About Exclusive LEGO Inside Tour Exclusive
The LEGO Inside Tour in Billund, Denmark is an annual exclusive event that is held a few times a year to a very limited number of attendees through a raffle type sign-up process. Lucky attendees of this 2-5 day experience learn how LEGO bricks are produced, meet the designers and take a tour through the LEGO Group’s unique history in Ole Kirk's original house featuring an extraordinary exhibition of LEGO sets and models that date back to 1934. At the end of the tour, each participant receives a LEGO set exclusively produced for the LEGO Inside Tour in cooperation with Kjeld Kirk Kristiansen to take home. These sets are exclusive to the tour only and maintain a considerable value on the secondary markets.
2012 LEGO Sets
2012 was a landmark year highlighted by LEGO’s 80th anniversary and major licensed expansions. LEGO The Lord of the Rings and The Hobbit joined the lineup alongside Marvel and DC Super Heroes, establishing enduring partnerships with both comic universes. LEGO Friends debuted, introducing mini-doll figures and Heartlake City, becoming one of LEGO’s most successful modern themes. Other launches included Monster Fighters, Disney Princess, and Dino. Alien Conquest, Atlantis, Pharaoh’s Quest, Kingdoms, and Harry Potter retired, though Harry Potter would later return in 2018.