About LEGO Explore Being Me
Being Me was the baby part of LEGO Explore, the name LEGO gave its toys for the youngest children in 2002 and 2003, when it brought DUPLO, Primo and Baby together under one brand. It held rattles, teethers, cot toys and soft first toys, along with early stacking and sorting toys and small rolling vehicles. The single brand did not last, and in 2004 the DUPLO name came back.
2003 LEGO Sets
2003 brought challenges but also key innovations that shaped LEGO’s revival. Realistic skin tones were introduced for licensed themes, while yellow remained standard for original ones. Clikits, Designer, and expanded Sports lines reflected diversification efforts, and 4 Juniors replaced Jack Stone for younger builders. World City modernized the classic Town setting. Though financially turbulent, LEGO’s design experimentation and new audience focus paved the way for its recovery.