The Belville theme which was introduced in 1994 and later discontinued in 2009 was created to appeal primarily to girls. While the sets revolved around the concept of the LEGO system it featured doll-like figures known as Belville Figures instead of regular LEGO minifigures. The Belville Figures featured multiple joints to make play more like normal doll play and were larger than minifigures. The Belville theme was the predecessor to LEGO Friends.
1994 LEGO Sets
In 1994, LEGO expanded global production with the opening of LEGO Mexico, addressing rising worldwide demand. Space introduced two contrasting subthemes: Unitron, featuring monorail transport and exploration craft, and Spyrius, focused on espionage with red-and-black robots and ships. Pirates evolved through the Islanders subtheme, adding new tropical storytelling. The introduction of pink elements expanded LEGO’s color palette and hinted at future inclusivity efforts. These creative and logistical shifts helped define LEGO’s mid-1990s transition toward greater diversity in design and play.