The LEGO Basic theme, which began in the 1970s, was designed to be a more general, non-thematic series of sets. Unlike the themed sets that revolve around specific stories, characters, or concepts (e.g., space, city, or pirates), the Basic theme provided a collection of standard LEGO bricks and pieces, often in a variety of colors. The goal was to encourage free building and creativity without the confines of a specific theme or narrative.
1993 LEGO Sets
In 1993, LEGO launched the Belville series, marking a departure from traditional LEGO themes. The Belville line, designed specifically with a female audience in mind, featured detailed figures, vibrant colors, and realistic settings like houses, gardens, and various fairytale scenarios. This series was one of LEGO’s early attempts to cater to a broader range of interests, offering play experiences centered around storytelling, social interaction, and lifestyle-focused scenarios.