Promotional is a subtheme of The LEGO Movie that was introduced in 2014 and currently consists of 9 sets. All sets were released in 2014. As of today, the average annual growth of all the sets in The LEGO Movie Promotional is around 4.7% per year. The current value of all sets in new/factory sealed condtion is $1,236.78. As of today,
The LEGO Movie Press Kit is the most valuable set in The LEGO Movie Promotional with an estimated new/factory sealed value of $1,099.74.
The LEGO Movie theme which was based on the movie LEGO: The Motion Picture was released in 2014. Sets were based on several themes, from Bricksburg to The Old West. From the official LEGO press release: "Building Sets Inspired by pivotal scenes in the film and starring key LEGO minifigure characters, a collection of 17 LEGO building sets will deliver all of the THE LEGO MOVIE action to the playroom. Fans will delight in highly detailed and functional vehicles and structures that reflect the creative versatility of the movie’s many LEGO themed backdrops, such as City, Wild West, and Space."