LEGO Friends sets, introduced in 2012, are designed to appeal to girls and feature mini-doll figures, which are similar in size to minifigures but with a more realistic design. Fully compatible with all LEGO System bricks, these sets often include pink and purple elements and depict suburban life in the fictional town of Heartlake City.
2023 LEGO Sets
In 2023, LEGO released DreamZzz, an original fantasy-driven theme that featured dream-inspired creatures, vehicles, and characters, tying into an animated series that accompanied the launch. LEGO also introduced LEGO Icons, a rebranded collection of premium sets that focused on detailed, nostalgia-driven builds, appealing to adult fans and collectors.