LEGO 1999 / Scala Sets

Scala is a theme that started in the late 1970s then again the late 1990 that primarily targeted at younger girls. The earlier Scala sets where a series of jewelry and beauty accessories built out of LEGO bricks, usually plates. However, in the second wave the Scala theme shifted focus to doll-like Scala Figures, their homes and interests and contained sets that included doll house like features and Scala Figure accessories such as doll clothing.

1999 LEGO Sets

1999 was a landmark year with the launch of LEGO Star Wars, the company’s first licensed theme, debuting alongside The Phantom Menace. This partnership with Lucasfilm transformed LEGO’s strategy and ushered in the era of licensed themes. New original lines included Rock Raiders, Slizers (Throwbots), and Adventurers: Jungle, while LEGO Education was formally established from LEGO Dacta. Several older themes—Cyberslam, TechPlay, UFO, Insectoids, Znap, and Model Team—were retired, marking a clear generational shift toward modern play concepts and digital engagement.