These are the DC exclusives LEGO gave out at comic conventions, most of them at San Diego Comic-Con and New York Comic Con. They started in 2011 with Green Lantern, Batman and Superman, and after that LEGO mostly chose characters that had not been made as minifigures yet, such as Shazam, Bizarro, Green Arrow, Arsenal, the Atom, Vixen and Black Lightning. 2014 brought the Batman of Zur-En-Arrh, a strange version of Batman from the comics.
2019 LEGO Sets
2019 marked 20 years of LEGO Star Wars with commemorative editions and retro-printed minifigures. LEGO acquired BrickLink, the leading secondary marketplace, deepening ties with the AFOL community. Hidden Side blended augmented reality with ghost-hunting builds, while pop-culture entries like Stranger Things and Overwatch reached new audiences. By this period, earlier in-house lines such as Nexo Knights and Elves had concluded.