The LEGO DUPLO theme was introduced as far back as 1969 and is designed for children ages 1 to 5. It features DUPLO figures which are much larger than minifigures and DUPLO blocks which are about twice the length, width, and height of a standard System brick. Like LEGO System, DUPLO also has subthemes that are often junior versions of System themes, like Pirates and Castle and licensed themes like Disney and Super Heros.
2003 LEGO Sets
2003 brought challenges but also key innovations that shaped LEGO’s revival. Realistic skin tones were introduced for licensed themes, while yellow remained standard for original ones. Clikits, Designer, and expanded Sports lines reflected diversification efforts, and 4 Juniors replaced Jack Stone for younger builders. World City modernized the classic Town setting. Though financially turbulent, LEGO’s design experimentation and new audience focus paved the way for its recovery.