The LEGO Basic theme, which began in the 1970s, was designed to be a more general, non-thematic series of sets. Unlike the themed sets that revolve around specific stories, characters, or concepts (e.g., space, city, or pirates), the Basic theme provided a collection of standard LEGO bricks and pieces, often in a variety of colors. The goal was to encourage free building and creativity without the confines of a specific theme or narrative.
1994 LEGO Sets
In 1994, LEGO reached new milestones while facing operational challenges that would shape its future strategy. One of the most notable developments was the opening of LEGO Mexico, further expanding LEGO’s global manufacturing and distribution network. This move was part of LEGO’s broader effort to scale production and meet increasing global demand, as the company had, for the first time, exceeded its molding capacity. With demand outpacing supply, LEGO was forced to confront efficiency limitations in its production facilities, leading to a reevaluation of its manufacturing processes, operational strategies, and future expansion plans.