The DUPLO Winnie the Pooh subtheme released in 1999 was the first licensed subtheme of DUPLO. There were 2 released of the subtheme, first in 1999, sets were based on classic series of children's books from Disney and then again in 2011 with the release of the Winnie the Pooh movie that year.
1999 LEGO Sets
1999 was a landmark year with the launch of LEGO Star Wars, the company’s first licensed theme, debuting alongside The Phantom Menace. This partnership with Lucasfilm transformed LEGO’s strategy and ushered in the era of licensed themes. New original lines included Rock Raiders, Slizers (Throwbots), and Adventurers: Jungle, while LEGO Education was formally established from LEGO Dacta. Several older themes—Cyberslam, TechPlay, UFO, Insectoids, Znap, and Model Team—were retired, marking a clear generational shift toward modern play concepts and digital engagement.