The Belville theme which was introduced in 1994 and later discontinued in 2009 was created to appeal primarily to girls. While the sets revolved around the concept of the LEGO system it featured doll-like figures known as Belville Figures instead of regular LEGO minifigures. The Belville Figures featured multiple joints to make play more like normal doll play and were larger than minifigures. The Belville theme was the predecessor to LEGO Friends.
1994 LEGO Sets
In 1994, LEGO reached new milestones while facing operational challenges that would shape its future strategy. One of the most notable developments was the opening of LEGO Mexico, further expanding LEGO’s global manufacturing and distribution network. This move was part of LEGO’s broader effort to scale production and meet increasing global demand, as the company had, for the first time, exceeded its molding capacity. With demand outpacing supply, LEGO was forced to confront efficiency limitations in its production facilities, leading to a reevaluation of its manufacturing processes, operational strategies, and future expansion plans.