About LEGO Town Promotional
Town Promotional gathers the Town sets made for companies between 1978 and 2004. Many were made for airlines, like 611 Air Canada Jet Plane (1988), 1973 Emirates Airliner (1989) and 1100 Sky Pirates (2001), which was sold only on board.
2004 LEGO Sets
2004 was a pivotal recovery year following financial losses in 2003. LEGO updated its color palette, introducing light nougat for licensed minifigures and brighter grays and browns. The company partnered with Ferrari under LEGO Racers and launched Knights’ Kingdom II, a story-driven reimagining of Castle. QUATRO expanded the preschool range, while World City, Orient Expedition, Spider-Man, and Gravity Games concluded. These shifts, along with strategic licensing, began LEGO’s long-term turnaround.