Promotional sets are a subtheme of DREAMZzz that consists of 7 sets that ran from 2023 to 2025. Most sets were released in 2023 which accounted for 5 sets. As of today, the average annual growth of sets in DREAMZzz Promotional is approximately 7.4% per year.
The LEGO DREAMZzz theme which was released in the summer of 2023 is based on the LEGO DREAMZzz TV show. The LEGO DREAMZzz series follows the adventures of school friends, Mateo, Izzie, Cooper, Logan and Zoey, as they join a secret agency and learn to use the power of imagination to journey into the Dream World. The LEGO DREAMZzz series transports children into a fantastical dream world filled with imaginative and whimsical adventures, featuring unique characters and settings that encourage creative play and storytelling.