99
Value $119.99

31142 Space Roller Coaster

Theme / Subtheme Creator / 3 in 1
Year 2023
Pieces / Minifigs 874 / 6
Availability Retired
31142 LEGO Creator 3 in 1 Space Roller Coaster
Retail $109.99
Value $148.56
Growth  +35.1%

31139 Cosy House

Theme / Subtheme Creator / 3 in 1
Year 2023
Pieces / Minifigs 808 / 3
Availability Retired
31139 LEGO Creator 3 in 1 Cosy House
Retail $59.99
Value ~$59.99

31138 Beach Camper Van

Theme / Subtheme Creator / 3 in 1
Year 2023
Pieces / Minifigs 556 / 2
Availability Retired
31138 LEGO Creator 3 in 1 Beach Camper Van
Retail $49.99
Value $57.53
Growth  +15.1%
Annual growth 6.6%

31143 Birdhouse

Theme / Subtheme Creator / 3 in 1
Year 2023
Pieces 476
Availability Retired
31143 LEGO Creator 3 in 1 Birdhouse
Retail $29.99
Value $35.16
Growth  +17.2%
Annual growth 11.1%

31137 Adorable Dogs

Theme / Subtheme Creator / 3 in 1
Year 2023
Pieces 475
Availability Retired
31137 LEGO Creator 3 in 1 Adorable Dogs
Retail $29.99
Value ~$29.99

31133 White Rabbit

Theme / Subtheme Creator / 3 in 1
Year 2023
Pieces 258
Availability Retired
31133 LEGO Creator 3 in 1 White Rabbit
Retail $19.99
Value $20.97
Growth  +4.9%
Annual growth 2.4%

31136 Exotic Parrot

Theme / Subtheme Creator / 3 in 1
Year 2023
Pieces 253
Availability Retail
31136 LEGO Creator 3 in 1 Exotic Parrot
Retail $19.99
Available at retail

31144 Exotic Pink Parrot

Theme / Subtheme Creator / 3 in 1
Year 2023
Pieces 253
Availability Retired
31144 LEGO Creator 3 in 1 Exotic Pink Parrot
Retail $19.99
Value $28.00
Growth  +40.1%
Annual growth 15.7%

31134 Space Shuttle

Theme / Subtheme Creator / 3 in 1
Year 2023
Pieces 144
Availability Retail
31134 LEGO Creator 3 in 1 Space Shuttle
Retail $9.99
Available at retail

31135 Vintage Motorcycle

Theme / Subtheme Creator / 3 in 1
Year 2023
Pieces 128
Availability Retired
31135 LEGO Creator 3 in 1 Vintage Motorcycle
Retail $14.99
Value $22.36
Growth  +49.2%
Annual growth 13.5%

30641 Panda

Theme / Subtheme Creator / 3 in 1
Year 2023
Pieces 83
Availability Retired
30641 LEGO Creator 3 in 1 Panda
Retail $4.99
Value $9.85
Growth  +97.4%
Annual growth 23.6%

My Collection

Magical Unicorn Reviews

32 reviews
4.7
Collectors
Investors
Jays Brick Blog
“I had an absolute blast with 31140 Magical Unicorn, and I consider this a shining example of all that’s great with Creator 3-in-1. Each different model has their own quirks and they all look pretty good, although I have to say that I’m partial to the Peacock because of his... More sass levels. The Magical Unicorn is a superb model, with mesmerizing colors, and plenty of articulation that simply invites you to play and put it in all sorts of funny poses.”
Full review at jaysbrickblog.com
“I would definitely recommend this set with the one caveat being that I’d only do so for the unicorn. It’s a brilliant little creature. The other two models are quite a steep decline in quality and therefore ultimately I don’t really feel bad not having bought more packages.... More LEGO could have resolved this conundrum easily by including some more parts for those alternate builds, though, which makes this even more regrettable.”
Full review at myleniumsbrickcorner.wordpress.com

About Creator 3 in 1

The LEGO Creator 3-in-1 theme consists of LEGO sets that offer instructions for building three distinct models using the same set of bricks. Each set provides the components necessary for all three designs, but only one model can be built at a time.

3 in 1 was introduced in 2006 and currently consists of 251 sets. As of today, 4954 Model Town House is the most valuable 3 in 1 set with an estimated new/factory sealed value of $311.
Read more
Imaginative kids aged 7+ can be transported to a mythical land for enthralling action with this 3in1 Magical Unicorn (31140) building set. It features a unicorn toy with a golden horn, colorful tail, and posable legs and hooves. It can be presented in 2 different positions: standing on 4 legs or reared up on its 2 hind legs for an iconic pose and displayed on the set’s rainbow stand.

Build colorful animals from LEGO® bricks
The mythical action never stops with 3 different magical creatures for little builders to assemble in this LEGO Creator 3in1 set. They can build a posable Magical Unicorn, rebuild it into a posable seahorse toy with a seabed stand, turn it into a posable magical peacock with a colorful tail, or even use the bricks to create another enchanting creature.

3 magical creatures in 1 set – Little builders can build and rebuild 3 different colorful models with this LEGO® Creator 3in1 Magical Unicorn (31140) playset

Long-lasting play value – Kids can enjoy fun...
Description provided by LEGO©