About LEGO Classic Basic Set
These are the plain LEGO basic sets of the 1960s, boxes of bricks without a theme, sold for building whatever the owner liked. They came in cardboard boxes in a range of sizes, numbered by size. Promotions were part of the story too. Sets were made for the New York World's Fair of 1964, and in 1969 small sets were given away with Quaker's Life cereal in the United States. One modern set, 10654 XL Creative Brick Box from 2016, is filed here as well.
1964 LEGO Sets
1964 brought major innovations in both product and presentation. LEGO introduced full-color instruction manuals with isometric diagrams, replacing box-top model photos and ushering in the modern instruction format. The first new Basic sets, 040 and 050, replaced the long-running 700/x series, expanding scale and part variety. LEGO also opened a manufacturing facility in Hohenwestedt, Germany, strengthening European production. That same year, LEGO appeared at the New York World’s Fair within Denmark’s national pavilion, featuring exclusive promotional sets.