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41728 LEGO Friends Heartlake City Heartlake Downtown Diner thumbnail image

41728 LEGO Friends Heartlake City Heartlake Downtown Diner
Images 6Description 
41728 LEGO Friends Heartlake City Heartlake Downtown Diner
  • Heartlake Downtown Diner thumbnail
  • Heartlake Downtown Diner thumbnail
  • Heartlake Downtown Diner thumbnail
  • Heartlake Downtown Diner thumbnail
  • Heartlake Downtown Diner thumbnail
  • Heartlake Downtown Diner thumbnail

LEGO 41728 Heartlake Downtown Diner is a Friends set valued at $30 for new and sealed sets, up 0% from an original retail price of $29.99. The set retired in November 2024. On the used market, values range from $23 to $26 based on condition. Secondary market prices for new and sealed sets typically fall between $26 and $35. Momentum for the set is holding level for now, in spite of recent gains in value.

Heartlake Downtown Diner Value (New/Sealed)

This chart represents the current new/sealed value of the set Heartlake Downtown Diner since November 2024. Very high accuracy
LEGO 41728 Heartlake Downtown Diner is a Friends Heartlake City set released in 2023, containing 346 pieces and 3 mini-dolls. It builds a diner with a drive-through, outdoor seating, an arcade cabinet, a moving jukebox, and a kitchen area with a fridge for salad ingredients and sandwich-making. Accessories include two drinks, cash, three bread slices, a napkin holder, a trash can, and a skateboard. The character lineup features mini-dolls Liann and Aliya along with a cat figure.

The 3 included mini-doll figures account for approximately 19% of the set's total value. New and sealed listings currently range from $25 to $35. The set was available for 22 months, from January 2023 to November 2024.
All regions

For Sale (New/Sealed)

 (US) Friends Heartlake Downtown Diner 41728 Brand New & Factory Sealed
BrickEconomy Choice
$23.99
(US) FRIENDS: Heartlake Downtown Diner (41728) $24.00
-20.0%
(US) 41728 Friends Heartland Downtown Diner RETIRED Nov 2024 $24.00
-20.0%
(US) 41728 LEGO Heartlake Downtown Diner $24.00
-20.0%
(US) 41728 FRIENDS Heartlake Downtown Diner Aliya Liann Charli Set $24.00
-20.0%
(US) Heartlake Downtown Diner from BrickLink seller Pieces4u $24.00
-20.0%
(US) Heartlake Downtown Diner from BrickLink seller jeffsrobin $24.42
-18.6%
(US) Friends #41728 - Heartlake Downtown Diner - 346 pieces, NEW & SEALED $24.50
-18.3%
(US) FRIENDS: Heartlake Downtown Diner (41728) $24.95
-16.8%
(US) FRIENDS: Heartlake Downtown Diner (41728) New/sealed $24.95
-16.8%
(US) FRIENDS: Heartlake Downtown Diner (41728) 346 Pieces Ages 6+ $24.95
-16.8%
(US) Friends Heartlake Downtown Diner NEW Factory Sealed 41728 Super Fun Build $24.95
-16.8%
(US) Heartlake Downtown Diner from BrickLink seller bricklabtx $24.95
-16.8%
(US) New LEGO FRIENDS: Heartlake Downtown Diner (41728)with 346 Pieces $24.99
-16.7%
(US) 41728 Friends Heartlake Downtown Diner NEW SEALED RETIRED $24.99
-16.7%
(US) Friends Heartlake Downtown Diner 41728 Restaurant Playset 346 pcs NOS NIB $24.99
-16.7%
(US) FRIENDS: Heartlake Downtown Diner (41728) $24.99
-16.7%
(US) 41728 FRIENDS: Heartlake Downtown Diner Brand New Factory Sealed Case Fresh $24.99
-16.7%
(US) 41728 Friends Heartlake Downtown Diner Restaurant New Sealed Retired NISB. $24.99
-16.7%
(US) Friends (41728) Heartlake Downtown Diner SEALED, RETIRED $25.00
-16.6%
(US) FRIENDS: Heartlake Downtown Diner (41728) $25.00
-16.6%
Picked for your regionShow 39 more listings

Sales Distribution (Last 90 Days)

This chart shows the distribution of sales for the past three months of new/sealed 41728 Heartlake Downtown Diner.

Sale Trends

This chart shows the sales trends of new/sealed 41728 Heartlake Downtown Diner.

Market Momentum

Neutral
The value of 41728 Heartlake Downtown Diner has risen over the last three months. Member interest remains steady, keeping it among the most followed Friends sets despite plenty of copies for sale.
DemandTop 8% in Friends
High demand
12 months agoToday
SupplyMore than most in Friends
Listings up 9% this month
12 months agoToday
Growth vs peers+9% typical for Heartlake City
+16% over the past year
12 months agoToday
Outlook:7% bearish·55% neutral·38% bullish
Why it's moving, signals and outlook

Heartlake Downtown Diner Mini-doll figures

Heartlake Downtown Diner contains 3 mini-doll figures. Charli is exclusive to this set.
frnd612
Aliya
Aliya from Friends theme wears a dark blue gym slip top over a white blouse, dark blue skirt, and metallic pink sandals - frnd612
3 sets
Value $1.77
frnd613
Charli
Charli from Friends wears a white apron top over a dark turquoise shirt, a white long skirt, and medium blue shoes - frnd613
Exclusive
Value $2.27
frnd583
Liann
Liann from Friends theme wearing bright light blue vest, bright light orange shorts, and coral shoes - frnd583
4 sets
Value $1.62

