Licensed is the part of LEGO Icons for display sets based on films, TV, games and books, most of them without a LEGO theme of their own. It started in 2021 with two TV homes, The Friends Apartments and the Queer Eye Fab 5 Loft, and has since reached from the Back to the Future time machine and the Dune ornithopter to The Simpsons' Krusty Burger.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.