The Belville theme which was introduced in 1994 and later discontinued in 2009 was created to appeal primarily to girls. While the sets revolved around the concept of the LEGO system it featured doll-like figures known as Belville Figures instead of regular LEGO minifigures. The Belville Figures featured multiple joints to make play more like normal doll play and were larger than minifigures. The Belville theme was the predecessor to LEGO Friends.
2008 LEGO Sets
2008 celebrated two milestones: the 50th anniversary of the LEGO brick and the 30th anniversary of the minifigure. LEGO Cuusoo (later LEGO Ideas) launched in Japan, paving the way for fan-designed sets. Indiana Jones joined Star Wars as LEGO’s second Lucasfilm theme, and Speed Racer appeared briefly alongside it. In-house lines included Agents and the debut of LEGO Architecture, aimed at adult collectors. The Green Grocer (10185) further elevated the Modular Buildings line, confirming its status among LEGO’s most prestigious collections.