Sets in Friends / Heartlake City

41732 Downtown Flower and Design Stores

Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 2,010 / 9
Availability Retired
41732 LEGO Friends Heartlake City Downtown Flower and Design Stores
Retail $159.99
Value $199.99
Growth  +25.0%
Annual growth 8.2%

41748 Heartlake City Community Center

Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 1,513 / 6
Availability Retired
41748 LEGO Friends Heartlake City Community Center
Retail $139.99
Value $199.98
Growth  +42.9%

41731 Heartlake International School

Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 985 / 5
Availability Retired
41731 LEGO Friends Heartlake City Heartlake International School
Retail $99.99
Value $149.99
Growth  +50.0%
Annual growth 9.7%

41729 Organic Grocery Store

Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 830 / 5
Availability Retired
41729 LEGO Friends Heartlake City Organic Grocery Store
Retail $89.99
Value $102.18
Growth  +13.5%
Annual growth 4.9%

41747 Heartlake City Community Kitchen

Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 695 / 5
Availability Retired
41747 LEGO Friends Heartlake City Community Kitchen
Retail $67.99
Value $160.78
Growth  +136.5%
Annual growth 18.0%

41742 Cat Hotel

Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 445 / 2
Availability Retired
41742 LEGO Friends Heartlake City Cat Hotel
Retail $29.99
Value $54.99
Growth  +83.4%
Annual growth 12.4%

41743 Hair Salon

Theme / Subtheme Friends / Heartlake City
Year 2023
Pieces / Mini-doll figures 401 / 3
Availability Retired
41743 LEGO Friends Heartlake City Hair Salon
Retail $39.99
Value $40.32
Growth  +0.8%

Heartlake Downtown Diner Questions

What does LEGO 41728 Heartlake Downtown Diner sell for now?

A new, sealed copy of Heartlake Downtown Diner is worth about $30 today, and most sealed copies sell for between $26 and $35. Used copies are worth about $25.

Is LEGO 41728 Heartlake Downtown Diner still available?

No. LEGO retired Heartlake Downtown Diner in November 2024 after 22 months on store shelves, 4 months longer than the typical Heartlake City set. New copies now come only from the secondary market, where sellers on eBay and BrickLink set the price.

How has LEGO 41728 Heartlake Downtown Diner performed since its release?

Heartlake Downtown Diner is worth about what it cost at retail, $29.99.

What will LEGO 41728 Heartlake Downtown Diner be worth next year?

By this time next year, the forecast has Heartlake Downtown Diner near $32, about 5% more than today. In the short term the market reads neutral. The market signals are balanced for now. Forecasts are estimates, not guarantees.

How many pieces does LEGO 41728 Heartlake Downtown Diner have, and which mini-doll figures are included?

Heartlake Downtown Diner is built from 346 pieces, about $0.09 each at retail. The 3 mini-doll figures included are Aliya, Charli and Liann. Together the mini-doll figures are worth about $5.66, about 19% of the set's value, and Charli is the most valuable at $2.27. Charli is exclusive to this set.

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My Collection

Heartlake Downtown Diner Reviews

21 reviews
4.6
Collectors
Investors
Bricksfanz
“Now the new generation of LEGO® Friends can experience a good old fashion 50s eatery with the Downtown Diner. The set features some interesting elements, inventive minibuilds and a cool sticker or two. It’s not the most exciting of the new Friends sets and feels a little... More more like one of the older sets. Yet it has a few interesting details, in particular, all the little mini builds even down to such things as the sub sandwiches and napkin dispensers.”
Full review at bricksfanz.com
Brickset
“This set ticks all the boxes for a diner - there's a serving area, table with sandwiches, and some really nice architectural details. The facade for the building is excellent - love the red and white roof, and the large brick built sandwich. The rocking jukebox is a really... More nice touch. In comparing it with 41349 Drifting Diner, the building is certainly more substantial in this set, but there are more activities and opportunities for play in 41349 (as that had a race car and a drive in cinema).”
Full review at brickset.com

About Friends Heartlake City

Heartlake City is the central setting for the LEGO Friends theme, offering a vibrant and detailed backdrop for various activities and adventures. This fictional city features a wide range of locations, including cafes, resorts, amusement parks, and water parks, all designed to promote imaginative play and storytelling. Each set within Heartlake City includes mini-doll figures and numerous accessories, reflecting the diverse interests and dynamic lifestyles of the Friends characters. The city's detailed environments encourage creativity, friendship, and exploration, making it a beloved theme among LEGO fans.

Heartlake City consists of 75 sets that ran from 2012 to 2027. As of today, 41318 Heartlake Hospital is the most valuable Heartlake City set with an estimated new/sealed value of $214.
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Kids aged 6 and up can role-play lots of restaurant stories with this LEGO® Friends Heartlake Downtown Diner (41728) building toy set. With lots of accessories to inspire creative play, they can pretend to make sandwiches or imagine being a customer at the diner. Features include a drive-through, outdoor seating, plus an arcade game and a moving jukebox. Kids can use the salad ingredients in the fridge to customize sandwiches. Other accessories include 2 drinks, money, 3 slices of bread for sandwiches, a napkin holder, a trash can and a skateboard. There’s also a mischievous cat who loves to visit the diner!

Kids make friends and discover exciting locations in the LEGO Friends universe, where they can enjoy creative play and act out real-life adventures.

Restaurant role play for kids aged 6+ – Inspire hours of creative play with this LEGO® Friends Heartlake Downtown Diner (41728) set

Includes 3 mini-dolls – This Heartlake City set comes with LEGO® Friends characters Liann,...
Description provided by LEGO©