The LEGOLAND Town theme from 1972 to 1978 featured a series of sets that allowed builders to create bustling urban environments. Among the sets in this theme were 355 Town Center Set with Roadways, 354 Police Heliport, 361 Tea Garden Cafe, and 385 Jeep with Steering. These sets offered a diverse array of buildings, vehicles, and accessories, enabling children to construct and role-play scenes commonly found in a town setting
1973 LEGO Sets
1973 marked major structural and product milestones for LEGO. The company ended its U.S. licensing agreement with Samsonite and established LEGO Systems, Inc. in Brookfield, Connecticut, giving LEGO direct control over its American distribution. DUPLO was formally branded as a standalone preschool line, expanding on the larger bricks first introduced in 1969. Early Town sets began to appear with simple, posable figures—precursors to the modern minifigure—bringing more life and movement to everyday scenes. LEGO’s catalog continued to grow rapidly, reinforcing its position as a leading global toy brand.