The LEGO Icons Licensed subtheme features intricately designed sets that pay homage to iconic franchises and cultural touchstones. Notable releases include the 10333 The Lord of the Rings: Barad-dûr, a detailed model of Sauron's fortress; the 10306 Atari 2600, a faithful recreation of the classic gaming console; and the 10391 Over the Moon with Pharrell Williams, inspired by the animated musical film O.T.M. 2040. Other sets in this subtheme are the 10338 Bumblebee, capturing the beloved Transformer character, and the 40693 Fell Beast, depicting a Nazgûl's mount from The Lord of the Rings. These sets offer builders the opportunity to engage with and celebrate diverse elements of popular culture through immersive building experiences.
2023 LEGO Sets
In 2023, LEGO launched several major original and licensed themes while strengthening its digital ecosystem. LEGO DreamZzz debuted as a fantasy-driven world of imaginative creatures and vehicles tied to an animated series. The new LEGO Icons branding unified premium display sets under one banner, appealing to adult collectors. Sonic the Hedgehog and Gabby’s Dollhouse joined the lineup, expanding LEGO’s reach across gaming and children’s entertainment. LEGO Star Wars celebrated its 30th anniversary with commemorative sets, while the company advanced digital and retail expansion through immersive LEGO experiences worldwide. Sustainability research continued, with LEGO confirming it would not pursue recycled PET bricks due to performance limits but reaffirming its long-term commitment to greener materials and packaging.