The LEGO Icons Licensed subtheme features intricately designed sets that pay homage to iconic franchises and cultural touchstones. Notable releases include the 10333 The Lord of the Rings: Barad-dûr, a detailed model of Sauron's fortress; the 10306 Atari 2600, a faithful recreation of the classic gaming console; and the 10391 Over the Moon with Pharrell Williams, inspired by the animated musical film O.T.M. 2040. Other sets in this subtheme are the 10338 Bumblebee, capturing the beloved Transformer character, and the 40693 Fell Beast, depicting a Nazgûl's mount from The Lord of the Rings. These sets offer builders the opportunity to engage with and celebrate diverse elements of popular culture through immersive building experiences.
2023 LEGO Sets
In 2023, LEGO released DreamZzz, an original fantasy-driven theme that featured dream-inspired creatures, vehicles, and characters, tying into an animated series that accompanied the launch. LEGO also introduced LEGO Icons, a rebranded collection of premium sets that focused on detailed, nostalgia-driven builds, appealing to adult fans and collectors.