UPS Co-Branded LEGO Sets

LEGO’s connection with UPS appears through its collaborations with Ferrari and Shell rather than a direct licensing agreement. In several Ferrari-themed sets across the Racers and Speed Champions lines—such as 40190 Ferrari F138, 40194 Finish Line & Podium, 75879 Scuderia Ferrari SF16-H, 75889 Ferrari Ultimate Garage, 75908 458 Italia GT2, and 75913 F14 T & Scuderia Ferrari Truck—UPS branding was included as part of the authentic sponsor decals on Ferrari’s Formula 1 cars and team equipment. These sets were developed in coordination with Ferrari and Shell V-Power promotional campaigns, replicating real-world sponsor placements seen on the vehicles. While LEGO did not partner directly with UPS, the company’s logo appeared accurately within these sets to reflect Ferrari’s genuine racing livery.