The LEGO Friends theme includes various Beach sets, offering summer-themed adventures for the Friends characters. Notable sets are 41709 Vacation Beach House, 41028 Emma’s Lifeguard Post, and 41000 Water Scooter Fun. The 41709 Vacation Beach House, released in 2022, features a multi-level beach house with a rooftop terrace, hammock, and a variety of accessories, along with four mini-doll figures. The 41028 Emma’s Lifeguard Post set includes a lifeguard tower, a surfboard, and two mini-doll figures, focusing on beach safety and fun. The 41000 Water Scooter Fun set features a water scooter and a mini-doll figure, highlighting water sports activities. These sets encourage imaginative play in a sunny, seaside setting.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.