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  3. Heartlake City
41728 LEGO Friends Heartlake City Heartlake Downtown Diner thumbnail image

41728 LEGO Friends Heartlake City Heartlake Downtown Diner
Images 6Description 
41728 LEGO Friends Heartlake City Heartlake Downtown Diner
  • Heartlake Downtown Diner thumbnail
  • Heartlake Downtown Diner thumbnail
  • Heartlake Downtown Diner thumbnail
  • Heartlake Downtown Diner thumbnail
  • Heartlake Downtown Diner thumbnail
  • Heartlake Downtown Diner thumbnail

Forecast Model

This represents the expected annual growth (CAGR) based on a forecast model only.
LEGO 41728 Heartlake Downtown Diner is a 346 piece Friends set with 3 mini-doll figures released in 2023. It features a drive-through, outdoor seating, arcade game, moving jukebox, fridge with salad ingredients, 2 drinks, money, and 3 slices of bread for sandwich-making.

While the MSRP is $29.99, the current average price on the secondary markets is around $26. The set is estimated to retire sometime within mid to late 2024. Once retired, the expected annual growth will be close to 1% after the second year, which will value the set between $31 and $32 shortly after it is retired.
Retirement risk Retirement risk. Heartlake Downtown Diner should be retiring in most LEGO retail markets and regional LEGO.com online shops very soon. A number of regions have already retired this set.
All regions

For Sale (New/Sealed)

This chart shows the sales listing trends of 41728 Heartlake Downtown Diner.
(US) Friends Heartlake Downtown Diner Set (41728) Brand New in Box - unopened
BrickEconomy Choice
$22.50
(US) FRIENDS: Heartlake Downtown Diner (41728)
$22.50
-25.0%
(US) FRIENDS: Heartlake Downtown Diner (41728) (NIB)
$22.95
-23.5%
(CA) New - LEGO Friends - Heartlake Downtown Diner #41728
$23.78
-20.7%
(US) Friends Heartlake Downtown Diner Restaurant Set 41728 Brand New Sealed
$24.00
-20.0%
(US) FRIENDS: Heartlake Downtown Diner (41728)
$24.95
-16.8%
(US) Friends Heartlake Downtown Diner Restaurant Set 41728 Brand New Sealed
$24.99
-16.7%
(US) FRIENDS: Heartlake Downtown Diner (41728)
$25.99
-13.3%
(US) Friends 41728 Heartlake Downtown Diner 346 Pieces Set Aliya Liann Charli
$26.00
-13.3%
(US) Friends (NEW) Heartlake Downtown Diner (SEALED BOX) Set 41728 334 Parts
$26.95
-10.1%
(US) Friends Heartlake Downtown Diner Set # 41728 NEW UNOPENED FREE SHIPPING
$27.00
-10.0%
(US) Friends 41728 - Heartlake Downtown Diner - 346 Pcs
$27.50
-8.3%
(US) Friends Heartlake Downtown Diner Restaurant Set 41728 Brand New Sealed
$27.59
-8.0%
(US) FRIENDS SERIES #41728 HEARTLAKE DOWNTOWN DINER - 346 PCS (FREE SHIPPING)
$29.00
-3.3%
(US) FRIENDS: Heartlake Downtown Diner (41728) New Sealed Free Shipping
$29.00
-3.3%
(US) NEW LEGO FRIENDS SEALED SET HEARTLAKE DOWNTOWN DINER 41728 3 Minifigs
$29.99
(US) Friends Heartlake Downtown Diner *41728 Restaurant Playset 346 Pcs New Nos
$29.99
(US) Official LEGO Heartlake Downtown Diner
$29.99
Show 10 more listings

Mini-doll figures

Heartlake Downtown Diner contains 3 mini-doll figures. The mini-doll figure is exclusive to this set.
frnd612
Aliya
Aliya from Friends theme wears a dark blue gym slip top over a white blouse, dark blue skirt, and metallic pink sandals - frnd612
3 sets
Value $1.43
frnd613
Charli
Charli from Friends wears a white apron top over a dark turquoise shirt, a white long skirt, and medium blue shoes - frnd613
Exclusive
Value $1.85
frnd583
Liann
Liann from Friends theme wearing bright light blue vest, bright light orange shorts, and coral shoes - frnd583
4 sets
Value $1.10

Sets in Friends / Heartlake City

41704 Main Street Building

Theme / Subtheme Friends / Heartlake City
Year 2022
Pieces / Mini-doll figures 1,682 / 8
Availability Retired
41704 LEGO Friends Heartlake City Main Street Building
Retail $159.99
Value $166.00
Growth  +3.8%
Annual growth 4.2%

42638 Castle Bed and Breakfast

Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 1,311 / 4
Availability Retail
42638 LEGO Friends Heartlake City Castle Bed and Breakfast
Retail $99.99
Available at retail

42604 Heartlake City Shopping Mall

Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 1,237 / 7
Availability Retail
42604 LEGO Friends Heartlake City Shopping Mall
Retail $119.99
Available at retail

