The Belville theme which was introduced in 1994 and later discontinued in 2009 was created to appeal primarily to girls. While the sets revolved around the concept of the LEGO system it featured doll-like figures known as Belville Figures instead of regular LEGO minifigures. The Belville Figures featured multiple joints to make play more like normal doll play and were larger than minifigures. The Belville theme was the predecessor to LEGO Friends.
2008 LEGO Sets
In 2008, LEGO celebrated the 30th Anniversary of the Minifigure. It was also the 50th Anniversary of the LEGO Brick. This year also marked the release of LEGO Cuusoo which eventually paved the way for the highly collectable LEGO Ideas theme. In 2008, LEGO and LucasFilm released the Indiana Jones theme, making it the second LucasFilm theme to be released along with Star Wars. Notable set's in 2008 LEGO released the now infamous Green Grocer (10185-1) which started the investments of other collectable modular building for decades to come.