About LEGO Classic Basic Set
These are the plain LEGO basic sets of the 1960s, boxes of bricks without a theme, sold for building whatever the owner liked. They came in cardboard boxes in a range of sizes, numbered by size. Promotions were part of the story too. Sets were made for the New York World's Fair of 1964, and in 1969 small sets were given away with Quaker's Life cereal in the United States. One modern set, 10654 XL Creative Brick Box from 2016, is filed here as well.
1969 LEGO Sets
1969 saw the launch of the DUPLO system, introducing double-sized bricks for preschoolers and opening a new age group for LEGO play. The company’s workforce surpassed 800 employees as sales and exports climbed. Trains advanced with new red spoked wheels, and LEGO Futura—an R&D division focused on concept development—was established in Billund. By this time, LEGO’s shift from cellulose acetate to ABS plastic was nearly complete, ensuring stronger and more colorfast bricks.