Magazine Gift is a subtheme of Elves that consists of 6 sets that ran from 2015 to 2017. Most sets were released in 2017 which accounted for 2 sets. As of today, the average annual growth of all the sets in Elves Magazine Gift is around 4.6% per year.
The LEGO Elves Magazine ran from 2015 until 2017 when the theme was also discontinued. In each magazine was included a free unique Elves character build.