41714 Andrea's Theatre School

Theme / Subtheme Friends / Heartlake City
Year 2022
Pieces / Mini-doll figures 1,154 / 4
Availability Retired
41714 LEGO Friends Heartlake City Andrea's Theatre School
Retail $99.99
Value $99.95

42621 Heartlake City Hospital

Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 1,045 / 5
Availability Retail
42621 LEGO Friends Heartlake City Hospital
Retail $99.99
Available at retail

41731 Heartlake International School

Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 985 / 5
Availability Retail (Retiring soon)
41731 LEGO Friends Heartlake City Heartlake International School
Retail $99.99
Available at retail
Retiring soon

41711 Emma's Art School

Theme / Subtheme Friends / Heartlake City
Year 2022
Pieces / Mini-doll figures 844 / 3
Availability Retired
41711 LEGO Friends Heartlake City Emma's Art School
Retail $69.99
Value $87.41
Growth  +24.9%
Annual growth 8.8%

41729 Organic Grocery Store

Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 830 / 5
Availability Retired
41729 LEGO Friends Heartlake City Organic Grocery Store
Retail $89.99
Value $89.00

41747 Heartlake City Community Kitchen

Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 695 / 5
Availability Retail (Retiring soon)
41747 LEGO Friends Heartlake City Community Kitchen
Retail $67.99
Available at retail
Retiring soon

42618 Heartlake City Cafe

Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 426 / 3
Availability Retail
42618 LEGO Friends Heartlake City Cafe
Retail $29.99
Available at retail

42614 Vintage Fashion Store

Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 409 / 3
Availability Retail
42614 LEGO Friends Heartlake City Vintage Fashion Store
Retail $39.99
Available at retail

42636 Heartlake City Preschool

Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 239 / 6
Availability Retail (Retiring soon)
42636 LEGO Friends Heartlake City Preschool
Retail $49.99
Available at retail
Retiring soon

41705 Heartlake City Pizzeria

Theme / Subtheme Friends / Heartlake City
Year 2022
Pieces / Mini-doll figures 144 / 2
Availability Retired
41705 LEGO Friends Heartlake City Pizzeria
Retail $14.99
Value ~$14.99

42608 Tiny Accessories Store

Theme / Subtheme Friends / Heartlake City
Year 2024
Pieces / Mini-doll figures 129 / 2
Availability Retail (Retiring soon)
42608 LEGO Friends Heartlake City Tiny Accessories Store
Retail $10.99
Available at retail
Retiring soon

My Collection

Heartlake Downtown Diner Reviews

19 reviews
4.6
Collectors
Investors
Bricksfanz
“Now the new generation of LEGO® Friends can experience a good old fashion 50s eatery with the Downtown Diner. The set features some interesting elements, inventive minibuilds and a cool sticker or two. It’s not the most exciting of the new Friends sets and feels a little... More more like one of the older sets. Yet it has a few interesting details, in particular, all the little mini builds even down to such things as the sub sandwiches and napkin dispensers.”
Full review at bricksfanz.com
Brickset
“This set ticks all the boxes for a diner - there's a serving area, table with sandwiches, and some really nice architectural details. The facade for the building is excellent - love the red and white roof, and the large brick built sandwich. The rocking jukebox is a really... More nice touch. In comparing it with 41349 Drifting Diner, the building is certainly more substantial in this set, but there are more activities and opportunities for play in 41349 (as that had a race car and a drive in cinema).”
Full review at brickset.com

About Friends Heartlake City

Heartlake City is the central setting for the LEGO Friends theme, offering a vibrant and detailed backdrop for various activities and adventures. This fictional city features a wide range of locations, including cafes, resorts, amusement parks, and water parks, all designed to promote imaginative play and storytelling. Each set within Heartlake City includes mini-doll figures and numerous accessories, reflecting the diverse interests and dynamic lifestyles of the Friends characters. The city's detailed environments encourage creativity, friendship, and exploration, making it a beloved theme among LEGO fans.

Heartlake City was introduced in 2022 and currently consists of 15 sets. As of today, 41704 Main Street Building is the most valuable Heartlake City set with an estimated new/factory sealed value of $166.
Read more
Kids aged 6 and up can role-play lots of restaurant stories with this LEGO® Friends Heartlake Downtown Diner (41728) building toy set. With lots of accessories to inspire creative play, they can pretend to make sandwiches or imagine being a customer at the diner. Features include a drive-through, outdoor seating, plus an arcade game and a moving jukebox. Kids can use the salad ingredients in the fridge to customize sandwiches. Other accessories include 2 drinks, money, 3 slices of bread for sandwiches, a napkin holder, a trash can and a skateboard. There’s also a mischievous cat who loves to visit the diner!

Kids make friends and discover exciting locations in the LEGO Friends universe, where they can enjoy creative play and act out real-life adventures.

Restaurant role play for kids aged 6+ – Inspire hours of creative play with this LEGO® Friends Heartlake Downtown Diner (41728) set

Includes 3 mini-dolls – This Heartlake City set comes with LEGO® Friends characters Liann,...
Description provided by LEGO©