LEGO Friends sets are designed to appeal to girls and were introduced in 2012. The Friends theme includes mini-doll figures, which are around the same size as minifigures but are more realistic. LEGO Friends pieces are fully compatible with all LEGO System bricks and sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.