1972 / LEGOLAND Sets

The LEGO LEGOLAND theme, introduced in the 1970s and continuing into the 1980s, comprised sets that replicated everyday scenes, vehicles, and buildings in a more simplistic style than later themes. These sets, pre-dating the minifigure era, were designed to represent various aspects of life, from towns to vehicles to castles. The LEGOLAND theme was foundational in the evolution of LEGO, bridging the gap between basic brick building and the more themed, narrative-driven sets that would become standard in subsequent years.

1972 LEGO Sets

In 1972, The LEGO Group officially expanded into the United States, marking a major milestone in the company's global growth. Following a licensing dispute with the Samsonite Corporation, LEGO USA was established in Brookfield, Connecticut. As a result, Samsonite ceased production of LEGO products in the U.S. but continued manufacturing and distributing LEGO sets in Canada until 1986. This transition allowed LEGO to take full control of its branding, marketing, and distribution in the American market.