
The DUPLO Winnie the Pooh subtheme released in 1999 was the first licensed subtheme of DUPLO. There were 2 released of the subtheme, first in 1999, sets were based on classic series of children's books from Disney and then again in 2011 with the release of the Winnie the Pooh movie that year.
1999 LEGO Sets
In 1999, LEGO entered a new era with the launch of its first-ever licensed theme: LEGO Star Wars, in collaboration with Lucasfilm. Released alongside Star Wars Episode I: The Phantom Menace, this partnership introduced LEGO sets based on iconic characters, vehicles, and locations from the Star Wars universe. The success of LEGO Star Wars marked the beginning of LEGO’s expansion into licensed properties, a trend that would define the company’s future.