The LEGO DUPLO theme was introduced as far back as 1969 and is designed for children ages 1 to 5. It features DUPLO figures which are much larger than minifigures and DUPLO blocks which are about twice the length, width, and height of a standard System brick. Like LEGO System, DUPLO also has subthemes that are often junior versions of System themes, like Pirates and Castle and licensed themes like Disney and Super Heros.
1993 LEGO Sets
In 1993, LEGO navigated a transforming global toy landscape. This year marked the introduction of the LEGO Belville series, which was a departure from traditional sets, targeting a female audience with its detailed figures and scenarios. However, it was also a time of internal reflection for the company, as they realized their production was reaching its molding capacity. The challenge of balancing growing demand with production capabilities, paired with the ever-present need for innovation, set the stage for significant operational changes and expansions in the years that followed.